Performance Marketing Lead, Lightfield
$180-220k
Offers equity
AI-native natural language CRM
Posted today
AI-native natural language CRM
21-100 employees
Posted today
$180-220k
Offers equity
21-100 employees
Company mission
To help founders build better businesses.
Role
Who you are
- You’re AI-native. You use AI tools to pull analyses, generate and test creative, brief landing pages, and move at speeds that weren't possible two years ago
- You’re deeply hands-on with Google and LinkedIn. You can sit in each platform and performance tune campaigns yourself without outside assistance
- You’re fluent in measuring brand, not just direct response. You've owned a mixed brand-and-performance budget and know how to evaluate channels designed to produce halo, not last-click. You have opinions on MMM vs. multi-touch vs. self-reported attribution, and you've run incrementality tests
- You’re a strong written communicator. You write crisp briefs, sharp ad copy, and clear analyses
- You have a track record of success at a fast-paced early-stage company. You’re comfortable with a less-structured work environment and shipping daily
What the job involves
- We’re on an exponential growth trajectory with unit economics that justify a significant investment in paid acquisition
- We're hiring a Performance Marketing Lead to build the most AI-native version of performance marketing we can, in service of our vision of becoming the de facto CRM for every startup
- AI has radically transformed what’s possible with performance marketing
- This is an opportunity to build an AI-native growth machine from the ground up
- You'll own a paid mix that spans direct response and intentional brand investment across major platforms like Google and LinkedIn, plus the full self-serve funnel from ad to activation
- This role reports directly to our Head of GTM
- Build an AI-native performance marketing engine. You’ll architect every part of our growth machine - including experiment design, creative production, and analysis - with agents (and the Lightfield platform) at the center. You’ll set the bar for what this discipline looks like in 2026
- Run paid acquisition. You’ll run strategy and execution across Google, LinkedIn, Meta, Reddit, X, and newsletter sponsorships
- Optimize our self-serve funnel. You’ll own our self-serve sign-up and conversion targets, and systematically address friction at every point in our self-serve customer acquisition journey
- Own lifecycle marketing. You'll design and optimize every touch from signup through expansion, including onboarding sequences, trial nudges, and churned user re-engagement
- Build the measurement systems we need to scale. You’ll architect first-touch and last-touch attribution tracking, define how we measure the impact of brand campaigns, and surface this data in a way that guides where we invest in growth
Our take
A major pitfall of CRM systems is the amount of admin required to maintain them. Follow up drafting, note logging and field updating mean that customers are always playing catch up to maintain the very system built to keep them on top of their customer relationships. Lightfield was designed to do this work itself, utilising AI-native automation to build a picture of your customer base.
Lightfield’s AI agents can contextualise customer interactions and use this to develop unique sales pipelines and meeting preparation, meaning that its users do less admin and close more deals. Tools on the Lightfield platform include a pipeline generation tool for time-strapped start-ups, a sales assistant for meeting memos and log updating and data capture for self-updating CRMs. All this speaks to a product that speaks to a culture of bogged-down, high-growth companies lacking the time to manage their growing client base.
Spun out from the co-founders' previous pitch-presentation company Tome, Lightfield released a migration tool in 2026, further incentivising businesses to take up its platform. With plenty of experience from its founding team, Lightfield is itself on the right track for high growth.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 4 rounds)
Feb 2023
$43m
SERIES B
Mar 2022
$32.3m
LATE VC
Total funding: $107.6m
Company benefits
- Meaningful early equity
- Health insurance (medical, dental, vision)
- 3 weeks of PTO
- 11 paid company holidays + we enjoy a winter holiday break
- 3 months of paid family leave
- Wednesdays work from home
- Regular team dinners, events, offsites, and retreats
- 401k plan
- Other perks include: commuter and lunch stipend
Company HQ
SoMa, San Francisco, CA
Leadership
Henri Liriani
(Co-Founder)Previously served as Head of Product (Messenger Human Interfaces) for Facebook. Co-founded Craaave.
Keith Peiris
(Co-Founder & CEO)Previously acted as Head of Product for Citizen, as Messaging & Camera AR Product Lead for Instagram, and as Manager of Product Management for Facebook.
Salary benchmarks
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