Experiential Marketing Associate, Bitwise
$110-135k
+ Equity
Providing cryptocurrency index funds for investors
Be an early applicant
Providing cryptocurrency index funds for investors
21-100 employees
Be an early applicant
$110-135k
+ Equity
21-100 employees
Company mission
To help investors make the most of the rapidly-emerging cryptocurrency asset class, through index funds and investments products they can trust.
Role
Who you are
- 5+ years of experience working full-time on the planning and execution of out-of-home events
- Bachelor’s degree or equivalent
- You have executed a broad range of event types, such as customer conferences, trade shows, and/or in-market field events
- You are excited to plan and execute webinars and digital events
- You are comfortable engaging with and supporting events with high-profile individuals that require professional maturity
- You have exceptional time management, organization, and self-motivation. Your work ethic is a source of pride
- You are a great communicator and can convey details with clarity and coherence
- You are team-centric and care deeply about cultivating relationships with colleagues
- You are up for joining a small, fast-growing firm
- You are familiar with how a marketing automation platform (MAP) such as HubSpot and a CRM such as Salesforce are leveraged by marketing and sales organizations
- You have a proven ability to achieve results working cross-functionally with Sales, Marketing, Customer Success, and Executive teams
- You know how to prioritize tasks and deliver projects on time
- You’re excited about 30-40% domestic travel
- You are proficient with Google Workspace, Excel/Google Sheets, and PowerPoint, and are willing to learn Asana, Slack, etc
- You are passionate about crypto and have a vested interest in seeing the industry succeed
- Your style is like ours: high-energy, positive, caring, deliberate, self-aware, curious and open-minded, inclined to take ownership to get the best outcome but happy to transfer or share ownership with others
- You have the willingness and enthusiasm to learn new topics and be flexible in a rapidly evolving company and space. And you’re excited to go all in on crypto
What the job involves
- We’re looking for an exceptional individual to join our team and take on important responsibilities to help Bitwise scale. You will report to the Head of Experiential Marketing and will play a key role in the execution of Bitwise’s events program. There will be a lot to learn, a huge impact to be had, and some lifelong relationships to be built along the way
- Run point on the execution of conferences, trade shows, and in-market field events, including attending events to provide on-site support
- Support strategic content development, planning, and execution of webinars and virtual events
- Work across nearly all parts of the business, ensuring tight collaboration with Sales, Research, Marketing, Investor Relations, and the Executive Team
- Contribute to and lead projects across social media marketing, partnerships, and performance marketing
- Help manage the firm’s relationships with external event partners
- Coordinate with our warehouse and print fulfillment vendors to manage the creation and delivery of brand assets
- Ideate and manage our swag and gifting program
- Work closely with our legal and compliance team to ensure event material is properly reviewed and aligned with regulatory standards
- Contribute ideas and recommendations to Bitwise’s overall field marketing strategy
- Work closely with Marketing Operations to ensure that our systems support our strategy, as well as to measure and report event success
- Work closely with Salesforce leads to accurately process leads and support down-funnel initiatives
- Manage large and complex projects effectively, utilizing budget and resources wisely to drive real business impact
- Plug into the wider marketing community and stay up to date on the latest trends, processes and technologies, striving always for a best-in-class field marketing program
Our take
Bitwise is the biggest cryptocurrency index fund manager in the world. The company buys up currencies that look promising and could store them for its investors. This allows people who are interested in investing but wary of cryptocurrency to gain a little exposure without in-depth knowledge or major time investment. Bitwise is therefore making cryptocurrency more accessible, and the number of investors is growing fast.
Bitwise offers Bitwise Asset Management, which provides index and beta crypto funds to investors. The firm specializes in supporting and educating professional investors, and it has relationships with RIAs, financial advisors, hedge funds, etc. The cryptocurrency market is often viewed as high-risk and volatile, so these relationships are a demonstration of the company’s established trust. This vote of confidence and connection with traditional financial companies is invaluable for Bitwise's future as a trusted partner.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-13% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jun 2021
$70m
SERIES B
May 2019
$10.5m
SERIES A
Total funding: $84.5m
Company benefits
- Equity compensation as a component of all offers
- Health insurance, including dental and vision plans
- Health & dependent care Flexible Spending Account
- Company funded 401K plan, no matching required
- Unlimited PTO
- 10 paid company-wide holidays
- Pending COVID, office spaces in San Francisco and New York
- Meals and snacks provided in office
- Paid company cell phone or monthly stipend
- Bitwise “Buddy” Program (30 day new hire program)
- Annual birthday and anniversary gifts
- Company-wide events
Company HQ
South Park, San Francisco, CA
Articles
Leadership
Hunter Horsley
(CEO)Having studied at the Wharton School, they worked at Lore for 2 years, prior to brief roles at Facebook and Instagram in Product Marketing and Management. They left Facebook in 2016 to co-found Bitwise in November 2016, and have served as CEO since.
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