Vice President of Performance Marketing, CLEAR
$250-325k
5 days a week in office
Secure identity company making experiences safer & easier
Be an early applicant
Secure identity company making experiences safer & easier
1001+ employees
Be an early applicant
$250-325k
5 days a week in office
1001+ employees
Company mission
To strengthen security and create frictionless experiences.
Role
Who you are
- 10+ years of growth or performance marketing experience, including ownership of acquisition and retention within a scaled subscription, membership, or consumer business, with 3+ years leading and developing high-performing teams
- Deep analytical fluency and command of growth economics—you’ve built and used LTV:CAC models, designed incrementality experiments and holdouts, and can work directly with SQL and business intelligence tools to make investment decisions
- Hands-on expertise across the modern growth stack, including paid media platforms, CRM and lifecycle tools, CDPs, experimentation, and measurement; you can move seamlessly between setting strategy and getting into the details required to execute it
- A strong point of view on how AI is changing consumer discovery and marketing, with demonstrated experience applying emerging technology to improve marketing performance, creative development, audience strategy, measurement, or customer engagement
- A builder and owner who thrives in lean, fast-moving environments—you develop exceptional talent, move quickly from insight to action, and are comfortable personally doing the work when that is what it takes to deliver the outcome
What the job involves
- The VP, Performance Marketing will build and scale CLEAR’s customer acquisition and retention strategy for our business, owning performance across paid media, search and emerging discovery, web, CRM and lifecycle, and strategic partnerships
- As AI reshapes how travelers discover, evaluate, and purchase products, you’ll define the next generation of CLEAR’s performance marketing playbook – reaching travelers long before they arrive at the airport and turning them into long-term Members
- Own CLEAR’s performance marketing strategy and investment portfolio across paid media, search, web, CRM and lifecycle, and emerging channels – allocating resources based on incrementality, customer economics, and measurable business impact
- Build the next generation of traveler discovery for CLEAR across traditional search, AI assistants, communities, travel media, and emerging platforms; establish how we measure and grow CLEAR’s visibility, consideration, and recommendation as consumer behavior evolves
- Own the Member lifecycle from acquisition through renewal and winback, building personalized journeys, offers, and experiences that increase engagement, retention, and adoption of CLEAR’s growing portfolio of travel products and services
- Grow CLEAR’s strategic travel partnerships, including credit card, airline, and travel partners, while developing new acquisition opportunities across travel media networks and other first-party ecosystems that reach consumers throughout their journey
- Build a rigorous performance and experimentation engine across the function, owning CAC, LTV, payback, incrementality, and portfolio ROI while using AI, first-party data, creative testing, and emerging measurement approaches to continuously improve performance
- How you'll measure success:
- Growth in new Member bookings through digital and partner channels
- Improvement in portfolio ROI, CAC, LTV, retention, and payback period
- Incremental Member and revenue growth from new and expansion products
- Growth in CLEAR’s visibility, consideration, and recommendation across traditional and AI-driven discovery
Our take
Waiting in a security line is something everybody could do without before a long flight – and this unpleasant scenario is what CLEAR allows its millions of members to avoid. The company creates a single touchless ID based on a user’s biometrics, such as their eyes and face, enabling quick identity verification and frictionless travel.
CLEAR continues to develop its product, and is now moving beyond airports into office buildings, restaurants, and stadiums. The technology has already been used by several sports and entertainment partners, including multiple NBA teams and in the Super Bowl.
The company went public on the NYSE in June 2021 following a strategic funding round of $100M, which is being invested into accelerating the company's growth whilst expanding its offerings. Its technology is now being used for age verification, virtual queuing, and checking in.
Steph
Company Specialist at Welcome to the Jungle
Insights
17% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Feb 2021
$100m
LATE VC
Apr 2017
$15m
LATE VC
Total funding: $135m
Company HQ
Chelsea, New York, NY
Leadership
Caryn Seidman Becker
(Co-Founder, CEO & Chairman)Prior to CLEAR, they created the Arience Foundation and The Happy Elephant Foundation which support charter schools, cancer research, child wellness, and the New York City community. They sit on the Board of Directors of Mt. Sinai Children's Center and the Young Women's Leadership Network.
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