Ride sharing company
1001+ employees
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CA$98.4-125k
1001+ employees
Company mission
To improve people’s lives with the world’s best transportation.
Role
Who you are
- You are an excellent communicator and a flexible team player that can thrive in a fast-paced, dynamic working environment
- You are also comfortable working closely with passionate cross-functional stakeholders who care deeply about creating experiences that bring people together
- 4+ years of experience conducting research, using both qualitative and quantitative methods
- Experience researching the end-to-end user experience
- Interest in partnering with teammates to increase understanding of user research
- Excellent story-telling abilities and facilitation skills
- Ability to communicate and coordinate cross-functionally in order to engage stakeholders from across the organization
- Willingness to take initiative, run with projects, and speak up when support and guidance is needed
- Undergraduate degree in Human-Computer Interaction, Psychology, Computer Science, Cognitive Science, or a related field OR comparable UX research experience
Desirable
- Graduate degree in Human-Computer Interaction, Psychology, Computer Science, Cognitive Science, Business or a related field
- Fluency in Spanish (verbal and written)
- Experience using research to guide product development from seed-to-scale
- Design thinking methods and brainstorm facilitation
What the job involves
- Lyft is seeking a Senior User Experience Researcher to join our Lyft team
- You’ll partner with Design, Product Management, Data Science, Operations, and Engineering to derive deep insights about our users’ behaviors and attitudes, and to communicate results and actionable recommendations across the company
- You’ll think big about new areas, test concepts as they are being developed, and evaluate products and services once they’ve rolled out
- Design and conduct studies across key product areas, utilizing methods such as ethnographic/field research, surveys, concept testing, usability testing, and any other methods you find impactful
- Review, analyze, and communicate mixed methods data to generate tactical and strategic insights, as well as actionable recommendations which drive product innovation and design improvements for users
- Work with cross-functional partners on product direction based on research findings. Able to follow-up with partners about implementation to understand how findings are being used
- Partner with our data science partners to provide qualitative context for their quantitative insights
- Find creative and compelling ways to generate, present, and evangelize results and recommendations throughout the company, in order to help cultivate a highly informed, more effective, and more empathetic organization
- Define your research roadmap by proposing and triaging research requests from XFN partners, aligning with your team on what is highest priority. Use knowledge of user needs to create empathy for users and build common ground with appropriate stakeholders
Our take
Lyft has aimed for consistent growth, making sure to pitch itself as a more reliable and friendly ride-sharing option than its main competitor, Uber. Uber has a greater market share and operates globally, but Lyft hopes to compete by its focus on ride-sharing over Uber's more diversified business approach and as a more rider-friendly and greener alternative to Uber.
Operating only in the USA and Canada, Lyft is in a position of being less affected by global events than Uber but also more vulnerable to local conditions. As an example, while it doesn't face the regulatory hurdles around employment rights that Uber does, it is unable to balance out the cost of the unusually expensive US auto insurance across its operations.
In 2022, Lyft acquired PBSC Urban Solutions, a bike-share equipment and technology supplier, allowing Lyft to compete in new verticals and reaffirming its commitment to green transportation. It has also trialed and launched Lyft Assisted, where drivers help passengers from their door into the car to get to medical appointments. These developments chime well with Lyft's unique selling point as a friendlier and more environmentally aware ride-sharing app.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 14 rounds)
Jun 2018
$600m
LATE VC
Mar 2018
$200m
LATE VC
Total funding: $4.9bn
Company benefits
- Great medical, dental, and vision insurance options
- Mental health benefits
- In addition to 12 observed holidays, salaried team members have unlimited paid time off, hourly team members have 15 days paid time off
- 401(k) plan to help save for your future
- 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
- Pre-tax commuter benefits
- Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program
- Family building benefits
- Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program
Company HQ
China Basin, San Francisco, CA
Articles
Leadership
John Zimmer
(Co-Founder)Originally an Analyst at Lehman Brothers, Zimmer then founded Zimride which was a private ridesharing company that pivoted into Lyft.
Logan Green
(Co-Founder)Founded Zimride, a private ridesharing company which later pivoted into Lyft.
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