Senior Manager of Lifecycle Marketing, Zynga
$119.3-160k
Social game developer
Posted today
Social game developer
1001+ employees
Posted today
$119.3-160k
1001+ employees
Company mission
To connect the world through games.
Role
Who you are
- Bachelor's degree with 5+ years of relevant experience in CRM or Lifecycle Marketing roles (B2C only)
- 2+ years of people management experience, with a track record of managing Managers and/or Specialists
- Technical knowledge of HTML, SQL, and Content Management Systems like Braze/Leanplum/Moengage; CMS tool integration experience preferred
- Experience warming up new IPs and monitoring domain reputation, with strong technical grounding in email deliverability
- Deep understanding of conversion levers across the funnel, with the ability to define and track success metrics for each initiative
- Technical expertise with Email, Push, SMS, and IAMs - deliverability, optimization, and best practices
- Multi-variate testing expertise and strong understanding of QA processes
- Self-starter with the ability to thrive under pressure in a fast-paced environment; operates with little to no supervision
- Strong communication, copywriting, organizational, and project management skills
- Attention to detail, team-first attitude, and passion for games
What the job involves
- As a Senior Manager, Lifecycle Marketing, you will manage a team of Managers and/or Specialists across multiple game genres, and own the planning and execution of Lifecycle strategy for that portfolio. This position requires you to be data-driven, strategic, and a strong cross-functional collaborator. You will represent the Lifecycle Team in cross-functional and strategy meetings, sharing insights that keep the team's work aligned to broader Lifecycle and organisational goals, and you will set team objectives in line with BU objectives
- Manage and develop a team of Managers and/or Specialists across owned genres, providing clear direction, coaching, and day-to-day people leadership
- Own performance management for direct reports, including goal-setting, regular 1:1s, feedback, and career development
- Own hiring, onboarding, and headcount planning for the team, partnering with the Director and HR on capacity needs
- Act as the senior escalation point for the team on strategy, cross-functional blockers, and execution issues
- Own the planning of LCM strategy across multiple game genres (e.g. Slots, Racing, Match-3, Word, Casino)
- Design and drive nurture programs that improve customer engagement, retention, and reactivation
- Define and drive go-to-market communication plans for new product launches and feature releases
- Own adoption of new tools and technology across the team, and monitor IP and domain health, implementing best practices to protect channel health
- Maintain and evolve centralized team documentation (LCM Wiki, experiment readouts) to scale knowledge across the team
- Set team goals (OKRs) in line with BU objectives, and cascade them into individual goals for direct reports
- Represent the Lifecycle Team in cross-functional and strategy meetings, sharing insights in line with overall LCM and organisational goals
- Interpret data, analyze results, and develop insights that improve retention, engagement, conversion rate, and customer loyalty
- Present performance reports and readouts to stakeholders, identify drivers, and make recommendations for improvement
- Partner cross-functionally with Production, Product, Product Marketing, Analytics, Studio-Ops, and Central support teams to deliver personalized customer journeys
- Embrace established processes and identify opportunities to improve efficiency across owned genres
- Be analytical, critical, and offer recommendations motivated by data
Our take
Zynga is a games developer that rode Facebook's platform to success back in the late noughties and early 2010's. It is now one of the biggest casual game producers globally, with a presence across over 170 countries and regions and millions of monthly active users.
Though the company hit a number of roadblocks after its initial success - such as falling stock prices, and numerous calls it was copying other games - its subsequent resurgence is proof of its staying power. It continues to use social media as a distribution channel, and boasts titles such as FarmVille, Merge Dragons! and Words With Friends.
Future success will lie in the company's continued investment in building viral games that people love. It will also need to attune to the social media waves and keep track of where users can be found, as the landscape has become more mobile. In 2024 the company announced it was developing push notifications that enable gameplay without entering the application, which will be an interesting addition to its outputs.
Freddie
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Mar 2011
$490m
SERIES C
Oct 2010
$6.3m
EARLY VC
Total funding: $865.5m
Company benefits
- COMPENSATION - Performance bonuses, opportunities for equity participation & retirement/pension savings support
- HEALTH - Medical, dental & vision covered for employees, with participation for employees eligible dependents, plus disability and life insurance program
- FAMILY - Generous parental leave for birth parents, partners and adoptive families, plus Infertility support, emergency child care and flexible time-off policies
- WELLNESS - Gym benefits, wellness programs, employee assistance programs and generous time-off policies
- FOOD - Food and snacks made in-house or delivered, healthy snack kitchens with drinks and treats, coffee bars, regular social gatherings and happy hours
- WORK & LIFE - Flexible time-off policies (DTO), office rest areas, gaming spaces, employee discounts and more
- TRANSIT BENEFITS - Shuttle service in select locations, commuter/parking benefits, secure bicycle storage, business travel assistance
- RESOURCE GROUPS - Women at Zynga (WAZ), zCares charitable giving, zParents, zEndurance adventure club, BZU, zPride LGBTQ+ inclusion and belonging
Company HQ
SoMa, San Francisco, CA
Leadership
Mark Pincus
(Chairman & Co-founder)Previously founder and CEO of Freeloader, Supportsoft and Tribe.net, an early social network
Michael Luxton
(Co-founder)Previously an engineer at NetApp
Salary benchmarks
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