Senior Product Manager, NewsBreak

• 6+ years of product management experience, including 3+ years building advertising or monetization products for local businesses or local services
• A demonstrated record of shipping and scaling products with measurable impact on advertising revenue, advertiser retention, or customer acquisition performance
• Deep understanding of local advertiser economics, including customer acquisition costs, geographic reach, seasonality, budget constraints, and return on marketing investment
• Practical knowledge of performance advertising, including geographic targeting, campaign optimization, pricing models, conversion tracking, and measurement of online and offline outcomes
• Strong analytical skills and proficiency in SQL, with the ability to diagnose performance problems and translate findings into product decisions
• Experience working directly with local business owners, service providers, or advertisers to uncover needs and validate solutions
• Ability to independently lead an ambiguous product area, set priorities, and deliver with Engineering, Design, Data Science, Sales, and other partners

Desirable

• We are looking for a Senior Product Manager with deep experience building advertising and monetization products for local businesses
• You will own the strategy, roadmap, and business outcomes for products that help local advertisers reach relevant audiences, acquire customers, and grow their businesses
• Your scope will span local business advertising and local services across a range of categories
• You will build consumer experiences that connect people with relevant businesses and advertiser tools that turn those connections into measurable results
• This role requires practical knowledge of how local businesses attract customers, evaluate advertising performance, and decide where to invest their marketing budgets
• Own the strategy and roadmap for local ads and local services, prioritizing advertiser segments, service categories, and geographic markets
• Develop ad formats, pricing, and monetization models that support sustainable revenue growth while delivering value to advertisers and consumers
• Build experiences that help users discover relevant local businesses, products, and services through sponsored content, business profiles, recommendations, and other advertising formats
• Improve the path from discovery to action, helping users explore offerings, contact businesses, book services, or make purchases
• Define how local advertisers measure success across objectives, including awareness, engagement, customer inquiries, bookings, purchases, and return on advertising spend
• Partner with advertisers and measurement teams to connect campaign reporting with online and offline business outcomes. Use those insights to improve advertiser performance and investment decisions
• Simplify business onboarding, campaign creation, geographic targeting, budgets, creative setup, and performance reporting for local advertisers
• Partner with Sales, Marketing, and Account Management to improve activation, repeat spending, and retention across self-service and managed accounts
• Identify and launch AI capabilities that improve local discovery, personalize business recommendations, and reduce the effort businesses spend creating and managing campaigns
• Partner with teams building AI media buying and account management products to adapt shared capabilities to local advertiser needs
• Use advertiser interviews, consumer research, SQL analysis, and experiments to prioritize opportunities and evaluate revenue, advertiser retention, campaign performance, and consumer experience
• Lead delivery with Engineering, Design, Data Science, and advertiser-facing teams. Set clear outcomes, make trade-offs, and own products from discovery through launch and iteration