Field Marketing Specialist, O'Reilly Media

• Bachelor's degree
• 3+ years of B2B integrated marketing, field marketing, demand generation, lead management or integrated campaign experience
• In lieu of degree, equivalent education and/or experience may be considered
• Experience coordinating integrated programs across email, landing pages, paid media, webinars, content, and sales follow-up
• Experience managing vendor and contract workflows, event budgets, lead-capture processes, sales enablement and staffing plans, pre-event and post-event campaigns, and pipeline or return-on-investment analysis
• Knowledge of customs documentation and international clearance processes required
• Demonstrated experience independently managing in-person or virtual events, tradeshows, or field marketing programs from planning through post-event analysis
• Strong project-management skills, with the ability to manage multiple concurrent programs, budgets, vendors, timelines, approvals, and cross-functional dependencies
• Strong analytical skills and the ability to interpret marketing and sales data, reconcile data from multiple systems, identify performance drivers, and translate findings into clear recommendations
• Excellent attention to detail, including quality control for data, campaign assets, brand standards, grammar, spelling, and style
• Clear written, verbal, and presentation skills, including the ability to communicate status, risks, results, and recommendations to varied audiences
• Sound judgment and initiative within defined objectives and approval requirements, with the ability to identify issues and propose practical solutions
• Ability to collaborate effectively, incorporate feedback, shift priorities, and meet deadlines in a remote cross-functional environment
• Working knowledge of CRM, marketing automation, analytics, and project-management platforms
• Knowledge of applying generative AI and automation tools to marketing workflows responsibly and effectively, including reviewing AI-generated output before use or publication
• Ability to travel up to 10 percent, including occasional evening and weekend events
• Ability to perform computer-based work and participate in video conferences for extended periods, with or without reasonable accommodation
• Ability to move event materials weighing up to 20 pounds, with or without reasonable accommodation
• Ability to travel to meetings, tradeshows, events, and the Santa Rosa office as required, including occasional evenings and weekends, with the flexibility to work extended hours onsite at events where schedules may exceed a standard 8-hour workday

Desirable

• At O’Reilly, Enterprise Marketing is an integral part of the company’s success. This team utilizes a powerful combination of marketing strategies to help meet company goals, increase brand awareness, generate qualified leads for the B2B sales team, and demonstrate thought leadership in the market. Working hand in hand with other marketing functions and the global sales team, the enterprise marketing team helps fuel the company's growth through a multi-channel marketing strategy
• The Field Marketing Specialist supports O'Reilly's enterprise marketing programs, with an emphasis on field events, tradeshows, integrated campaigns, and performance analysis. The specialist manages assigned programs and workstreams from planning through post-program analysis, in line with the strategy, priorities, approval requirements, and budgets
• This is a hybrid role, primarily remote, based out of our Santa Rosa, CA headquarters. Our team stays connected through regular virtual touchpoints, shared collaboration tools, and a culture built around clear, async-friendly communication — so you have what you need to do your best work from wherever you are
• This role works across Enterprise Marketing, Sales, Marketing Operations, Design, Customer Success, and external vendors. The successful candidate combines strong event experience with analytical judgment, careful execution, clear communication, and responsible use of generative AI and automation tools
• Apply knowledge of enterprise and B2B customer needs, audience segments, and buyer journeys when developing program recommendations and supporting materials
• Develop and own campaign briefs, project plans, and timelines for assigned programs
• Lead integrated campaign execution across email, landing pages, paid media, webinars, content, direct mail, and sales follow-up, ensuring that dependencies, approvals, and deadlines are clear
• Manage assigned in-person and virtual events from initial planning through post-event analysis, including venue and booth requirements, contracts, budgets, vendors, lead capture, staffing plans, booth activities, collateral, graphics, swag, and logistics
• Review, negotiate, and execute event contracts, ensuring all terms, deliverables, and deadlines meet program requirements and organizational standards
• Manage event budgets, including evaluating costs, making spending decisions within assigned budgets, tracking expenses accurately, and providing regular budget updates and forward-looking forecasts
• Research potential trade shows and events, independently evaluating and recommending participation based on detailed cost breakdowns, attendance figures, and ROI potential to support data-driven decision-making
• Develop pre-event and post-event campaign plans with Sales and Marketing Operations to support registration, attendance, engagement, timely lead follow-up, and pipeline progression
• Coordinate shipping, customs documentation, and international clearances for event materials when needed, including occasional travel to the Santa Rosa office for event preparation
• Partner with Sales on audience targeting, event staffing, sales enablement, lead follow-up expectations, and feedback on lead quality and pipeline development
• Work with Marketing Operations to establish campaign tracking, upload and route leads, reconcile information from multiple systems, and maintain accurate campaign and event records
• Manage vendor relationships for assigned programs; evaluate proposals, monitor deliverables and costs, identify issues, and route contracts or material changes
• Track assigned event and campaign budgets, reconcile planned and actual spending, maintain accurate forecasts, and recommend adjustments or tradeoffs
• Gather campaign and event performance using engagement, lead, conversion, pipeline, cost-per-lead, return-on-investment measures and identifying performance drivers
• Maintain assigned portions of the enterprise marketing calendar and project-management system, communicate status and risks, and recommend solutions when timelines, budgets, or deliverables are at risk
• Maintain campaign governance for assigned work, including naming conventions, tracking parameters, documentation, approval records, version control, and quality assurance
• Use AI and automation tools to improve research, content development, campaign planning, personalization, reporting, and workflow efficiency in accordance with company policies
• Evaluate AI-generated output for accuracy, brand alignment, bias, confidentiality, copyright, and compliance
• Exercise sound judgment when handling customer, confidential, and proprietary information
• Perform other related marketing responsibilities as business needs evolve