Senior Events Marketing Manager, Prolific

• 4-6 years B2B field marketing experience with a focus on lead generation events
• Ability to craft narratives that resonate with C-level stakeholders
• Strong analytical skills with multi-touch attribution experience
• Excellent project management and executive communication skills
• An ownership mindset and a drive to address complexity with a problem-solving orientation
• An ability to communicate effectively with technical and non-technical audiences
• Previous experience hosting executive roundtable discussions

Desirable

• As the Senior Event Marketing Manager you will lead event marketing initiatives, and drive our in-person account-based marketing strategy
• This role combines ABM precision with high touch event marketing to generate qualified pipeline from key target accounts
• You’ll create and execute sophisticated ABM campaigns focused on bottom of the funnel exclusive events to drive pipeline amongst C-level executives and senior decision makers
• This is a strategic role requiring someone to fully own the event strategy, identifying key stakeholders, craft compelling narratives and orchestrate high quality targeted events that convert pipeline
• Develop a comprehensive strategy for target accounts, on a quarterly basis, working with the sales team to identify key contacts to target for each event
• Work closely with with sales & brand teams to create account-specific messaging for roundtable events
• Report and communicate to the marketing team and wider business on the event strategy, and upcoming events
• Own the event marketing budget and distribute the budget based off your expertise of what will drive pipeline
• Plan and execute premium roundtable dinner events (5-6 events) quarterly in our key regions (NYC, SF, London), with the occasional travel to support with the events
• Manage all logistics including venue selection, guest curation, manage promotion campaigns, moderator/speaker briefing, event set up (in some cases) and personalised follow-up strategy process
• Work with the brand team to design thought leadership discussion topics that position our solutions while addressing industry challenges
• Source relevant speakers for the events, working closely with the Customer Success team to identify key evangelist customers
• Manage the strategy, selection and logistics of relevant lead gen Conferences, managing the booth set up, onsite team, and post event follow-up process
• Coordinate community events across London and Europe in partnership with our San Francisco-based community leader
• Track post event pipeline velocity, working closely with our sales team on the follow up process
• Own and measure event success via our reporting tools, ensuring we can track ROI of each event
• Enable sales teams pre-event with account intelligence, and focus accounts, as well as post-event with a clear follow up strategy
• Advise the sales team on other events they should be attending to meet with their key accounts, e.g. conferences, community events, etc
• Work with product marketing to develop product launch events for key launch moments, and feedback intel on our product from events
• Work with our brand team to support with community events including meet ups, hackathons, etc