Senior Product Marketing Manager, Tide
Maternity Cover
Business accounts for SMEs
Be an early applicant
Business accounts for SMEs
1001+ employees
Be an early applicant
1001+ employees
Company mission
Tide's mission is to transform the business banking market, and to save SMEs time and money.
Role
Who you are
- You have 5+ years of experience in Product Marketing, experience in Financial Services or subscriptions is helpful but not essential
- You ask ‘why?’, and critically engage with ideas, strategy and proposals, and constructively provide feedback and your points of view
- You have a data-driven approach to understanding the competitor landscape, trends, product growth opportunities and tracking marketing KPIs/metrics
- You have driven adoption and scaled a complex product in a fast growing company before, with an appreciation for the nuances of acquisition, activation and retention
- You have a foundational understanding of CRM, performance marketing and sales enablement, so that you can constructively collaborate with these channels and drive improvements
- You have built value propositions and positioning for Saas products, including for specific target segments
- You are comfortable having commercial discussions
- You are organised, resilient and independent. You take the initiative and enjoy working in a fast-moving company where priorities can change and processes may need to be created from scratch
- You enjoy collaboration and influencing
What the job involves
- Tide is looking for an exceptional Senior Product Marketing Manager to join our Business Services area on a 12-month fixed-term contract basis, covering for a maternity leave
- Business Services is dedicated to providing SMEs with the products they need to save time on their financial admin, from Accounting and Invoicing, to Payroll
- The key KPIs for this role are adoption of business services products and revenue, which you’ll unlock through:
- Owning the overall marketing strategy for a product in order to achieve product adoption goals, with particular emphasis on CRM/customer lifecycle management, telesales and content. At Tide, Product Marketers create the strategy and brief teams, channels define channel strategy and execute communications
- Collaborating with Product to build the right features for members, and translate these into member facing propositions that you take to market. This includes working with user research and providing feedback on designs
- Co-ordinating GTM for features and launches making sure everything is on track and teams are enabled
- Developing value propositions and positioning informed by user research, market insights, Tide’s data and your product understanding, and embedding this through product and marketing channels
- Supporting commercial discussions, including business casing and supporting financial forecasting
- Applying data and research to every decision you make, and ensure this discipline is followed by all stakeholders at every point
Our take
Small businesses and sole traders are still underserved by most traditional banks. Tide solves that problem by offering speedy, affordable and effective financial services tailored to SMEs.
Since its launch Tide has gained considerable traction among small businesses. This is largely thanks to their fast onboarding times, low fees and the diversity of their products, which include a number of accountancy tools. Headed up by a former RBS, C&A and Optanus executive, Tide is uniquely positioned within the financial services market.
Having built a strong user base of over 500,000 in the UK, Tide has since launched in India, where it has an additional 50,000 users. Through further expansion into Europe and continual addition of 'first-of-its-kind' features, Tide is well set to secure a larger market share.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
40% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jan 2023
$23.4m
GROWTH EQUITY VC
Jul 2021
$100m
SERIES C
Total funding: $280.5m
Company benefits
- Discounted gym membership
- Personal learning and development allowance
- Enhanced family friendly leave
- Paid volunteering and charity work days
- Cycle-to-work scheme
- Option to buy extra holiday, or take a sabbatical
- Work from home opportunities
- Health insurance
- Flexible working
- Breakfast, snacks and hot drinks
- Private healthcare cover
- CBT and subsidized mental health apps
Company HQ
City of London, London, UK
Articles
Leadership
Dr Oliver Prill
(CEO, not founder)Started out as a consultant at McKinsey. Previously served as CEO of both C&A Bank and Optanus, and was COO of Kreditech Holding.
Share this job
View 12 more jobs at Tide