Marketing Lead, Inworld AI
AI-powered characters for virtual environments
Posted today
AI-powered characters for virtual environments
101-200 employees
Posted today
101-200 employees
Company mission
To redefine how people interact with technology and brands in a way that feels human.
Role
Who you are
- BA/BS degree or higher; technical degrees and backgrounds a plus
- Demonstrated track record of leading and executing campaigns for technical products
- Experience driving rapid growth through innovative and unconventional marketing strategies
- High technical fluency, with strong ability to influence and communicate directly with engineers on technical topics. Understanding of AI/ML development and associated communities
- Experience utilizing AI tools to significantly boost productivity by automating marketing processes and optimizing campaign execution
- Experience scaling marketing at a start-up or fast-growing product from the ground up
- Background in AI, ML or technology marketing
What the job involves
- We’re seeking a technical, growth-focused Marketing Lead who thrives at the intersection of creativity, data, and rapid experimentation. You’ll take ownership of all marketing activities from ideation to execution, leveraging analytics and a growth-hacking mindset to rapidly scale our presence and customer base
- You’ll partner closely with product, engineering, and PR teams to define and execute Inworld’s marketing strategy, setting measurable goals, rolling up your sleeves to execute campaigns end-to-end, and analyzing performance rigorously
- Inworld is breaking new ground in a product category without a playbook. It's an environment where ambiguity is the norm, and we value individuals who thrive in uncertainty. You'll be in a constant cycle of experimentation, learning, and growth
- Growth-hacking: Lead growth-hacking initiatives to accelerate user acquisition, activation, and retention through creative, data-driven experimentation
- Positioning: Develop and articulate clear and compelling value propositions. Collaborate closely with the product and engineering teams to understand our technology, products, roadmap, and customer use cases, translating this into compelling messaging and targeted marketing strategies
- Campaigns: Create and implement targeted marketing campaigns to reach and engage developers and drive client acquisition. Monitor and analyze the performance of these campaigns, using data-driven insights to continuously optimize and improve our approach
- Performance: Manage and optimize performance marketing channels including paid media, SEO, SEM, social media, influencer marketing, and email, ensuring constant testing and improvement
- Funnel optimization & analysis: Continuously optimize the marketing funnel and use data to increase conversion rates, customer lifetime value, and overall marketing ROI
- Technical content: Drive creation of technical marketing content like demos, videos, presentations, blogs, webinars, and whitepapers, demonstrating the value and capabilities of our product in a clear, engaging manner
- Technical fluency & market intelligence: Maintain technical fluency in AI & ML concepts, staying ahead of trends and competition, and leveraging insights to inform marketing decisions
Our take
Dialogue writing for video games has traditionally been a matter of branching conversations based on player input, but this is a time-consuming and complicated process. In modern virtual environments which can contain thousands of characters, the need to save on costs means that conversations with many characters can be shallow and repetitive. Inworld AI's solution allows for the creation of unique and flexible interactions for even the most minor characters, based on just a few descriptive sentences.
As a novel application of AI to the games industry Inworld has grown rapidly, closing a seed financing round in 2021 and releasing its first product before being selected to join the 2022 Disney Accelerator. While the functionality of AI characters in a major release has yet to be tested, early signs for the company have been promising and it has attracted a major hire in John Gaeta (of Matrix fame) as Chief Creative Officer.
Inworld AI has recently closed another major round of funding, which it will use for product development and hiring. While it has yet to announce a pricing structure for its product, it is already looking at applications outside gaming and the metaverse, aiming at entertainment more broadly, sales, marketing, and education as just a few possible areas for expansion.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 4 rounds)
Aug 2023
$50m
SERIES A
Aug 2022
$50m
SERIES A
Total funding: $117m
Company benefits
- Remote friendly: Work from home in the US or Canada, or from our office in Mountain View, California. It’s up to you
- Flexible PTO: We offer flexible paid time off in the US and Canada. And we actually want you to take it! Most of us take between 3-5 weeks vacation a year
- Medical, dental, and mental health: In the US, we offer generous and comprehensive medical with mental health benefits, dental, and vision plans. We offer supplementary health benefits to Canadian employees
- Flexible work hours: As long as you attend necessary meetings, it doesn’t matter when you get your work done. Want to work at 11:00 pm? Great!
- Parental leave: Leave varies by country, but if you’re in the US, receive up to thirteen weeks off with 100% pay when you welcome a new baby to your family
Company HQ
Old Mountain View, Mountain View, CA
Leadership
Ilya Gelfenbeyn
(Co-Founder)Previously co-founded API.AI (now known as Google Dialogflow), a developer platform for building conversational experiences, and served as its CEO before Google acquired the company in 2016. The company also built Assistant.ai, the highest-rated independent voice assistant in the world with 40M+ users. Ilya was also the Founding Head of the Google Assistant Investments program at Google.
Michael Ermolenko
(Co-Founder & CTO)Michael has extensive experience in leading AI teams and led Machine Learning Development at API.ai and the Dialogflow NLU/AI team at Google.
Kylan Gibbs
(Co-Founder & CEO)Kylan has a background in turning advanced AI into products that naturally interact with humans. They came from DeepMind, where they led products for Conversational AI and Generative Models. Prior, Kylan worked on enterprise Machine Learning projects at Bain & Company.
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