Email Marketing Manager, BigID
$85-100k
+ Variable/Bonus Compensation & Equity Incentives
Data intelligence platform for business
Job no longer available
Data intelligence platform for business
501-1000 employees
Job no longer available
$85-100k
+ Variable/Bonus Compensation & Equity Incentives
501-1000 employees
Company mission
To enable organizations to know their enterprise data and take action for privacy, protection, and perspective.
Role
Who you are
- 2+ years of experience in email marketing, copywriting, or a related role
- Self starter attitude and drive to test and optimize
- Knowledge of B2B email trends and best practices
- Proven ability to create compelling copy that drives engagement and supports business outcomes
- Excellent written and verbal communication skills
- Ability to juggle multiple projects with tight deadlines, while being flexible to accommodate shifting schedules
What the job involves
- We are looking for an Email Marketing Manager to partner with a cross-functional global marketing team to support the development, execution, and optimization of email as a demand channel
- You will own email strategy, execution, and reporting with engagement and conversion in mind, helping the marketing team reach pipeline goals
- This role should have a strong grasp of content strategy, email tech and trends, copywriting voice, email reporting, and optimization tactics
- You’ll manage, drive, and execute a multi-layered email marketing program with a distinctive tone and style, from paid advertising campaigns that feed the nurture funnel to event pre and post promotion, to email execution, creative and compelling copy for emails and landing pages, and beyond - with copywriting voice and tactics that engage our key personas, challenges the status quo, and stands out from your typical email marketing
- Collaborate cross-functionally to develop and optimize the email campaign lifecycle – from concept development through results measurement - to build a strong engaged marketable database and influence full-funnel conversion rates
- Conceptualize, author, build, and optimize automated persona-based nurture programs to align with our overall campaign strategy and pipeline goals
- Manage end-to-end execution of email campaigns - including setting goals, internal enablement and communication, audience strategy and targeting, personalization strategy, behavior triggers, creative and content, analyzing and reporting on results
- Own the execution of monthly newsletter programs - including customer newsletter and communications and a new engaging prospect newsletter
- Develop and own the quarterly email communications calendar, as well as run a weekly email enablement and reporting results meetings
- Analyze, report on and make data-driven recommendations for email KPIs including engagement metrics like deliverability, open rates, click rates, opt-out rate plus conversion metrics like conversion rates, volumes with a focus on driving improvements to support our business goals
- Analyze and report on email as a channel - Identify automation opportunities, industry developments and trends, best practices, and innovative execution strategies
- Manage customer databases and segmentation by persona, ecosystem and buying stage
- Ensure email templates are mobile-friendly and compatible with multiple email platforms
- Ensure compliance with email marketing regulations and best practices, including CAN-SPAM and GDPR
Our take
Data is a critical factor for any business, from finance to retail to technology and beyond. After the General Data Protection Regulation was introduced in 2016, companies were forced to reconsider their approach to data privacy and security. The founders of BigID saw this opportunity and launched their company in the same year.
BigID develops software that helps companies have secure customer data and satisfy privacy regulations. It uses advanced machine learning and identity intelligence to help enterprises better protect their customer and employee data at a petabyte scale. The company helps organizations manage and protect their customer data, meet data privacy and protection regulations like the CCPA and GDPR, and leverage coverage for all data across all data stores.
The company achieved unicorn status after securing $200M over four successful fundraising rounds in three years. It is now honing the product that has delivered such success, with features such as expanded risk management with executive risk reporting, as well as new advanced ML-driven capabilities. On top of this, it has plans to accelerate its global expansion as it looks to capture more clients across the world.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Mar 2024
$60m
LATE VC
Apr 2021
$30m
SERIES D
Total funding: $306.1m
Company benefits
- Stock options
- Comprehensive benefits for you and your family
- Ability to work remotely
- Flexible hours and generous paid time off
- Professional growth opportunities + LinkedIn Learning
- Team fun & company outings
Company values
- Care - Care about the world, about each other, about our customers, about doing good work
- Do - Do what it takes to make a positive impact. Make a difference. Be a catalyst for growth
- Try - Innovate and explore. Chase possibility. Break things and rebuild to be better than before
- Shine - Celebrate your differences. Champion small wins and big ones. Shine bright
Company HQ
Chelsea, New York, NY
Articles
Leadership
Nimrod Vax
(Co-Founder & CPO)Nimrod worked at NetMount, Business Layers, and Netegrity after studying at Tel Aviv University. They then spent 9 years at CA Technologies, before leaving to found BigID in June 2015, where they have served as Head of Product since.
Dimitri Sirota
(Co-Founder & CEO)Previously co-founded API security & management pioneer Layer 7 Technologies, which sold to CA Technologies in 2013.
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