Head of Marketing / Crypto, Koinly
Tax management platform for cryptocurrency traders
Open for applications
Tax management platform for cryptocurrency traders
21-100 employees
Open for applications
21-100 employees
Company mission
To provide a secure and compliant cryptocurrency tax solution, giving peace of mind and confidence in tax reporting.
Role
Who you are
- This role requires expertise in product marketing, SEO and partnerships and the ideal candidate is someone who thrives in a fast-paced environment, turning ideas into results that make a difference
- Solid experience leading marketing teams, with a strong background in product marketing, content strategy, and SEO
- Great communicator with experience building strong relationships with partners and stakeholders
- Skilled in writing engaging, SEO-friendly content and crafting messaging that connects with audiences
- Deep understanding of the crypto/Web3 space and its unique audience
- Hands-on and able to balance big-picture strategy with getting things done
- Proven track record of managing small teams, collaborating across departments, and working with freelancers
- Data-driven with a knack for analyzing metrics and using insights to improve results
- Experience managing budgets and getting the most impact from every dollar spent
What the job involves
- As Koinly’s Head of Marketing, you’ll be at the forefront of driving our growth in the rapidly evolving crypto space. You’ll develop and execute marketing strategies that not only attract users but position Koinly as the go-to name in crypto taxes
- Create and run a marketing strategy that grows our user base, boosts visibility, and aligns with Koinly’s goals
- Shape and refine Koinly’s brand story, messaging, and value proposition to connect with our audience across all channels
- Plan and execute product marketing strategies, including launches for new features, that clearly communicate the value of Koinly to users
- Lead the creation of SEO-friendly, high-quality content to drive organic traffic, improve rankings, and position Koinly as a go-to resource in crypto
- Build strong partnerships with major players like Revolut and Crypto.com, using joint campaigns to grow our brand and user base
- Track key metrics, analyze what’s working, and tweak campaigns to get the best results
- Manage and mentor a small marketing team, setting clear goals and ensuring projects are delivered with creativity and accountability
- Deliver marketing projects quickly and efficiently, keeping quality high and meeting tight deadlines in a fast-moving environment
- Stay on top of crypto/Web3 trends to create relevant campaigns and keep Koinly ahead of the curve
- What to expect in your first month
- This is the most decisive part of your tenure at Koinly. You will be assessed on your technical skills and how quickly you are able to become operational
- A good benchmark is to try Koinly out yourself, if you have a hard time understanding what it does then things will not get any easier
- After all, we expect our users to be able to do their taxes with Koinly in under 20 minutes. An interest in crypto (beyond just bitcoin) is a major advantage
Our take
Trading cryptocurrencies has become a lucrative profession for many investors, but one that is difficult to remain compliant within. The nature of the assets leads to constant price fluctuations and trading of many cryptocurrencies spread across multiple wallets, and its decentralised nature makes this activity difficult to track and analyse for tax calculations.
Koinly provides a tax management platform for cryptocurrency traders, allowing users to import cryptocurrency transaction records directly from ledgers, and aggregate it all into a tax report. The platform also helps users to track their portfolios, ROI, and capital gains within a minimalist dashboard, helping them to identify how to reduce taxes for the next year.
Many different cryptocurrency platforms aim to help traders analyse markets and make smart investment decisions, but the complications of tax reporting for crypto remain untackled. Koinly has recognised this gap in the market, claiming that its platform helps reduce the amount of time and money it takes to produce a crypto earning tax report, whilst identifying tax issues and ultimately ensuring compliance.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-44% employee growth in 12 months
Company
Company benefits
- 💸 Workplace pension scheme
- 🌅 25 days holiday a year
- 💆 Power down week
- 👪 Parental leave
- 😷 Paid sick leave
- 💻 Choice of laptop and working equipment
- 🏢 CBD office, with hybrid and flexible work arrangements minimum 3 days in the office
- 🚀 Work within one of the most rapidly growing industries in the world
- 🎒 Perks, including Koinly swag
- ☕ Free drinks & snacks
- 🎉 Regular and fun team social events!
Company HQ
London, UK
Articles
Leadership
Robin Singh
(Founder)Professional Associate at the National Association of Tax Professionals since 2019.
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