Product Marketing Manager, Avive Solutions
Direct
$130-145k
Office located in Brisbane, CA
Automated external defibrillators
Posted today
Automated external defibrillators
101-200 employees
Posted today
$130-145k
Office located in Brisbane, CA
101-200 employees
Company mission
To increase the survival rate for sudden cardiac arrest (SCA) by proactively empowering people with reliable life-saving tools.
Role
Who you are
- 5 to 10 years of product marketing, partner marketing, content marketing, or related go-to-market experience in B2B, ideally in public safety, medtech, digital health, govtech, or another complex or regulated space
- A strong storyteller who can take dense clinical or technical material and make it clear, human, and persuasive, and who can adapt one core narrative for very different partner audiences
- Experienced building messaging, positioning, and enablement that sales teams actually use, with a track record of being a fast, trusted partner to both internal field teams
- Comfortable owning both strategy and execution. You are as happy defining a multi-channel go-to-market play as you are writing the headline or building the slide
- Analytical and curious, using customer interviews, win and loss insight, and performance data to sharpen positioning and prioritize work
- Organized and cross-functional, able to keep launches, content, and enablement moving across Product, Sales, Demand Gen, Creative, and external partner teams
- Mission-driven, collaborative, and scrappy. You want your work to help save lives, and you are willing to roll up your sleeves to do it
- Bonus Points For:
- Experience owning launches for a connected product where hardware and software are sold together
- Experience working with connected, tech-driven products or connected healthcare solutions
- Experience supporting national accounts or enterprise go-to-market motions
- Familiarity with sales enablement tooling and CRM-driven content deployment
What the job involves
- The Product Marketing Manager will report directly to the VP of Marketing and own how Avive's story, positioning, and go-to-market strategy show up in the market. This is the core product marketing seat. You will define what the Avive Connect AED, REALConnect platform, and 4 Minute Community program mean to the people who buy them, and you will set the standard that every other version of our story is built from
- We are looking for a Product Marketing Manager to sit at the intersection of product positioning, go-to-market strategy, and sales enablement for our direct business. You will translate what our products actually do into messaging, content, and tools that Avive's own sellers use with confidence on a first call, in a demo, and in a competitive deal
- As a core part of our Marketing team, you will work closely with Sales, Product, Community Programs, Customer Success, and Demand Gen to produce high-impact assets that influence every stage of the buyer journey, from first touch to closed deal
- This is a strategic and deeply hands-on role. You will own the messaging framework one day and write the launch headline, build a sales training deck, or extract a proof point from a customer save story the next. Your work is measured by how much more credible and effective every Avive customer conversation becomes
- Own how the Avive portfolio (Connect AED, REALConnect, and 4 Minute Community) is positioned for the buyers we sell to directly. A fire chief, a school superintendent, and a facilities director are not buying the same thing, and our messaging should say so. Keep it current as the product and the market move
- Define the messaging architecture the rest of the company works from: the core narrative, value propositions by audience, the proof hierarchy, and the language we use for every product and program
- Equip Avive's direct sellers with messaging that fits our SLED and enterprise markets. Understand the difference between a business owner focused on workplace preparedness and a public safety leader focused on community response, and frame Avive accordingly
- Build the enablement that helps reps sell faster: decks, one-pagers, battlecards, objection-handling guides, demo scripts, talk tracks, and sales training content
- Own product and program launches end to end, including positioning, launch narrative, internal readiness, sales training, and the content that carries the launch into the market
- Develop the competitive narrative. Understand how buyers evaluate Stryker, Zoll, Cardiac Science, and connectivity products like AEDtrax, and arm our field with the clear, honest reasons Avive is the better choice
- Operationalize the Proof Point Playbook. Turn Campaign Stories and Field Stories into extractable, deployable proof (operational scenarios, pull quotes, video cutdowns, and supporting data), filed and field-ready within two weeks of publication
- Set the source material for the channel. Partner with our Channel Product Marketing Manager so partner-facing messaging adapts the core narrative instead of inventing a second one, and so competitive and proof assets get built once and used in both motions
- Collaborate with Product, Customer Success, and field GMMs so the customer journey reflects the same value and brand promise from first touch through onboarding
- Bring the customer voice into positioning through customer interviews, win and loss insight, and real time in the field with reps
- Track content and launch performance against pipeline goals (MQL, SQL, closed won), and tie every deliverable to the marketing North Star it serves
Our take
Sudden Cardiac Arrest (SCA) is a leading cause of death in the US, taking the lives of over 350,000 people per year. Currently, the survival rate for SCA is extremely low, but chances rise substantially if treatment can be administered quickly.
Avive Solutions exists to support better survival rates for SCA. The idea is to supply normal people with the tools to save lives by developing and supplying automated external defibrillators (AEDs). The company's machines, which are currently the most portable FDA-approved AEDs on the market, not only act as defibrillators but also connect to other devices for remote monitoring and can communicate with 911.
With the ultimate vision that no witnessed SCA goes untreated, there is no denying that Avive's undertaking is a noble one. With recognition from the International Design Excellence Awards and substantial growth funding under its belt, it is building a connected AED network in cities that enables AEDs to be used on Sudden Cardiac Arrest cases well before emergency services can arrive on scene.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Apr 2024
$56.5m
LATE VC
Mar 2022
$22m
SERIES A
Total funding: $97m
Company benefits
- Healthcare: Avive offers comprehensive medical, dental, and vision plans to ensure employee health care needs are met
- Employee equity package: Every team member has a vested stake in the success of the company and is granted a generous equity package with employment
- Subsidized AED program: Employees have access to a subsidized AED program, ensuring they can equip their homes and communities with lifesaving technology at a reduced cost
- Savings & Retirement: Avive helps employees reach their retirement goals. We offer a 401k contribution of 3% of an employee's base pay - starting Day One
- Time Away: Time to rest and recharge is important. With 11 paid holidays, accrued PTO days, and three additional floating holidays, employees can enjoy flexible time off when needed
- And Much More: We believe in fostering a fun and engaging work environment. From team lunches and office snacks to exciting events and celebrations, we prioritize opportunities for connection and collaboration
Company HQ
Brisbane, CA
Leadership
Sameer Jafri
(CEO)Founder and President of the Saving Hearts Foundation. Previously co-founded Twazer, and was a Clinical Research and Laboratory Assistant at Immunicom.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 5 more jobs at Avive Solutions