Content Marketing Manager, Latch
Smart lock company
Job no longer available
Smart lock company
201-500 employees
Job no longer available
201-500 employees
Company mission
To deliver a full-building operating system designed to help owners, residents, and third parties like guests, couriers, and service providers seamlessly experience the modern building.
Role
Who you are
- 1-3 years of experience in content marketing, copywriting, or a related field
- Strong writing and editing skills, with the ability to simplify complex topics
- Deep understanding of SEO principles, email marketing, and social media engagement
- Ability to work independently while collaborating closely with the Head of Marketing to execute on strategy
- Highly organized with attention to detail and the ability to manage multiple content projects at once
- Strong execution skills and adaptability are essential, as this individual will be involved in a mix of writing, research, and collaboration with sales and marketing leadership
What the job involves
- The Content Marketer is responsible for executing content initiatives that support SEO, thought leadership, product marketing, and sales enablement
- This individual will work closely with the Head of Marketing, taking direction on strategy while owning day-to-day content creation
- They will help drive brand awareness, lay the foundation for inbound lead generation, and support sales with customer-facing materials
- SEO & Organic Growth Support:
- Assist in writing SEO-driven content such as blog posts, landing pages, and website updates under the guidance of the Head of Marketing
- Conduct keyword research and optimize content for search engines, ensuring alignment with DOOR’s demand generation strategy
- Support the implementation of on-page SEO best practices, including meta descriptions, internal linking, and readability improvements
- Track organic performance metrics (traffic, engagement, keyword rankings) and suggest adjustments based on insights
- Thought Leadership & Brand Authority:
- Draft industry-relevant blog posts, customer success stories, and short-form articles that establish DOOR as a thought leader
- Help repurpose executive insights and internal research into LinkedIn posts, social media content, and newsletters
- Product Marketing Content:
- Work with the Head of Marketing and Product Team to translate key product features into easy-to-understand one-pagers, solution briefs, and FAQs
- Assist in creating customer-friendly content such as getting-started guides, onboarding materials, and email sequences
- Help maintain an organized content library for product marketing collateral, ensuring sales and customer success teams can easily access up-to-date resources
- Sales Enablement & Customer-Facing Content:
- Assist the Head of Marketing to support the creation of pitch deck slides, case studies, and sales email templates
- Help create event materials, ensuring alignment with broader brand messaging and field marketing initiatives
- This is a hands-on role where the candidate will gain exposure to multiple aspects of B2B marketing while playing a key part in building DOOR’s early content foundation
Our take
Latch specializes in keyless entry security systems enabling property owners to operate every door to their properties from a smartphone. In addition to its core business, the company also provides software that enables the remote monitoring and operation of services inside a building, like lighting, heating and air conditioning.
The business saw rapid growth across the US, as it has partnered with some of the largest real estate developers and property managers in the country, like Alliance and AMLI. Today, one in ten new apartments in the US are built using Latch's technology. The company has also announced its expansion into commercial office space with the launch of LatchOS for offices.
Latch went public in 2021 at a valuation of about $1.5 billion, but has since suffered setbacks due to its rapid growth just before a market downturn, which affected both the tech and property sectors where Latch operates. Having conducted a large-scale restructuring in response and refreshing of its leadership, the company is now aiming for profitability and cautious growth instead of rapid expansion.
Steph
Company Specialist at Welcome to the Jungle
Insights
-48% employee growth in 12 months
Company
Company HQ
Creve Coeur Township, Olivette, MO
Leadership
David Lillis
(CEO)Previously SVP of Finance at Latch, was the CFO for RubinBrownLLP and Mastercard and was the VIce President of WellsFargo.
Share this job
View 2 more jobs at Latch