Communications Manager, Optimove
Retention automation software
Be an early applicant
Retention automation software
201-500 employees
Be an early applicant
201-500 employees
Company mission
To help marketers drive measurable growth by autonomously transforming customer data into actionable insights, which then power thoughtful customer communications, at scale.
Role
Who you are
- Proficiency with social media management tools such as Hootsuite
- Experience with inbound marketing and analytics platforms like HubSpot
- Strong analytical skills to interpret data and generate actionable insights
What the job involves
- At Optimove, we are a Customer-Led Marketing Platform with a global footprint, dedicated to helping consumer brands enhance customer lifetime value through marketing automation
- We are looking to expand our organic traffic and engagement on LinkedIn, and secondarily boosting our presence on Twitter and Instagram
- To achieve this, we seek an experienced Social Media Manager who can craft and execute a comprehensive social media strategy that resonates with our target audience, business to consumer marketers
- Our primary business goal is to increase brand visibility, improve our employee advocacy program, connect with influencers, and strategically promote posts and campaigns
- Enhance content strategy to drive more organic visitors and connections
- Collaborate with Optimove employees/champions to generate an advocacy-led social media strategy that strengthens the Optimove brand
- Engaging with Influencers these include industry experts and reporters/podcasters etc
- Run promotional “boosted” posts/campaigns that are strategic to Optimove sales and promotional goals
- Support LinkedIn, Instagram and X: Support to social media posts
- Content Creation and Posting: Develop a consistent schedule of high-quality, brand-aligned posts across LinkedIn, Twitter, and Instagram to maintain audience engagement and drive traffic
- Collaborate with different departments within Optimove to constantly develop and distribute high-quality, engaging posts
- Audience Engagement and Community Management: Actively interact with followers, respond to comments, and foster community discussions to build loyalty and encourage sharing
- Performance Analytics and Reporting: Monitor, measure, and report on social media performance (engagement metrics, growth trends, etc.) to inform strategy and drive continuous improvement
- Strategy Development: Leverage data-driven insights and industry best practices to refine and optimize our social media strategy for lead generation and brand visibility
Salary benchmarks
Our take
When communicating to their existing customers, organizations need to take into account customers’ past, present, and future to maximize loyalty, retention, and lifetime value. Optimove is a marketing platform that equips companies with actionable insights by using both historical and predictive data to help them find out who their customer is and what they are doing.
The company works with hundreds of brands, which include Dollar Shave Club, SodaStream, Papa John's, and Staples. It has also built key partnerships with leading technology platforms, such as Facebook and Shopify to collect more data.
Optimove faces competition from multichannel marketing hubs such as Salesforce Marketing Cloud, and its challenge will be to continue differentiating itself. It currently does so, as well as with its various acquisitions and integrations, by segmenting customers and identifying different personas in real-time using its AI-led orchestration of multichannel campaigns.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Funding (1 round)
Sep 2016
$20m
EARLY VC
Total funding: $20m
Company benefits
- Stock option plan
- Family and pet friendly
- Company social events
- Diversity and inclusion initiatives
- Equal opportunity employer
- Work from home opportunities
Company HQ
Midtown East, New York, NY
Articles
Leadership
Pini Yakuel
(CEO)Having studied at Tel Aviv University, Pini worked as a Product Manager at NGG Global Consulting for 2 years before co-founding Mobius Solutions in August 2006. He left his role as CEO there to found Optimove in February 2009, working as CEO since.
Share this job
View 6 more jobs at Optimove