Vice President of Product, Distru
$250-400k
+ Equity
Seed to sale software & cannabis ERP
Be an early applicant
Seed to sale software & cannabis ERP
21-100 employees
Be an early applicant
$250-400k
+ Equity
21-100 employees
Company mission
To be the comprehensive platform for managing inventory, sales, and compliance in the cannabis industry.
Role
Who you are
- We’re looking for someone who’s passionate about building great AI products and who is ready to roll up their sleeves with us
- You have built and run a product org, including hiring, coaching, and making hard people calls
- Experience building and shipping MCPs (Model Context Protocol) that are used in production
- You’ve navigated the expansion of a product into new markets or major new product directions
- Strong technical foundation of the modern SAAS + AI stack including infrastructure, data, AI models, and full stack development
- Strong grasp of production system concerns: reliability, observability, permissions, and safe workflow execution
- Outcome oriented mentality. Failure is more than welcome, but we measure our progress by the outcomes unbiasedly
- You still do the work: PRDs, tools, details. You can sit with engineers without translating through a layer
- Real AI fluency. Work you have actually built with LLM tooling and a point of view on how to evaluate an AI workflow or AI fluency in a PM
- Bonus: experience in ERP, accounting, cannabis, or supply chain software
What the job involves
- We are looking for our first VP of Product to lead our product department! This is an exciting leadership role that will be working directly with the executive team to navigate Product Market Fit in the new AI era. You’ll be taking ownership over our AI product suite, keeping our AI infrastructure ahead of the curve, and navigating market opportunities
- AI is at an inflection point in model capability for the enterprise use case and AI assistants like Codex/Claude/Grok are seeing record adoption in the workplace. We believe the System of Record has never been more valuable to help consolidate and organize data for AI to act upon. We are building towards a headless first direction that focuses on unified access to their ERP data, deep MCP + embedded AI assistant integrations, and seamless UX between the ERP + AI assistant tools. The AI space is incredibly dynamic so the specifics will change with time, so this vision is something you will mold
- You’ll be taking full ownership over shaping the AI product direction, our ERP product line, adopting AI forward product processes, and expanding our team of 4 to 8+. This role will require you structure the product org to handle needs from existing Distru ERP + Distru Commerce customers as well making new AI first product lines. You’ll have a rich culture of long tenured craftsmanship focused teammates to support you around the existing product ecosystem and a rapidly developing AI team experimenting on the frontier of AI
- You’ll be owning the development and execution of our product timeline as well as keeping the organization aligned. There will be a lot of cross departmental collaboration in this role when it comes to working with customers and helping being a voice of thought leadership for our GTM team
- There’s a lot of autonomy and room for innovation in this role with the flexibility to implement new methodologies. We welcome any new and wild AI forward ideas you love!
- Own the product direction and strategy across our product lines: Distru ERP, Distru Commerce, Order Agent, Distru Analytics and our AI product suite
- Deliver a quarterly strategy review to the exec team. Market Landscape, ERP/AI-wedge sequencing, 1 year roadmap, metrics, and resourcing asks
- Own the product hiring pipeline. Directing the hiring process, defining our bar for hiring, and creatively looking for ways to get top talent
- Owning the product timeline as a source of truth for the company and technical teams
- Experiment with the team on AI first product processes and foster team wide adoption
- Reviewing and iterating on PRDs, designs, and mockups with the product team
- Working hands on with the team to define PRD standards across the team
- Ensuring we have high quality MCP + API documentation and supporting materials from other teams such as our knowledge base and product launches
- Establish an operating cadence with Engineering (planning, roadmap reviews, product-owns-what / engineering-owns-how)
- Working with engineering to shape our data infrastructure (starrocks, Big query, postgres) to better serve internal and external use cases for AI
- Building foundational features for AI that bring us closer to being an all in one AI stack - Unified data layer, agent builder, workflow builder, MCP, and headless experience
- Coordinating how product works with Go To Market teams to educate teammates on product features, launch products, and creating AI forward content
- Foster a culture of taste + conviction around product choices and directions
- Iterate on our CS, Sales, and customer feedback pipeline
- Build connections with key customers
- Measure and track adoption of key features in a shareable way
- Managing the product team and navigating hard conversations. Coaching, hard feedback, performance plans, exits when needed
Our take
The legitimization of the cannabis industry has opened up new potential for software developers looking to aid the product’s distribution and sales teams. Distru styles itself as a “seed-to-sales” software for cannabis brands, supplying a comprehensive platform with capabilities from procurement to CRM to a speed harvesting app.
Distru’s offering encompasses an ERP, manufacturing, sales and reporting and cannabis-specific features. By centralizing an often disorganized set of tools, this helps cannabis operators manage inventory, orders and customer relationships from one place. And the platform stands out because it is built specifically for this rapidly growing industry.
With over $1B in transactions annually, the company has positioned itself as a vital resource in the US. It has also raised considerable funding that has helped it expand across 25 US states. New products are also on the horizon, indicating a promising future for a company that's capitalizing on a glaring gap in the cannabis industry.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Nov 2024
$6m
SERIES A
Jun 2019
$3m
SEED
Total funding: $9m
Company HQ
Produce and Waterfront, Oakland, CA
Leadership
Blaine Hatab
(Co-Founder & CEO)Prior to co-founding Distru in 2016, Blaine founded High Simpler and Open Minded Innovations. They also co-founded Music Festival Nation where they served as the Head Developer for 3 years.
Johnny Ji
(Co-Founder & CTO)Johnny previously served as a Web Development Instructor at RED Academy and BrainStation as well as a Software Engineer at Eight Solutions and Paysavvy.
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