GTM Campaign Manager, Procurify
CA$67.2-84k
OTE
+ Stock options
Salesforce
Marketo
Outreach
Junior and Mid level
Remote from Canada
Procurement software for spend control
Be an early applicant
Procurement software for spend control
101-200 employees
B2BInternal toolsSupply ChainSaaS
Be an early applicant
CA$67.2-84k
OTE
+ Stock options
Salesforce
Marketo
Outreach
Junior and Mid level
Remote from Canada
101-200 employees
B2BInternal toolsSupply ChainSaaS
Company mission
To give all organizations unprecedented visibility and control over their business spend.
Role
Who you are
- We're looking for someone who thinks from first principles — questioning why a campaign, list, or process exists, breaking it down to its fundamentals, and rebuilding it in ways that are simpler, faster, and more scalable
- This is not a role for someone who runs one-off campaigns and moves on
- We want a systems thinker who sees how targeting, data, messaging, and channels connect — and who designs campaign engines that compound in value over time rather than resetting from zero every quarter. The best campaign is often the one you can systematize and automate away
- 1–3 years in a campaign management, demand generation, sales development, or GTM operations role (or a sharp, high-potential candidate ready to grow into it under mentorship)
- A systems thinker who sees how people, processes, tools, and data connect — and who designs for scale rather than one-off fixes
- A first-principles problem solver who questions assumptions, deconstructs complex processes, and rebuilds them more efficiently
- Genuine enthusiasm for AI and automation — with a track record (or strong interest) in using them to eliminate manual work and amplify pipeline output
- ICP, persona, and tier fluency — able to independently determine who to target and why, and translate positioning into executable campaign systems
- Quantitatively strong — can track conversion rates and pipeline coverage across sources and understand where the leverage is (this is a math + systems + execution role, not execution alone)
- Proactive, closed-loop communicator — flags blockers early and asks for help rather than silently stalling
- Comfortable rebalancing priorities as conditions change; thrives in ambiguity with strong organization
- Working knowledge of CRM (Salesforce) and sales/marketing automation (Marketo, Outreach/sequencing, enrichment tools like ZoomInfo/Clay)
- Strong project management, organization, and communication skills, with an impeccable eye for detail
- Bonus: Experience in high-growth SaaS; familiarity with Gong, Clay, ZoomInfo, AI/automation tooling, or enablement platforms
- For customer-facing or GTM roles, maintains an up-to-date LinkedIn profile and ensures it is refreshed upon joining, to reflect their role at Procurify and help maintain a consistent, professional presence across our GTM team
- If you feel like you don’t meet all of the requirements for this role, we encourage you to apply anyway
What the job involves
- As a GTM Campaign Manager, you will architect and operate the campaign systems that convert pipeline strategy into pipeline reality
- Working directly under GTM Engineering, you'll build, launch, and continuously optimize the campaigns and targeted lists that feed our go-to-market teams — across every source of pipeline: inbound, outbound, tier/segment, and expansion (cross-sell/upsell)
- This role also sits at the intersection of campaign execution and our evolution as an AI-enhanced platform
- You'll champion how AI and automation can eliminate manual list-building, generate and personalize outreach at scale, surface which segments and plays are converting, and free human effort for the highest-leverage pipeline
- If you see systems where others see silos, and you believe the best process is one you can automate, you'll thrive here
- We're also looking for someone relentless about the "last mile." Strategy without clean execution and closed-loop communication is worthless — the difference between a booked meeting and a lead sitting untouched
- You'll own that last mile as a system: build the list, launch the campaign, hand it off cleanly, communicate it clearly, and measure what actually happened — then feed those learnings back into the engine
- This is not a systems-administration role (that's RevOps), a people-management role (that's BDR leadership), or a strategy-and-budget role (that's Demand Gen leadership)
- This is the connective tissue that all of those functions rely on but none of them owns: turning targeting, positioning, systems, and AI into campaigns that drive real pipeline
- Campaign Systems Across All Pipeline Sources
- Design and operate repeatable, scalable campaign systems — not one-offs — that generate pipeline across inbound, outbound, tier/segment, and expansion
- Build and deliver targeted, ICP-aligned lead lists to BDRs proactively and on a repeatable cadence — increasingly automated and AI-generated — as the single most reliable driver of booked meetings
- Design, launch, and optimize outbound campaigns end-to-end for both new-business and expansion pipeline, using automation and AI to scale personalization and volume without sacrificing quality
- Support inbound performance by iterating and building on systems that improve MQL→SQL conversion
- Build expansion (cross-sell/upsell) campaign systems against the existing customer base in partnership with Customer Success and Account Management — a large, under-served pipeline source today
- Calibrate campaign targeting by tier/segment (SMB vs. mid-market) to protect and maximize total pipeline, not just a single tier
- Pipeline Coverage & Rebalancing (Under GTM Leadership)
- Help monitor pipeline coverage across all sources as a connected system, and reallocate campaign effort to the highest-leverage source as conditions shift
- Work from the operational math: track conversion rates by source (MQL→SAL→SQL→pipeline $), model where the leverage is, and use data and automation to drive proactive intervention through GTM led efforts
- Flag pipeline softness early, so the business can compensate proactively rather than discovering gaps a quarter too late
- AI, Automation & First-Principles Optimization
- Apply first-principles thinking to identify and remove friction in how campaigns are built, launched, and handed off — automating the repeatable and reserving human effort for high-value plays
- Champion AI and automation across the campaign lifecycle: list generation, enrichment, segmentation, message personalization, sequence optimization, and performance analysis
- Continuously deconstruct and rebuild campaign processes to be faster, simpler, and more scalable as we grow
- Last-Mile Ownership & Closed-Loop Execution
- Ensure clean, automated hand-offs to BDRs and AEs — leads loaded, listed, assigned, and communicated so nothing sits un-worked
- Support data fidelity across platforms (Salesforce, Marketo, sequencing, enrichment tools) as a power user of the systems RevOps builds
- Define and track measurable outcomes per campaign and per source (SAL, SQL, pipeline $) so "what good looks like" is always explicit — and feed learnings back into the system
- Collaboration & Cross-System Alignment
- Partner with Marketing, RevOps, Product Marketing, Sales, BDR leadership, and Customer Success to align targeting, messaging, and campaign execution across the funnel
- Apply existing positioning and personas to concrete targeting — and flag when segment/positioning shifts appear to be suppressing high-converting traffic
- Work cleanly across teams without owning any of their core mandates — you are the systems builder and connector, not the administrator or the people manager
- KPIs for Success
- Increased qualified pipeline creation across all sources (inbound, outbound, tier, expansion), measured in SQLs and pipeline $ — accelerated by AI and automation
- Consistent, proactive delivery of high-quality targeted lists to BDRs and AE’s — with measurable lift in meeting production
- Improved conversion efficiency across the funnel (session→MQL, MQL→SQL, SAL→SQL)
- Growth in expansion/upsell pipeline generated through structured, repeatable campaign systems
- Reduced manual effort per campaign through automation and systematization
- Zero leads lost to poor hand-off — clean, closed-loop execution with no items sitting un-worked
- Early, accurate surfacing of pipeline-coverage risk against targets
Our take
Business spending can be complex and intimidating, and companies often need to navigate multiple platforms. Companies need to find a way to make business decisions that are simple, well informed and ideally all on one platform.
Procurify helps businesses by assisting them to understand and align their organizational spending with their core values and business objectives. The company's procurement software offers a structured method that gains and tracks approvals for spending. The platform organises all purchasing and spend documents, and enhance the information that’s already in the accounting system.
The company is the leading spend management, purchasing, and procurement software platform and is used by hundreds of companies. More than just a platform, Procurity is focused on creating a new way of thinking about finance with that it calls Spend Culture, which helps teams make smarter, more purposeful spending decisions every day.
Steph
Company Specialist at Welcome to the Jungle
Insights
Led by a woman
-2% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Oct 2023
$50m
SERIES C
Jun 2019
$26m
SERIES B
Total funding: $88.4m
Company benefits
- Remote-first: As a remote-first organization, our team can work anywhere within Canada
- Flexible work hours: We don’t have set hours. You have the flexibility to work on the schedule that works for you and your team
- Responsible time off: We know there’s more to life than just work, which is why we offer generous Responsible Time Off for all of our team members. We encourage our team to take breaks, unplug and come back to work energized!
- Health benefits: We prioritize our team’s health and wellbeing. We offer a competitive health, vision, and dental package along with an Employee Assistance Program (EAP), and a health and wellness spending account
- Stock options: Everyone has a chance to own a part of Procurify with our competitive stock program
- Financial wellbeing: We provide Wealthsimple programs and access to financial advisors to support our team’s diverse life goals
- Training and development: Personal and technical growth are things that we value, so we provide access to Pluralsight, Masterclass, and progressive career matrices
- Tech setup: We make sure our team is equipped with the right tools and tech to set them up for success from Day One
- Community initiatives: We have a strong commitment to giving back to our communities, including regular volunteer days, our Donate Your Day program, and education lunch and learns
- DEI initiatives: We run a diversity, equity, and inclusion roundtable monthly where we host guest speakers and tackle the topics that matter
- Referral program: It’s all about who you know. Our grand prize for our Referral Bonus Program is a bucket list vacation for two!
Company HQ
Downtown Vancouver, Vancouver, BC
Leadership
Chad Gaydos
(CEO & Board Member)Previously a President at Total Expert, COO at Talkdesk, and COO and CRO at Skillsoft. They also spent over 18 years at SAP America as the COO of Regulated Industries.
Amy Wang
(CFO)Previously the CFO of Userful and a VP of Finance at Morgan Stanley. They also spent over 4 years at Solium as a Senior Financial Analyst and Assistant Controller.
Jeffrey Hardy
(CRO)Previously spent over 10 years at SAP in various roles, including Global Director of Strategic Markets & Programs and the Global Head of Strategic Sales.
Share this job
View 9 more jobs at Procurify