Product Marketing Manager, GreenSpark Software

• 3-6+ years experience in B2B SaaS Product Marketing, GTM, enablement, or a similar role adjacent to Product and Revenue
• Exceptional ability to translate complex workflows into simple, customer-clear messaging and content
• Strong track record building enablement: demo talk tracks, training scripts, competitive context, and launch materials
• Comfortable working cross-functionally with Sales, CX, and Marketing—high ownership, fast feedback loops
• Strong writing instincts, plus comfort producing lightweight video/webinar content (or managing the process to get it produced)

Desirable

• GreenSpark is hiring a Product Marketing Manager to strengthen our product go-to-market function—translating what we build into clear customer value, effective enablement, consistent launches, and measurable adoption and expansion
• You’ll partner closely with our Head of Product, who owns strategy, roadmap, discovery, requirements, and delivery execution
• This role will take primary ownership of product marketing, enablement, and GTM orchestration—ensuring new capabilities are understood, adopted, and positioned effectively across Sales, Customer Experience (CX), and Marketing
• You will drive the readiness, enablement, and feedback loops that ensure shipped work turns into real customer outcomes
• 1) Product GTM & Launch Ownership
• Own GTM planning for new features and workflow enhancements: audience, narrative, positioning, and launch approach
• Create and maintain customer-facing and internal launch assets, including:
• Release blurbs and internal GTM summaries
• Monthly product updates/newsletter
• In-app announcements (e.g., Intercom)
• A consistent, customer-facing changelog (with links to documentation)
• Build and run launch checklists to ensure Sales + CX are ready before features roll out broadly
• Partner with Marketing on larger GTM moments (webinars, launch campaigns, and website messaging/positioning updates—including longer-term website revamp work)
• 2) Sales Enablement & Revenue Support
• Create and maintain high-quality enablement collateral beyond help articles, including:
• Demo scripts and talk tracks
• Training scripts and objection handling
• Competitive talk tracks / battlecards
• Upsell cadences (including AI-related cadences where relevant)
• Develop workflow guides and “how to pitch / when to pitch” guidance by module and customer profile
• Help the Sales team understand how incremental feature changes alter real customer workflows—and how to message those changes in discovery, demos, and expansions
• 3) CX Enablement & Customer Education
• Keep internal training scripts, demos, and talk tracks up to date with ongoing releases
• Produce crisp internal summaries CX can reference quickly:
• “What changed / why it matters / who it impacts”
• Do/don’t guidance and common scenarios
• Strong value framing for onboarding, QBRs, and customer conversations
• Work with Support to continually improve and refresh help docs and videos
• Create customer education content in multiple formats (help center, short videos, webinars) to accelerate adoption and reduce confusion
• 4) Adoption, Feedback Loops, and Field Signal
• Establish a proactive feedback loop with customers (especially for newer workflows and greenfield builds) to identify confusion, friction, and adoption blockers early
• Join select customer calls (Sales or CX) as a product voice—helping customers feel heard, improving clarity, and accelerating alignment
• Translate common questions/tickets into content (docs/videos), enablement updates, and clear recommendations back to Product for prioritization (without owning the engineering execution)
• 5) Cross-Functional Collaboration & Operating Rhythm
• With Product: Stay tightly connected to roadmap and upcoming releases; translate product intent into messaging, enablement, and launch execution
• With Sales: Ensure reps have the narratives, assets, and confidence to sell new workflows and expansions
• With CX (Onboarding + Support + CS): Reduce confusion-driven tickets through better training, guidance, and customer-facing education
• With Marketing: Provide the positioning, customer language, and launch themes that can be amplified into campaigns and pipeline-driving programs (Marketing owns channel execution, measurement, and optimization)
• What Success Looks Like
• Feature adoption increases for newly launched workflows (customers understand what changed and why it matters)
• Upsell / expansion rate increases because Sales has clear packaging, triggers, and messaging for add-on value
• CX confusion and support tickets decrease related to new or changing features due to stronger enablement + customer education
• Product launches feel consistent and repeatable: “ready internally” + “clear externally.”