Director of Engagement Strategy, Lyra Health
$150-206k
+ Equity
Mental health employee benefits
Be an early applicant
Mental health employee benefits
1001+ employees
Be an early applicant
$150-206k
+ Equity
1001+ employees
Company mission
To transform access to life-changing mental health care.
Role
Who you are
- 10+ years experience in B2B, B2B2C, or relationship-driven corporate marketing, with at least 5 years successfully managing and developing a team
- Digital health, or fast-growing technology company experience preferred
- Proven track record of developing corporate marketing strategies that drive measurable user outcomes in high-stakes environments
- Exceptional ability to translate complex data and metrics into compelling strategic insights for both internal executives and external client benefits leaders
- Demonstrated success in customer-facing roles with a strong track record of persuading diverse customer stakeholders to adopt marketing recommendations
- Proven experience working cross-functionally to navigate complex initiatives, manage tight timelines, and handle client account escalations
- A self-starter who works well independently, managing teams and objectives proactively without hand-holding
- Deep empathy for customer needs, a background in healthcare or employee benefits (highly preferred), and a genuine passion for mental health
- Familiarity with JIRA, Salesforce, Tableau, Highspot, and/or Confluence is a plus
What the job involves
- As our department scales, we are seeking a Director of Engagement Strategy to lead high-impact initiatives that connect more people to care through thoughtful, data-informed marketing
- Reporting directly to the Senior Director, Customer Marketing, you will drive strategic member communication programs across our book of business, with special attention paid to our largest, most complex accounts.
- You will manage a team of 7 Engagement Strategy Managers, acting as a player-coach who elevates the team's focus from execution to high-value strategic consulting and operational excellence
- In this role, you will transform customer engagement by shifting employers from basic benefits promotion to embedding Lyra’s marketing within their broader operational and business goals
- You will partner cross-functionally with Customer Success, Operations, Product & Brand Marketing, Analytics, and Finance to build scalable frameworks that meet customer needs, drive Net Revenue Retention (NRR), and help Lyra scale efficiently
- Team Leadership & Coaching: Manage and mentor a team of 7 marketing professionals. Provide clear guardrails and accountability to help them build data-driven consulting skills and lead high-level account strategy
- Strategic Planning & Scale: Own the annual strategy, budget, and quarterly initiatives for your team. Turn individual account successes into repeatable playbooks and scalable marketing frameworks that reverse book-of-business utilization declines and improve overall team performance
- Operational Strategy & AI Integration: Establish the team's operational strategy and governance model, driving scale and consistency by building out standardized tools, templates, and leveraging emerging technologies like AI to maximize impact and efficiency
- Data-Driven Intervention: Translate data and funnel metrics into clear, customer-facing stories. Proactively identify underperforming accounts and build targeted marketing turnaround plans for your team and Customer Success to implement
- Playbook Standardization: Create and maintain a library of scalable marketing playbooks categorized by industry (e.g., Retail, Tech, Healthcare), customer tenure, segment, and product configuration to reduce the team's operational load
- Performance Analysis: Regularly analyze and report on what is working to gain customer buy-in for communication programs, tying results directly to business impact and customer health outcomes
- Team Resilience & Well-being: Maintain sustainable workloads, protect the team's strategic thinking space, and manage day-to-day operational friction in alignment with our "Mind Yourself" value
Our take
In the US, millions of people suffer from mental illness each year. This is not only a detriment to individuals, but to businesses as well - with research suggesting that depression and anxiety disorders lead to $1 trillion in lost productivity worldwide each year.
Lyra Health is out to tackle these issues head-on, by delivering mental health care for employees. The company offers video counselling sessions and one-to-one messaging to help users with a variety of conditions including anxiety, depression and substance use disorder.
The company is a key player in the sector alongside peers like Calm, Genoa and Talkspace. Impressively, it boasts a 90% satisfaction rate across its more than 2 million members, demonstrating the impact its products can have.
In 2025, Lyra Health launched a ‘clinical-grade’ chatbot to its offering. This has been met with mixed feelings due to evidence that AI can act unpredictably in response to mental health concerns. It will take time to see whether this feature will enhance or diminish the user experience.
Freddie
Company Specialist at Welcome to the Jungle
Insights
40% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jan 2022
$35m
SERIES F
May 2021
$200m
SERIES F
Total funding: $690.1m
Company benefits
- Full access to Lyra’s mental health services for employees and their eligible dependents—at no charge
- Medical, dental, and vision benefits, and free monthly membership to One Medical
- 401k and equity options
- Four weeks of vacation and paid holidays
- Monthly tech stipend
Company HQ
Downtown, Burlingame, CA
Leadership
David Ebersman
(Co-Founder & Board Chair)Former CEO of the company. Was an Equity Research Analyst at Oppenheimer & Co. Also served as the CFO at Facebook, and worked at Genentech for 15 years, leaving as Chief Financial Officer & Executive VP.
Jennifer Schulz
(CEO)Former CEO of Experian North America, Head of Global Online and Digital Products at Visa, and CEO at Verifi.
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