Vice President of Brand Acceleration, SharkNinja
Shark Home
Offers employee stock purchase options
Home devices and appliances
Be an early applicant
Home devices and appliances
1001+ employees
Be an early applicant
Offers employee stock purchase options
1001+ employees
Company mission
SharkNinja's mission is to positively impact people's lives every day in every home around the world.
Role
Who you are
- 10+ years of experience in marketing, marketing operations, strategy, or business planning, with a proven track record of supporting or leading marketing initiatives in a global environment
- Demonstrated success driving execution at scale, especially across matrixed or multinational teams
- Strong leadership presence with the ability to influence without authority
- Exceptionally organized with sharp business judgment, strategic thinking, and a bias for action
- Adept at building trusted partnerships, navigating ambiguity, and bringing structure to chaos
- Experience in consumer brands, marketing organizations, or high-growth environments
What the job involves
- The VP, Brand Acceleration is a critical leadership role that serves as the CMO’s strategic partner and right hand, driving alignment, accountability, and execution across the global marketing organization
- Part Chief of Staff, part strategic integrator, part culture carrier, this leader serves as the connective tissue between the CMO, her leadership team, and cross-functional partners – ensuring strategy is aligned, execution is accountable, and the entire system runs with focus and speed
- This role requires a rare mix of operational rigor, strategic insight, and people savvy. It’s ideal for someone who can drive outcomes across a global matrix, bring clarity to complexity, and lead through influence
- Partner with the CMO on annual planning, goal setting, and performance tracking across global marketing
- Lead the function’s operating rhythms – including QBRs, leadership meetings, and annual planning – ensuring priorities are clear and work is progressing
- Drive the translation of high-level strategy into actionable plans across markets, categories, and teams
- Serve as the connective tissue between global leadership and regional/local execution – ensuring information, accountability, and priorities flow smoothly
- Act as a proxy for the CMO when needed in meetings, decisions, and communications
- Identify and close organizational gaps that slow progress or create ambiguity
- Cross functional integration of product development milestones, sales alignment, and marketing strategy to ensure we are winning and drive excellence
- Prepare executive-level presentations, internal communications, and reporting to keep leadership aligned and stakeholders informed
- Support the CMO in communicating clearly with her leadership team, cross-functional partners, and the broader org
- Help manage major cross-functional initiatives that sit outside traditional silos but are critical to delivering the CMO’s vision
- Partner with HR and the CMO on key people initiatives, including org design, headcount planning, and talent management
- Monitor team health, clarity, and collaboration – supporting the development of a strong, high-performing culture
Our take
Consumer demand for new and better home appliances continues to grow. SharkNinja serves this demand by designing and manufacturing innovative home goods and devices. Specifically, it has a growing line of solutions that consist of Shark cleaning and home care products and Ninja kitchen appliances.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
SharkNinja’s main challenge is facing down big-name competitors such as home appliance giant Dyson. In fact, through innovative design, it seized the market-leading spot in traditional vacuums from Dyson and is only second to iRobot in sales of robotic models. A 2023 IPO saw an extra $296 million in funding added to SharkNinja's pot and was followed by product launches in new sectors such as air conditioning and food cooling, indicating that the company is still full of new product ideas.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Company benefits
- Employer paid group benefits including medical, dental, life insurance and more
- Competitive RRSP matching program
- 16 vacation days to start
- Paid sick days
- Paid volunteer and cultural days
- Employee & Family Assistance program
- An opportunity to accelerate your career with world class brands
- Continuous development and mentoring
- Opportunity to join various employee-based affinity groups
- Diverse, inclusive, and community-minded organization
- Wellness program offering free virtual fitness classes and a fitness reimbursement
- Employee product discounts
Company HQ
Needham Heights, Needham, MA
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
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