Senior Product Marketing Manager, Grafana Labs
€97-116.4k
+ Restricted Stock Units
Open & composable observability platform
Be an early applicant
Open & composable observability platform
1001+ employees
Be an early applicant
€97-116.4k
+ Restricted Stock Units
1001+ employees
Company mission
To unite data, no matter where it lives, and empower its users to analyze, take action, and make smart decisions.
Role
Who you are
- We’re looking for an enthusiastic, tech-forward product marketer to grow our Observability products by boldly positioning them and running campaigns to attract, convert and retain customers
- Grafana Labs is a fast-paced and growing organization. As such, this role requires strategic skills, an interest in teaching, and hands-on tactical execution (blogs, webinar outlines, video scripts, etc)
- 4+ years of relevant experience (product marketing, solutions marketing, product management)
- Experience with marketing and selling to a technical audience
- A passion for open source, cloud native, and infrastructure technologies
- Proven ability to take on complex projects and efficiently drive them from start to finish
- Ability to clearly articulate the value of technical products to customers and sellers alike
- Experience leading product or feature launches autonomously as well as part of a team
- Experience working with AI tools like ChatGPT and Claude to automate messaging and workflows
- Comfort working with a variety of internal and external stakeholders in complicated processes
- Strong product and technical curiosity that translate to clear packaging, positioning, and messaging
- Demonstrated quantitative analytical skills for analyzing campaign performance, evaluating lifecycle metrics, and making data-driven recommendations
- Exceptional writing and communication skills
- A high “say-do” ratio in executing and delivering impact
- You may not meet every requirement, and that’s okay. If this role excites you, we’d love you to raise your hand for what could be a truly career-defining opportunity
What the job involves
- As a Senior Product Marketing Manager, you will be in charge of the messaging and positioning for a broad product area. Then you’ll work closely with product managers and the marketing team to deliver campaigns, content, events, and training that help buyers buy (and sellers sell) our value
- Product Marketing lives within the Product org rather than the Marketing org at Grafana Labs, and we think differently about the job. Rather than purely executing launches or campaigns, we want PMMs to teach product managers and engineers in our org how to think about growth and demand, and to codify product marketing knowledge into AI-forward tools and processes that anyone in the organization can use
- For example, we all contribute product information to a shared knowledge base, which we use to generate enablement materials and decks
- Actively partner with and teach product managers to define product value, messaging, and go-to-market strategy, from competitive positioning to sales enablement collateral
- Partner with product management, engineering and various go-to-market functions to create materials that help customers evaluate and adopt our products: reference architectures, implementation guides, detailed product information and more
- Own customer lifecycle campaigns (competitive positioning, retention, upsell/cross-sell) to strategically shape marketing programs and drive growth across the entire customer journey
- Conduct market and customer research to understand pain points, competition and opportunities
- Teach go-to-market and sales teams our products’ capabilities and the value they provide, deliver training and enablement, ensure customer facing teams are able to effectively engage with customers, partners, and prospects
Our take
Observability plays a crucial role in software development, where dashboards are pivotal for monitoring the health of IT infrastructure across an organization. However, for developers, the frustration of spending unnecessary time navigating between different dashboards to find the latest information detracts from valuable programming time.
Grafana creates customizable observability platforms for its clients, to enhance the efficiency of this process. Its offerings include cloud-based data structures, dashboards, API plugins, and collaboration tools. The company boasts over 25 million users globally, with a customer base exceeding 5,000 and including prominent names like Bloomberg, PJ Morgan Chase, eBay, PayPal and Sony.
While Grafana provides free plans with a simplified tool package, the Grafana Enterprise Stack offers customized solutions on a monthly subscription. The company's continues to improve to meet the evolving needs of its users, enhancing functionality with each iteration. It also fosters community engagement by enabling users to share their Grafana dashboards with the broader open-source community.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
49% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Aug 2024
$270m
SERIES D
Apr 2022
$240m
SERIES D
Total funding: $805.2m
Company benefits
- Vacation: Balance is key. Our team enjoys 30 days of paid vacation each year on top of national holidays, parental leave, and sick leave. We also take a breather on a number of Grafana Shutdown Days each year
- Healthcare: We’re proud to provide health coverage or stipends for our colleagues in the US, UK, Canada, the Netherlands, Sweden, Singapore, and India
- Retirement planning: There’s no time like the present to start saving for your future. We make employer contributions into the pension pots of our team members in the US, UK, Canada, the Netherlands, Sweden, and Germany
- Professional development: On top of a $1,500 annual learning and development stipend, Grafanistas have thousands of on-demand courses at their fingertips to help them grow professionally. Want to attend a conference or training? Go ahead. Just pass on what you learned
- Work location: Vast majority of our roles are fully remote, focused on hiring the best talent and allowing you to perform from the comfort of your home. If you fancy a change of scene, we’ll also reimburse you up to $175 a month for a personal co-working space
- Choice of tech: There’s no one-size-fits-all when it comes to the tech required to do your job. Choose the laptop and accessories you need when you join us, and we’ll refresh them every three years
- Mindfulness: When you join the team, you can sign up for a complimentary subscription to Headspace to take advantage of the benefits of mindfulness and meditation. Our wellbeing resource group also organize sessions run by fellow Grafanistas or external trainers
- Paid parental leave: Grafana offers paid parental leave to all eligible new parents. This offers Grafanistas time to bond with and care for their children in the first year after birth or adoption
- Global Employee Assistance Program: We offer all team members a 100% confidential support service with 24/7 365 access to professionally qualified counsellors and specialists
Company HQ
Financial District, New York, NY
Leadership
Raj Dutt
(CEO & Co-Founder)Currently a Board Member at NSONE. Previously founded Voxel where they served as the CEO for 12 years. They also served as the Senior Vice President of Technology at Internap Network Services.
Torkel Ödegaard
(Co-Founder)Graduated from Mälardalen University with a Master's in Computer Science. Founder of Coding Instinct. Previously worked as a Consultant at H&M, Avega, and Ebay.
Anthony Wood
(Co-Founder)Previously worked at Visa and Voxel as a Senior Systems Engineer. They also have Systems Engineering experience at PalVision and iiNet.
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