Marketing Lead, Inworld AI
AI-powered characters for virtual environments
Job no longer available
AI-powered characters for virtual environments
101-200 employees
Job no longer available
101-200 employees
Company mission
To transform static software into living AI systems that autonomously evolve to better serve their users.
Role
Who you are
- BA/BS degree or higher; technical degrees and backgrounds a plus
- Demonstrated track record of leading and executing campaigns for technical products
- Experience driving rapid growth through innovative and unconventional marketing strategies
- High technical fluency, with strong ability to influence and communicate directly with engineers on technical topics. Understanding of AI/ML development and associated communities
- Experience utilizing AI tools to significantly boost productivity by automating marketing processes and optimizing campaign execution
- Experience scaling marketing at a start-up or fast-growing product from the ground up
- Background in AI, ML or technology marketing
What the job involves
- We’re seeking a technical, growth-focused Marketing Lead who thrives at the intersection of creativity, data, and rapid experimentation. You’ll take ownership of all marketing activities from ideation to execution, leveraging analytics and a growth-hacking mindset to rapidly scale our presence and customer base
- You’ll partner closely with product, engineering, and PR teams to define and execute Inworld’s marketing strategy, setting measurable goals, rolling up your sleeves to execute campaigns end-to-end, and analyzing performance rigorously
- Inworld is breaking new ground in a product category without a playbook. It's an environment where ambiguity is the norm, and we value individuals who thrive in uncertainty. You'll be in a constant cycle of experimentation, learning, and growth
- Growth-hacking: Lead growth-hacking initiatives to accelerate user acquisition, activation, and retention through creative, data-driven experimentation
- Positioning: Develop and articulate clear and compelling value propositions. Collaborate closely with the product and engineering teams to understand our technology, products, roadmap, and customer use cases, translating this into compelling messaging and targeted marketing strategies
- Campaigns: Create and implement targeted marketing campaigns to reach and engage developers and drive client acquisition. Monitor and analyze the performance of these campaigns, using data-driven insights to continuously optimize and improve our approach
- Performance: Manage and optimize performance marketing channels including paid media, SEO, SEM, social media, influencer marketing, and email, ensuring constant testing and improvement
- Funnel optimization & analysis: Continuously optimize the marketing funnel and use data to increase conversion rates, customer lifetime value, and overall marketing ROI
- Technical content: Drive creation of technical marketing content like demos, videos, presentations, blogs, webinars, and whitepapers, demonstrating the value and capabilities of our product in a clear, engaging manner
- Technical fluency & market intelligence: Maintain technical fluency in AI & ML concepts, staying ahead of trends and competition, and leveraging insights to inform marketing decisions
Our take
Dialogue writing for video games has traditionally been a matter of branching conversations based on player input, but this is a time-consuming and complicated process. In modern virtual environments which can contain thousands of characters, the need to save on costs means that conversations with many characters can be shallow and repetitive. Inworld AI's solution allows for the creation of unique and flexible interactions for even the most minor characters, based on just a few descriptive sentences.
Since launching, Inworld has quickly grown from an AI-character startup into one of the key players powering consumer AI. Its early work with companies like Xbox, Disney, and NBCUniversal helped provide the value of real-time AI experiences, and now a wide range of media companies, game studios, and fast-growing startups are building on its platform.
Now, with the recent release of Inworld Runtime, the company is taking an even bigger step. By opening up the internal system they originally built to handle huge, real-time consumer workloads, Inworld is positioning Runtime as the go-to backend for any team looking to scale from an idea to millions of users. Its adaptive graphs, automated MLOps, and one-click experiments remove most of the painful engineering work that usually slows teams now. And for Inworld, this turns Runtime into more than just a product, it becomes the core of the company's future.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 4 rounds)
Aug 2023
$50m
SERIES A
Aug 2022
$50m
SERIES A
Total funding: $117m
Company HQ
Mountain View, CA
Leadership
Ilya Gelfenbeyn
(Co-Founder & Executive Chairman)Previously co-founded API.AI (now known as Google Dialogflow), a developer platform for building conversational experiences, and served as its CEO before Google acquired the company in 2016. The company also built Assistant.ai, the highest-rated independent voice assistant in the world with 40M+ users. Ilya was also the Founding Head of the Google Assistant Investments program at Google.
Michael Ermolenko
(Co-Founder & CTO)Michael has extensive experience in leading AI teams and led Machine Learning Development at API.ai and the Dialogflow NLU/AI team at Google.
Kylan Gibbs
(Co-Founder & CEO)Kylan has a background in turning advanced AI into products that naturally interact with humans. They came from DeepMind, where they led products for Conversational AI and Generative Models. Prior, Kylan worked on enterprise Machine Learning projects at Bain & Company.
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