Senior Growth Marketing Manager, Salesforce
$155.4-213.8k
World's leading CRM provider
Be an early applicant
World's leading CRM provider
1001+ employees
Be an early applicant
$155.4-213.8k
1001+ employees
Company mission
To empower companies to connect with their customers in a whole new way.
Role
Who you are
- Minimum 7+ years of experience in growth marketing, SaaS marketing, or related roles
- Proven track record of driving product-led growth strategies for a SaaS or technology company
- Strong understanding of growth marketing principles, lifecycle management, and customer experience
- Proficiency in data analysis and interpretation to optimize performance and make informed decisions
- Experience managing and optimizing growth funnels, including customer acquisition, activation, and retention in hybrid sales models
- Strategic mindset with the ability to identify innovative growth opportunities in a fast-paced environment
- Excellent communication skills to effectively present strategies and results to stakeholders
What the job involves
- We are seeking a dynamic and results-driven Senior Growth Marketing Manager to join our Growth Marketing team. This individual contributor role will focus on driving self-serve expansion, and leveraging Product-Led Growth (PLG) principles to support product-led-sales expansion motions within the existing customer base.
- You will be responsible for developing and implementing strategies to increase product adoption and drive upsell opportunities, working closely with marketing, product and sales teams to optimize the customer journey and achieve revenue targets
- Develop and implement comprehensive strategies to increase product adoption and drive upsell opportunities within the existing customer base
- Define and track key metrics to evaluate the effectiveness of expansion growth initiatives, driving continuous improvement
- Identify innovative growth opportunities in a fast-paced environment
- Drive adoption and expansion programs, including lifecycle marketing, in-app experiences, personalized recommendations, and self-service upgrades
- Work closely with marketing, product, sales and operations teams to enhance the customer experience, focusing on product discovery, value realization, and monetization
- Implement and oversee experimentation and optimization efforts across the customer journey to improve adoption rates and increase customer lifetime value
- Partner with product management, engineering, sales, and marketing teams to ensure alignment on shared objectives for customer growth and expansion
- Influence product roadmaps and feature prioritization to support adoption and upsell goals
Our take
Salesforce is a global cloud computing company, best known for its on-demand, comprehensive customer relationship management (CRM) solutions. The company was launched to mitigate the doubts that business owners felt regarding third party companies holding their data.
By providing essential, customer-oriented CRM software, Salesforce places itself at the heart of digitised businesses. Furthermore, by building out its AI capabilities, the company removes the complexity of AI, enabling any business to deliver smarter, personalised and more predictive customer experiences.
Due to the continued innovation offered by the company, over 150,000 companies, both big and small, are growing their business with Salesforce today. Despite a tumultuous 2023 filled with activist investors, a boardroom shake-up and the unprecedented step-down of Co-CEO Bret Taylor, Salesforce continues to close several acquisition deals and managed to drive up its stock value by 96% from the end of 2022 to 2023.
Steph
Company Specialist at Welcome to the Jungle
Insights
-8% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2001
$46.9m
SERIES D
Nov 1999
$13.2m
SERIES C
Total funding: $64.5m
Company benefits
- With 9 standard holidays and four floating holidays, you get a total 13 paid days off each year
Company HQ
Financial District, San Francisco, CA
Leadership
Marc Benioff
(Chair & CEO)Previously Senior Vice President at Oracle Corporation for 13 years.
Parker Harris
(CTO)Previously worked as a Software Engineer for over six years. Harris also co-founded Left Coast Software.
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