Vice President of Marketing, BigTime Software
Plus performance-based bonuses
More information about location
2+ days a week in office
Real-time insight for professional services
Be an early applicant
Real-time insight for professional services
101-200 employees
Be an early applicant
Plus performance-based bonuses
More information about location
2+ days a week in office
101-200 employees
Company mission
To be the engine behind the greatest professional services firms on the planet.
Role
Who you are
- 10+ years of experience in B2B marketing with a proven track record of driving revenue and process improvements
- 5+ years of leadership experience managing high-performing teams and overseeing demand models in a SaaS environment
- Expertise in digital marketing, demand generation, and leveraging marketing technology stacks
- Strong skills in crafting go-to-market strategies, sales enablement, and competitive market analysis
- Exceptional project management, communication, and analytical abilities
- Proven ability to thrive in a fast-paced, results-oriented environment, leveraging data-driven decision-making, rapid iteration, and deep customer insights to achieve measurable outcomes
What the job involves
- We are seeking a strategic and results-driven Vice President, Marketing to lead and scale our marketing initiatives
- This role combines the responsibilities of product marketing and growth marketing, emphasizing demand generation, go-to-market strategies, and building brand awareness
- Reporting to the Chief Executive Officer, the VP of Marketing will drive profitable growth by integrating creative vision with data-driven execution
- Develop and execute a comprehensive marketing strategy aligned with company goals, focusing on demand generation, brand positioning, and customer acquisition
- Oversee and integrate product marketing, digital marketing, and pipeline generation to deliver scalable growth
- Serve as a cross-functional leader, collaborating with Product, Sales, and Learning & Development teams to align strategies
- Lead go-to-market strategies for new product launches, ensuring seamless execution with tailored messaging for target audiences
- Translate product roadmaps into compelling marketing messages that drive adoption and utilization
- Develop competitive market intelligence to position BigTime as a leader in the SaaS space
- Partner with sales leadership to create and track initiatives that build pipelines across inbound channels, targeted demand programs, and cross-sell/up-sell opportunities
- Manage budgets for digital marketing and demand initiatives, ensuring resources are allocated for maximum ROI
- Enhance digital experiences for prospects and customers across the entire journey, from discovery to expansion
- Develop and execute customer marketing strategies that deepen engagement, promote feature adoption, and drive customer retention
- Build and scale advocacy programs, including case studies, testimonials, and referrals, to showcase customer success
- Collaborate with Customer Success and Product teams to ensure a unified approach to client communications and engagement
- Launch and manage events, user groups, and community-building initiatives to strengthen customer relationships and create brand ambassadors
- Drive strong customer attach and cross-sell for our platform of products
- Identify and implement AI-driven solutions for predictive analytics, personalized marketing, and campaign performance optimization
- Foster a culture of experimentation with AI-powered tools, such as chatbots, marketing automation, and content generation platforms, to deliver innovative customer experiences
- Stay ahead of trends in AI and machine learning to incorporate emerging technologies into the marketing strategy
- Build and mentor a high-performing marketing team, fostering innovation, experimentation, and professional growth
- Create a culture of collaboration, encouraging rapid iteration and creative problem-solving
- Serve as a key touchpoint for client feedback, using insights to refine messaging and marketing strategies
- Build thought leadership initiatives to enhance customer engagement, including executive-level user conferences and other strategic events
Our take
Time is a valuable asset for any business, but recording and invoicing it manually can prove cumbersome, especially at scale. This is the reason why many companies turn to professional service automation (PSA) tools, such as that offered by BigTime Software.
The company offers a cloud-based suite of practice management tools that allows professional services – from accountants to architects – to track, manage and invoice their time. The platform also provides services in other areas, such as allowing companies to schedule employees and manage their projects.
In 2022, BigTime Software acquired Projector, a leader in the PSA space, combining Projector's functionality with BigTime's scale of operation. It has also now acquired WorkRails, which stenghtens its CPQ and workflow automation capabilities. Both these moves showcase the company's determination to expand its value to remain a strong force in the market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
4% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2022
$100m
GROWTH EQUITY VC
May 2019
$14m
SERIES B
Total funding: $116.7m
Company benefits
- Opportunities for Advancement
- Generous Time Off & Holidays
- 401(k) Savings Plan + Match
- Ongoing Training & Learning
- Wellness Benefits
- Paid Parental Leave
- Weekly Lunch Stipend
- Company Paid Health, Dental, & Vision
- Hybrid/Flexible Work Environment
- Company Outings & Team Offsites
Company values
- Respect your team
- Own it
- Respect the customer
- Stretch
- Always add value
Company HQ
Chicago Loop, Chicago, IL
Articles
Leadership
Brian Saunders
(Founder & Executive Chair)Former CEO of the company. Previously CEO of DaVinci Software, a strategy and consulting firm that focused on internet-based products and services.
Don India
(CEO)Member of the Board of Directors at RadarFirst, where they were CEO for 3.5 years. Formerly CRO at RDC, and held several roles including VP at IBM.
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