Digital Marketing Lead, FINBOURNE Technology

• 4-6 years doing digital marketing execution—you've personally built campaigns, not just managed them
• Hands-on proficiency with HubSpot (email builder, workflows, landing pages, forms), Google Ads, LinkedIn Campaign Manager, LinkedIn company page management, Google Analytics
• Experience with MS Dynamics or similar CRM platforms, with understanding of marketing-sales data flows
• Proven track record building organic LinkedIn presence—you understand what content performs in B2B and can point to engagement metrics you've driven
• Comfortable working in the platforms every day—creating audiences, building emails, uploading assets, scheduling posts, troubleshooting tracking issues, pulling reports
• Self-starter who doesn't wait to be told what to do—you spot opportunities and take initiative
• Strong attention to detail with ability to QA your own work before launch
• Analytical mindset: you check performance data regularly and adjust course based on what you see
• Ability to context-switch quickly across multiple campaigns and priorities
• You prefer doing to delegating
• You get satisfaction from building something, hitting publish, and seeing results
• You're resourceful and figure things out rather than waiting for someone else to solve problems
• You're comfortable being a one-person digital marketing operation—owning it end-to-end from strategy through to execution and optimization

Desirable

• We're looking for a hands-on Digital Marketing Manager who thrives on execution and gets energized by seeing results
• Reporting to the Marketing Director, you'll own and execute all our digital marketing activities—from building campaigns to optimizing SEO, growing our organic LinkedIn presence, and keeping our martech stack running smoothly
• This is a roll-up-your-sleeves role for someone who's done it themselves and wants to keep building and executing
• You'll work in a lean, high-impact marketing team where everyone contributes directly to results
• Build, launch, and optimize paid campaigns across LinkedIn, Google Ads, and industry channels
• Create landing pages, forms, and optimise conversions
• Set up and manage marketing automation workflows and nurture sequences
• Execute multi-channel campaigns supporting our account-based marketing programs across our target segments
• Develop and execute organic LinkedIn strategy for FINBOURNE's company page growing followers, engagement, and thought leadership visibility
• Create and schedule LinkedIn content that showcases our solutions, client success, and industry expertise to financial services audiences and build our employer brand
• Support executive social media presence by adapting content for personal LinkedIn profiles (CEO, product leaders, sales leadership)
• Monitor LinkedIn analytics, track engagement patterns, and optimize content performance
• Engage with industry conversations, relevant hashtags, and target account activity
• Manage day-to-day website updates, page optimization, and content publishing
• Implement technical SEO improvements and track keyword performance
• Analyze site traffic, user behavior, and conversion data to identify opportunities
• Work with our designer to brief and implement web assets and landing page designs
• Build email templates, workflows, and automation sequences in HubSpot
• Ensure data quality between marketing systems and Microsoft Dynamics to support reporting, forecasting, and continuous improvement
• Set up tracking, tags, and analytics to measure campaign performance
• Own digital marketing reporting and performance tracking, ensuring clear visibility into pipeline influence, conversion rates, and account engagement metrics
• Liaise with marketing and sales teams on campaign planning, performance reporting, and insights to inform strategy
• Administer and optimize our marketing technology stack including HubSpot, LinkedIn Campaign Manager, Google Analytics, Ahrefs, Wistia, CookieYes and WordPress
• Maintain platform integrations, troubleshoot technical issues, and ensure data flows correctly between systems
• Identify opportunities to improve platform usage, implement new features, and streamline workflows
• Keep platforms properly configured with working analytics and tracking in place
• Recommend and evaluate new tools or features that could improve marketing effectiveness
• Train and support sales users on HubSpot—from teaching sequences and best practices to hands-on help setting up and optimizing their outbound campaigns
• Provide ongoing support and troubleshooting for sales users navigating marketing tools
• Create simple guides and documentation to help sales leverage marketing platforms effectively
• Monitor sales team usage and proactively offer improvements to their outbound approaches
• Write email and newsletter copy, landing page content, and LinkedIn posts that resonate with financial services audiences
• Coordinate digital assets for events, webinars, and product launches
• Support thought leadership distribution through digital and social channels