Marketing Lead, TransPerfect

• 4–6 years of experience in B2B marketing, ideally in gaming, tech, entertainment, or creative services
• Strong copywriting and content development skills
• Experience building and executing digital campaigns and lead-gen strategies
• Familiarity with platforms like HubSpot, LinkedIn Ads, Google Analytics, and CMS tools
• Excellent organizational and project management skills
• Creative, self-driven, and passionate about storytelling in the games industry

Desirable

• As the Marketing Manager at Technicolor Games, you will drive brand awareness, thought leadership, and demand generation across our global markets
• You’ll play a critical role in shaping how the world’s leading developers and publishers perceive Technicolor Games, building our presence through compelling content, events, and digital campaigns
• This is a B2B role focused on client engagement — not game launches — ideal for someone who thrives at the intersection of creative services, tech, and storytelling
• Marketing Strategy & Brand Positioning
• Develop and implement integrated marketing plans to elevate Technicolor Games’ global profile
• Craft messaging and positioning that reflects our creative capabilities and client-first approach
• Partner closely with Sales and Production to align marketing efforts with business goals
• Content & Thought Leadership
• Lead the creation of high-impact content including case studies, blogs, videos, presentations, and whitepapers
• Build narratives that showcase our talent, craft, and client partnerships
• Manage external creative partners, writers, and vendors as needed
• Campaigns & Lead Generation
• Plan and execute digital marketing campaigns across channels like LinkedIn, email, and industry platforms
• Optimize content and campaigns for lead generation, conversion, and pipeline acceleration
• Events & Community Engagement
• Support event strategy and execution for industry conferences (e.g., GDC, Gamescom, XDS, Tokyo Game Show)
• Create collateral and booth assets, coordinate with BD teams, and manage post-event follow-up content
• Analytics & Optimization
• Track marketing KPIs and report on campaign performance, content engagement, and ROI
• Use insights to inform future campaigns and continuously improve output
• Collaboration & Cross-Functional Alignment
• Work closely with global teams across sales, production, PR, and HR to align messaging and timing
• Support internal communications and employer branding initiatives when needed