Marketing Strategist Manager, The Orchard
The Orchard
$65-70k
Music distribution and licensing
Open for applications
Music distribution and licensing
501-1000 employees
Open for applications
$65-70k
501-1000 employees
Company mission
To be a technology-driven leader in music distribution and artist & label services.
Role
Who you are
- Experience: Minimum of 5 years in marketing, music industry or a similar field
- Proven track record of successful campaign development and execution in US & international markets
- Ability to be available out of office hours - flexible and nimble working abilities
- Motivation: You are passionate about the music business and have a desire to build a career in the industry
- Creativity: Creative thinker with the ability to generate innovative campaign ideas
- Possess strong instincts honed through practical experience, an inherent strategic and creative mindset, and the ability to see the 'big picture' in order to articulate the necessary steps to achieve desired results
- Analytical Skills: Strong proficiency in utilizing analytics tools to track and interpret release performance, trends, and metrics
- Communication: Excellent verbal and written communication skills, with the ability to serve as a key liaison between artists, labels, internal teams, and external partners
- Market Knowledge: Strong understanding of global and local cultural trends and the ability to identify key touchpoints for audience engagement
- Project Management: Strong project management skills and the ability to handle multiple campaigns simultaneously
- A highly organized professional that pays close attention to the details with the ability to multitask and prioritize to tight deadlines
What the job involves
- We are seeking a motivated, forward thinking and dynamic Marketing Strategist in our NYC office
- This position reports to the Senior Director, Creative Marketing & Strategy and will have project direction from the Relationship Manager lead
- This role is critical in ensuring we provide top tier service to our partners, managing always-on marketing and data campaigns, as well as fostering strong relationships with both internal teams and external partners
- This role will work directly with labels, artists and managers to conceptualize creative and compelling marketing campaigns
- In the ever-expanding marketing and fan engagement space, you will be expected to execute measurable initiatives in order to increase audience engagement, generate demand and subscribers for our partners
- Label & Artist Communication: Serve as the marketing point of contact for assigned labels and artists, leading discussions around marketing strategies, campaign planning, data collection and ongoing performance evaluation
- Creativity: Conceptualize and execute creative marketing campaigns in order to remain at the forefront of marketing and audience development
- Strategic Oversight: Oversee and manage marketing campaigns for high-priority releases, with a focus on artist and label initiatives
- Drive informed decisions based on data and performance metrics
- Performance Analysis: Analyze the impact of campaigns and the value of various segments of fans & audiences identifying trends, areas for improvement, and opportunities to optimize both pre- and post-release strategies
- Utilize your in-depth knowledge of platforms and tools to build audiences, engage fanbases and drive demand
- Provide regular reports and insights to senior management on campaign success and areas for improvement
- Internal & External Partnerships: Seek out opportunities for artist and label development through internal resources and external tools or services that could enhance campaign efforts
- Work with multiple departments and team members to bring innovative marketing activations to life in the digital and real world
- Foster fan community relationships to amplify campaign reach and effectiveness
- Team Collaboration: Collaborate with local market teams globally to identify and utilize cultural touchpoints for audience acquisition, engagement and other label objectives
- Problem-Solving & Flexibility: Be proactive in identifying challenges and providing solutions to keep release campaigns on track
- Demonstrate flexibility and a balance of supporting label needs
- Be nimble as priorities arise outside of process, be able to move with importance as well as vision
Our take
The Orchard has spent 25 years offering independent artists a comprehensive set of music services, including marketing, sales, YouTube monetisation, and distribution and licensing across over 40 worldwide markets. The company has spent nearly a decade of that time operating as a subsidiary of Sony Music.
The addition of YouTube monetisation services a decade ago was a smart move for The Orchard - even if it’s landed the company in some hot copyfraud water for what some criticise as an overzealous approach to copyright infringement claims. It’s meant that artists with The Orchard have more tools in their arsenal to combat the rise of streaming services, which have put independent artists in a difficult position regarding monetisation.
If the company wants to continue providing the best service for independent artists, however, it may need to be more proactive in accommodating new and highly influential trends in music marketing. TikTok, for example, has become a major tool for generating exposure, and many artists are experimenting independently with NFTs. The industry is moving at light speed, and The Orchard may need to pick up its pace to continue attracting independent talent.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Company benefits
- You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
- A modern office environment designed to foster productivity, creativity, and teamwork
- An excellent range of benefits, like private medical cover, a generous pension scheme, life assurance and income protection, plus loads of music biz perks
- We invest in your professional growth & development
Company HQ
NoHo, New York, NY
Leadership
Richard Gottehrer
(Chief Creative Officer & Founder)An original founder of the company back in 1997.
Salary benchmarks
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