Content Manager, ReversingLabs
Demand Generation
$119-129k
Plus performance-based bonus or commission, role-dependent) and equity
Threat intelligence solution
Be an early applicant
Threat intelligence solution
201-500 employees
Be an early applicant
$119-129k
Plus performance-based bonus or commission, role-dependent) and equity
201-500 employees
Company mission
To analyze and secure every enterprise software package, container and file, at the speed of business.
Role
Who you are
- Bachelor's degree in Marketing, Communications, or related field
- 3-6 years of experience in content marketing for B2B SaaS or technology companies
- Proven track record of developing and executing successful content marketing strategies
- Strong writing and editing skills, with the ability to create engaging and persuasive content
- Experience working with AI tooling including Jasper, ChatGPT, Anthropic Claude and Google Gemini to automate and facilitate content creation
- Experience with SEO optimization and familiarity with SEO tools
- Knowledge of social media platforms and experience with social media content creation and management
- Understanding of marketing analytics and ability to interpret data to drive content strategy
- Excellent project management and organizational skills, with the ability to prioritize and meet deadlines
- Ability to work collaboratively and cross-functionally in a fast-paced, deadline-driven environment
- Experience in the cybersecurity industry is a plus
- Experience with marketing automation and CRM platforms is a plus
What the job involves
- The Content Manager, Demand Generation will be responsible for developing and managing the strategy and execution of content supporting demand generation operations for ReversingLabs
- This manager role will report directly to RL’s Senior Director of Demand Generation & Growth Marketing (Christina Lyle), and will also support the Digital Marketing Lead, Jose Bormey with SEO/AEO efforts
- The role will also have a dotted line to the Content Team- and Product Marketing, with the goal of creating compelling and engaging content across various channels aligned to overall content themes for the company
- The Content Manager, Demand Generation role requires both creative and strategic thinking as well as strong project management skills, as they work to educate the market about the rapidly changing threat and software supply chain security spaces, and increase RL brand awareness and promote engagement with ReversingLabs by individuals who align with RL’s target audiences
- Work with Demand Generation to develop and execute a comprehensive strategy for content marketing in alignment with RL’s overall demand generation goals and objectives
- Work with the Content Team to manage a content calendar to ensure consistent and timely delivery of high-quality content for the purpose of demand generation goals across channels including: webinars, emails, podcasts, blog posts, nurtures, long-form reports/ebooks, whitepapers, video content, and social media content
- Serve as a liaison between product marketing and demand generation to ensure content is strategically aligned with campaign themes & company priorities
- Work with RL’s SEO/AEO team to create, optimize, and develop content aligned with strategies to increase organic traffic and improve SERP rankings
- Engage and coordinate with a network of external content contributors and agencies, including public relations (Guyer group)
- Create and curate content for social media platforms and engage with the community. Work with RL’s Creative team to execute social media campaigns - scheduling posts, etc
- Monitor demand gen content performance metrics and use data insights to drive content strategy and improvements
- Collaborate with cross-functional teams to ensure brand consistency and messaging alignment
- Stay up-to-date with industry trends, best practices, and emerging content marketing techniques
- Other duties as assigned
- The Content Manager, Demand Generation is a position designed to improve the efficiency and effectiveness of RL’s demand generation team by closely coordinating content creation — from webinars to reports to social media posts and AEO — with the needs of the demand generation team and specific demand generation campaigns
- The position will fill an existing vacancy on the Demand Generation team resulting from the departure of RL’s Senior Manager of Demand Generation (formerly Joanna Smith Vance)
- But it will also take the opportunity to promote closer alignment and collaboration between RL’s content marketing and product marketing teams with demand generation
- Given that demand generation is critical for RL marketing to populate its lead pipeline and meet its sales goals, aligning the position to take a more active role in creating and managing the content that fuels DG campaigns is critical for RL’s continued success
- Demand Generation is a critical element of RL’s sales and marketing strategy. In the past two years, DG activities have resulted in the creation of 1,750 meetings booked, resulting in $20M in new logo pipeline
- Recent departures from the DG team pose extreme challenges as it looks to continue to conduct effective campaigns at the cadence needed to keep RL’s sales pipeline populated to the degree needed to produce new accounts and revenue
- Refilling this position, while also modifying the role to better meet the needs of our demand generation and sales teams, is critical if RL is to turn the “lemons” of departing employees into the “lemonade” of revised and more effective marketing and sales strategies
Our take
In the world of cybersecurity, a good offense makes for a good defense. Active malware detection programs can greatly improve threat detection and elimination, saving time and money. ReversingLabs offers unprecedented threat detection and analysis to combat the latest intelligent cyber attacks.
ReversingLabs' active decomposition technology allows a full-scale analysis of all incoming content to identify any potential threats. Users can verify the software supply chain, hunt malware threats continuously, and prevent phishing and email attacks. The company's approach to actively combating malware attacks has attracted a variety of big-name customers, including Cisco, JPMorgan and Motorola.
ReversingLabs has garnered impressive amounts of funding to date, allowing it to advance within the rapidly growing cybersecurity market. With the cybersecurity industry needing to accommodate limited security budgets while providing scalable, agile and efficient security features, ReversingLabs joins competitors TDi Technologies, Claroty and Lastline in developing effective, future-proof platforms.
Freddie
Company Specialist at Welcome to the Jungle
Insights
20% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Aug 2021
$56m
SERIES B
Apr 2020
$10m
SERIES A
Total funding: $91m
Company benefits
- Paid vacation and sick leave
- On-the-job training, tech talks, personal training and development
- Flexible work schedule
- Free snacks and beverages
- Commuter benefits
- Employee referral bonus program
- Company events & activities
- Medical with deductible reimbursements
- Employer paid dental, vision, disability & life insurance
- 401k
- Flexible Spending Accounts (health & dependent)
- Quarterly (3 day) Wellness Weekends
- Pet insurance
- Opportunities for advancement
- Innovative and collaborative work environment
Company HQ
Kendall Square, Cambridge, MA
Leadership
Mario Vuksan
(Founder & CEO)Mario worked as a Software Engineer for 4 years before spending almost 5 years at Groove Networks. They spent over 3 years at Bit9, leaving their Director of Research position in December 2008 to found ReversingLabs the following month.
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