Business Development Representative, Kantar
Office located in Grays Inn Road, London
Data, insights and consulting company
Be an early applicant
Data, insights and consulting company
1001+ employees
Be an early applicant
Office located in Grays Inn Road, London
1001+ employees
Company mission
To inspire success in its clients' businesses, by bringing consumer and shopper insights to the heart of their decision-making process.
Role
Who you are
- We are looking for a highly motivated individual who shares a passion for sales and a willingness to learn about the exciting media research and advertising industry
- Some experience of working in a sales, business development or team environment will be ideal
- Excellent communication and presentation skills
- Enthusiasm for making connections and speaking to new clients via outreach through emails, calls and LinkedIn
- A resilient and adaptable approach, with a positive attitude toward feedback and new challenges
- Experience supporting and collaborating with sales teams – desirable but not compulsory
- Energetic, personable, dedicated and endlessly curious
- Self-motivated with a real desire to win
- Gets a real sense of satisfaction from taking on challenges and delivering solutions
- A confident and articulate communicator, both written and orally
- Has attention to detail and holds themselves to high standards
- A self-starter who meets deadline and delivers on time
What the job involves
- We’re looking for a Business Development Representative to play a key role in our TGI (Target Group Index) Business Development team in London
- As our Business Development Representative, you’ll be the first point of contact for potential customers at Kantar Media TGI, helping to build relationships and explore opportunities
- Your role will involve: Identifying new business prospects through lead generation, research, and prospect engagement
- As well as helping to secure meetings for the TGI Business Development team by targeting outreach to advertisers, media agencies and media owners
- As the BDR you will help us win new clients like: Spotify, TikTok, Roblox to name just a few
- The role reports to the TGI Business Development Director who you will be actively working with to drive new business wins
- Generate new qualified prospects and maintain a steady stream of leads for the TGI BD team
- Use all available sales and historic pipeline data to recognize trends and drive outreach decisions
- Create successful email and LinkedIn campaigns targeting new prospects
- Ensure all lapsed leads are being communicated to leaving no prospective client unexplored
- Meet all key performance metrics and goals on a weekly and monthly basis
Application process
- End Date: February 2, 2025
Salary benchmarks
Our take
Since its founding in 1992, Kantar has grown into the world's leading data insights company, specialising in data analysis and brand consulting. It is operating in 90 markets and manages over 2 billion data profiles in almost every industry, from automotive to telecoms. The company is trusted by numerous governments and major brands such as Google, Facebook and Alibaba to provide deep insights into the data they hold.
Kantar's size and reach has so far protected it from competition in the market research space. However, in recent years its capabilities has come under increasing pressure from more agile tech companies like ProQuo AI. Kantar has responded with a shakeup of its leadership team and refocused its future investment priorities, aiming to develop its technology base to compete with newer rivals.
This approach has so far worked well for Kantar. Its link AI tool, developed as part of this move, is able to predict a video's market success using an AI model based on millions of human interactions. This has been rolled out globally to over 100 of Kantar's clients, leading to a 30% rise in return on investment. Moving forward Kantar will continue to adopt new technology and consolidate its business activities to further increase its share of an extremely competitive market.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company HQ
London, UK
Articles
Leadership
Chris Jansen
(CEO, not founder)Previously the CEO of Cognita. Before that led the Automobile Association to a stock market flotation and was in leadership and board roles at both British Gas and British Airways.
Share this job
View 4 more jobs at Kantar