Senior Manager of Brand Marketing, Cuyana
$130-140k
+ Bonus eligibility
More information about location
2+ days a week in office
Women's premium fashion basics
Posted today
Women's premium fashion basics
101-200 employees
Posted today
$130-140k
+ Bonus eligibility
More information about location
2+ days a week in office
101-200 employees
Company mission
To provide customers with a fewer, better lifestyle.
Role
Who you are
- 6–8+ years of experience in brand or integrated marketing, ideally within fashion, accessories, beauty or premium consumer brands
- Demonstrated experience owning integrated campaigns from concept through execution and measurement
- Hands-on experience across organic social, influencer marketing, PR, partnerships and/or events
- Strong creative instincts and an ability to develop compelling ideas and brand storytelling
- Exceptional cross-functional leadership and project management skills, with the ability to align multiple teams and drive work forward
- Experience managing direct reports and agencies, external partners, budgets and channel performance
- Analytical fluency and the ability to translate marketing results into actionable recommendations
- Resourceful, proactive and comfortable operating in a lean, fast-moving organization
- A genuine connection to Cuyana's Fewer, Better philosophy
- We're looking for someone who brings great ideas to the table, thrives on making things happen and can balance the details of day-to-day execution with the bigger picture of building a desirable, distinctive brand
What the job involves
- Cuyana is seeking a Senior Manager of Brand Marketing to bring our brand to life through integrated campaigns, product launches and marketing programs that build awareness, engage new audiences and drive business growth
- This is a highly collaborative, hands-on role for a marketer with strong consumer instincts and exceptional execution skills
- You will manage Cuyana's brand marketing channels (including organic social, influencer and affiliate marketing, PR, events and partnerships) and serve as the central cross-functional lead for bringing campaigns to life across the business
- Working closely with senior marketing leadership and partners across Creative, Product, Ecommerce, Performance Marketing, Lifecycle and Retail, the Sr
- Manager of Brand Marketing will translate brand and commercial priorities into holistic briefs, coordinated activation plans and measurable results
- Integrated Campaign Planning:
- Own the planning and execution of 360-degree brand campaigns, seasonal initiatives, product launches and key commercial moments
- Serve as the cross-functional lead, aligning Creative, Product, Ecommerce, Performance Marketing, Lifecycle and Retail teams around campaign objectives, creative direction, channel plans and deliverables
- Partner with senior marketing leadership and Creative to develop compelling campaign concepts, product stories, creative briefs and activation plans
- Own the integrated marketing calendar, managing priorities, timelines, budgets and dependencies to ensure seamless execution across channels
- Lead campaign recaps, evaluating performance against objectives and identifying learnings to inform future initiatives
- Brand Channel Management:
- Organic Social & Content: Own organic social programming and execution, partnering with Creative and content creators to develop distinctive content that builds awareness and engagement
- Influencer, Creator & Affiliate Marketing: Manage influencer relationships, creator partnerships, gifting and affiliate programs, including ShopMy, from outreach and activation through performance measurement
- Public Relations: Manage external PR agencies, driving earned media coverage, product placement and brand storytelling aligned with campaign and business priorities
- Brand Partnerships: Identify and execute collaborations and partnerships that introduce Cuyana to new audiences and create meaningful brand moments
- Events & Experiential: Lead planning and execution of brand events, pop-ups and community activations, coordinating internal teams and external partners
- Leadership & Reporting:
- People Leadership: Manage and develop a Marketing Coordinator, providing clear priorities, coaching and oversight of day-to-day execution across brand marketing initiatives
- Performance & Reporting: Own channel KPIs, budgets and regular reporting across brand marketing programs, using performance insights to optimize activity and inform future investments
Our take
Cuyana sells premium sustainable women’s fashion items, predominantly leather and loungewear. Its items are available online or in a number of brick-and-mortar locations in the US, as well as at a travelling showroom.
The company wants to disrupt fast fashion by calling on consumers to buy less, buy better. It’s a large task to undertake, but Cuyana appears to be making great headway, as it has a steady stream of return customers.
For further growth, the company will be banking on this continued loyalty as well as more visibility in the mainstream. Keeping true to its sustainability focus, it also launched a resale programme, where fashion lovers can buy, sell and donate unwanted garments.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (2 rounds)
Feb 2019
$30m
SERIES C
Jun 2013
$1.7m
SEED
Total funding: $31.7m
Company HQ
Tenderloin, San Francisco, CA
Leadership
Karla Gallardo
(Co-Founder & CEO)Prior to co-founding Cuyana in 2011, Karla worked in Business Analysis & Strategy for Apple's online store and as an Investment Banking Analyst at Goldman Sachs.
Shilpa Shah
(Co-Founder)Shilpa previously worked as a Manager of Information Architecture at Walt Disney Parks and Resorts, as well as a Design Director of Punchcut.
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