User Acquisition Manager, Mode Mobile
+ Equity and bonuses
User rewarding software solution
Open for applications
User rewarding software solution
101-200 employees
Open for applications
+ Equity and bonuses
101-200 employees
Company mission
To enable budget-conscious consumers to earn additional income from their everyday habits.
Role
Who you are
- A bachelor's degree in marketing, communications, or equivalent experience
- 1-4 years of hands-on experience buying mobile app ads with seven-figure monthly budgets while achieving target KPIs
- Strong understanding of ASO — comfortable owning keyword strategy, listing optimization, and competitive positioning in a generic, highly competitive app category
- Proven ability to scale UA efficiently in a mobile-first environment; exposure to both ad-monetized and subscription apps is a plus
- Strong analytical skills, fluent in Excel/Sheets, and familiar with tools like Mixpanel, Google Analytics, Looker, Tableau, and Singular
- AI-native — goes beyond prompting for quick answers; comfortable building and iterating on AI-driven workflows or lightweight agents for reporting, creative testing, or ASO monitoring
- Experience with MMPs and performance marketing attribution/
- Self-starter who thrives on autonomy, with excellent communication skills and attention to detail
- Creative: A visionary thinker with the ability to develop innovative ideas that align with business goals and resonate with the target audience
- Efficient: Ability to work strategically and efficiently, optimizing resources to deliver high-quality work within tight deadlines
- Adaptable: Comfortable working in a fast-paced, remote, and iterative environment
- Analytical: Passion for turning data into insight and insight into growth
- Collaborative: Energized by working with creative, product, and data teams
- Alignment with our core values:
- Accountable: You take ownership of your responsibilities, demonstrating trustworthiness and self-discipline. You are consistent in your work, transparent in your actions, and communicate effectively. You follow through on commitments and strive for continuous improvement
- Action-driven: Identify what is most important, agree on scope, execute in a timely manner, and drive the greatest impact. You take initiative, roll up your sleeves, and get things done
- Caring: You genuinely care about yourself and others, our business and craft, our mission and vision, and are passionate in heart and mind. You understand the importance of our team and strive to create a positive, supportive work environment
- Curious: You focus on the ‘why,’ learn and expand your knowledge, explore new ideas, and generally make things better. You're a lifelong learner with a thirst for knowledge and a constant desire to improve
- Thorough: Your work is thoughtful, impactful, timely, accurate, and complete. You pay attention to detail, are meticulous, and ensure quality work and compliance
- This role requires a deep understanding of App Store Optimization and generic-category app dynamics to win visibility and conversion in a crowded, highly competitive app category
What the job involves
- We're looking for a performance-driven User Acquisition Manager to help run UA for our utility app suite — including Cleaner, AppLock, our soon-to-be-acquired VPN app, QR Code Scanner, Smart & Easy Cleaner, and others — working alongside Steve, our UA Principal on this vertical
- You'll work at the intersection of marketing, data, creative strategy, and App Store Optimization, with direct ownership of paid UA campaigns across platforms such as Meta, Google UAC, TikTok, programmatic DSPs, and rewarded ad networks, across a mix of in-app-advertising and subscription monetization models
- This is an individual contributor role reporting to the Director of UA & Growth, partnering closely with Steve to run and grow the utility suite
- Plan, launch, and optimize UA campaigns across core paid channels: Meta, Google, TikTok (SRNs/SANs), Programmatic DSPs, and more, for the utility app suite (Cleaner, AppLock, VPN, QR Code Scanner, Smart & Easy Cleaner, and others)
- Partner with Steve to run day-to-day UA execution across the utility suite, sharing ownership of pacing, spend efficiency, and KPI performance (CPI, CPA, eCPM/ARPI, trial-to-paid conversion, subscriber LTV, and payback, depending on the app's monetization model)
- Own or heavily inform ASO strategy for the utility suite — keyword strategy, store listing optimization, and competitive positioning to win in a crowded, generic app category
- Collaborate with creative teams to develop and test ad concepts, messaging, and formats tailored to each app's monetization model
- Analyze and report on campaign performance to other members of the growth team, aiming to uncover actionable insights & optimizations
- Identify and test new growth channels, networks, and strategies suited to IAA and subscription dynamics
Our take
Mode Mobile delivers a pioneering approach to gamification in its flagship product, Mode Earn Phone, as well as its rewards-based Mode Earn App. Customers can acquire this smartphone at a budget-friendly price point, allowing them to utilize it as they would any other mobile device while also offering the potential to earn upwards of $1,000 annually through various interactive methods.
In a digital environment increasingly saturated with gamified applications, Mode Mobile has set itself apart by applying this concept to an entire mobile device. Since its inception in 2020, the company has rapidly attracted a substantial user base, numbering in the millions. The trajectory of its user base growth is closely watched, as it presents a groundbreaking shift in the way mobile devices are used and valued.
While Mode Mobile's strategy may raise eyebrows due to its potential to further increase mobile device usage and data entry, proponents argue that given the extensive time users spend on their devices and the wealth of data generated, it's a logical step to leverage these activities for financial gain. With a strong start, Mode Mobile can gear up to expand its team and introduce additional products, setting sights on disrupting the entire mobile market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-26% employee growth in 12 months
Company
Funding (1 round)
May 2025
$1m
EARLY VC
Total funding: $1m
Company HQ
Near North, Chicago, IL
Leadership
Dan Novaes
(Co-Founder & CEO)Previously Dan co-founded MobileX Labs and Nativ Mobile where he served as CEO at both companies. He was also a Contributor at Inc. Magazine, Forbes and Entrepreneur Media and worked in Growth at Facebook.
Kiran Panesar
(Co-Founder & CTO)Kiran previously co-founded MobileX Labs and Nativ Mobile where he served as CTO at both companies. He also founded adappt Designs where he served as a Programmer.
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