Director of B2B Product Marketing, Headspace Health
$154-200k
+ Equity
More information about location
Mental health and wellbeing platform
Job no longer available
Mental health and wellbeing platform
1001+ employees
Job no longer available
$154-200k
+ Equity
More information about location
1001+ employees
Company mission
To provide every person access to lifelong mental health support.
Role
Who you are
- 10+ years of B2B product marketing experience, ideally within high-growth digital health, telehealth, mental health, wellbeing, employer benefits, or adjacent categories
- Demonstrated experience marketing through complex buying committees, including benefits consultants and broker-influenced sales motions
- Proven track record of leading complex product launches, defining product-market fit, and building differentiated positioning and go-to-market strategies
- Strong ability to influence without authority, building trust and alignment across senior stakeholders and cross-functional teams
- Exceptional storytelling, writing, and presentation skills, with the ability to simplify complexity and clearly articulate strategic narratives
- Comfort operating in an ambiguous, fast-paced environment, with strong prioritization and bias toward action
- Passion for mental health and alignment with Headspace’s mission of creating a world where everyone is kind to their mind
- Comfortable influencing at the executive level while remaining hands-on in execution and rolling up sleeves to create the tools and materials that drive results
What the job involves
- We’re looking for an experienced, strategic, and creative Director of B2B Product Marketing to help define and scale Headspace’s position as the leading Mental Health Companion for employers, health plans, and benefits consultants
- This is a senior individual contributor role with broad visibility and influence across Marketing, Commercial, Product, and Clinical teams
- In this role, you’ll own how our B2B products are positioned, packaged, and brought to market—translating complex mental healthcare offerings into clear, compelling stories that resonate with buyers, decision-makers, and trusted advisors across the benefits ecosystem
- You’ll play a critical role in shaping go-to-market strategy, guiding product direction through market insight, and ensuring Headspace shows up with a differentiated, category-defining narrative in the market
- Own B2B product positioning, messaging, and packaging across Headspace’s Mental Health Companion offerings, ensuring clear differentiation for employers, health plans, and benefits consultants
- Craft buyer- and influencer-centric storytelling that translates Headspace’s end-to-end mental healthcare model into compelling value propositions for employers, health plans, and benefits consultants
- Develop high-impact external assets (sales decks, consultant-facing materials, narratives, launch messaging, thought leadership) and internal enablement tools that support all phases of the sales cycle, in close partnership with Commercial teams
- Lead commercialization and go-to-market strategy for new and existing B2B products and features, from early narrative development through full-funnel activation
- Act as a strategic thought partner to Product, shaping the roadmap through deep understanding of customer needs, benefits consultant influence, market dynamics, and competitive landscape
- Synthesize insights from the field—including feedback from customers, sales, partners, and benefits consultants—to inform positioning, prioritization, and business strategy
- Serve as connective tissue across teams, aligning Product, Commercial, Marketing, Clinical, Member Support, and Communications around a shared go-to-market narrative
- Champion the Mental Health Companion category, helping Headspace define and lead this space through strong points of view, consistent language, and differentiated storytelling
Our take
The world is facing a growing mental health crisis. In 2022, the US saw the proportion of the population with acute anxiety, depression, or other mental health needs grow from 20% to 40%.
Headspace is a digital mental health platform best known for its guided meditation and mindfulness app, which has expanded into a broader suite of mental health services. Through therapy, coaching, meditation, and self-care tools, the company is making mental health support more accessible and preventative.
In 2021, Headspace merged with on-demand mental healthcare provider Ginger in a $3B deal to form Headspace Health, a move that brings clinical care and everyday mental wellness into a single platform. Today, its services are being used by more than 100M people and over 4,000 enterprises, including Starbucks, Adobe, and Paramount.
Demand for virtual mental healthcare continues to rise, and the market is becoming increasingly competitive, with players such as Hims & Hers Health entering the space. However, Headspace stands out by combining clinical care with everyday mental wellness tools, expanding its offerings through strategic acquisitions like AI health firm Sayana, and now bringing its services directly to businesses in the UK, positioning itself for growth bon a global scale.
Steph
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jun 2020
$47.7m
SERIES C
Feb 2020
$53m
SERIES C
Total funding: $175.4m
Company benefits
- Comprehensive medical, dental, and vision healthcare plans
- 12 weeks paid parental leave $5K annual / $10K lifetime family planning benefit via Carrot
- Quarterly "Refresh Days" (Fridays off for self-care) + "Focus Fridays" for deep work
- Flexible paid time off to rest and recharge
- 12 paid company holidays + 20 bereavement days
- 401K with company match
- Lifetime Headspace membership + access for 10 friends & family
Company HQ
Financial District, San Francisco, CA
Leadership
Tom Pickett
(CEO)Prior to joining Headspace in 2024, Tom was a CRO at DoorDash and CEO of Crunchyroll. He also spent nearly 11 years at Google, while there he held various roles, including Senior Director & Global Head of Content Operations at YouTube and VP of YouTube Content and Operations.
Karan Singh
(COO)Karan is also the co-founder and COO of Ginger. Previously, he worked in Sales & Strategy at Humedica and as a Consultant at ZS Associates.
Lisa Mulrooney Gross
(CPO)Lisa is also the Founder and Principal of HRx Leadership Advisors. Previously, she served as the CPO at ChargePoint and as the CPO/SVP/Head of HR Fitbit at Google.
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