Vice President of Brand Acceleration, SharkNinja
Shark Home
Offers employee stock purchase options
Home devices and appliances
Job no longer available
Home devices and appliances
1001+ employees
Job no longer available
Offers employee stock purchase options
1001+ employees
Company mission
To positively impact people's lives every day in every home around the world.
Role
Who you are
- 10+ years of experience in marketing, marketing operations, strategy, or business planning, with a proven track record of supporting or leading marketing initiatives in a global environment
- Demonstrated success driving execution at scale, especially across matrixed or multinational teams
- Strong leadership presence with the ability to influence without authority
- Exceptionally organized with sharp business judgment, strategic thinking, and a bias for action
- Adept at building trusted partnerships, navigating ambiguity, and bringing structure to chaos
- Experience in consumer brands, marketing organizations, or high-growth environments
What the job involves
- The VP, Brand Acceleration is a critical leadership role that serves as the CMO’s strategic partner and right hand, driving alignment, accountability, and execution across the global marketing organization
- Part Chief of Staff, part strategic integrator, part culture carrier, this leader serves as the connective tissue between the CMO, her leadership team, and cross-functional partners – ensuring strategy is aligned, execution is accountable, and the entire system runs with focus and speed
- This role requires a rare mix of operational rigor, strategic insight, and people savvy. It’s ideal for someone who can drive outcomes across a global matrix, bring clarity to complexity, and lead through influence
- Partner with the CMO on annual planning, goal setting, and performance tracking across global marketing
- Lead the function’s operating rhythms – including QBRs, leadership meetings, and annual planning – ensuring priorities are clear and work is progressing
- Drive the translation of high-level strategy into actionable plans across markets, categories, and teams
- Serve as the connective tissue between global leadership and regional/local execution – ensuring information, accountability, and priorities flow smoothly
- Act as a proxy for the CMO when needed in meetings, decisions, and communications
- Identify and close organizational gaps that slow progress or create ambiguity
- Cross functional integration of product development milestones, sales alignment, and marketing strategy to ensure we are winning and drive excellence
- Prepare executive-level presentations, internal communications, and reporting to keep leadership aligned and stakeholders informed
- Support the CMO in communicating clearly with her leadership team, cross-functional partners, and the broader org
- Help manage major cross-functional initiatives that sit outside traditional silos but are critical to delivering the CMO’s vision
- Partner with HR and the CMO on key people initiatives, including org design, headcount planning, and talent management
- Monitor team health, clarity, and collaboration – supporting the development of a strong, high-performing culture
Salary benchmarks
Our take
With more people looking for home products that work harders and smarter, SharkNinja has become a household name. Through its Shark line of cleaning and home care tools and Ninja range of kitchen appliance the company creates solutions that simplify daily routines and overall enhance modern living.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
It continues to hold a strong position in the home appliance market too, competiting with big brands like Dyson. Its Shark line lead the US upright vacuum, segment, while its presence in robotics vacuums reflects steady growth in a compeititve space. Since going public, the company has m,aintained a rapid pace of innovation, launching numerous new products eacxh pear and expanding into adjecent categories such as outdoor coolers and grills. With a growing global footprint and a focus ons mart design, usabiluity, and category expansion, SharkNinja is very well positioned to continue shaping the futur of home appliances.
Freddie
Company Specialist at Welcome to the Jungle
Insights
10% employee growth in 12 months
Company
Company HQ
Needham Heights, Needham, MA
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Mark Barrocas
(CEO)Mark joined SharkNinja in 2008 as CEO. Prior to this, he spent 3 years at Aramark Uniform Services as the President of the WearGuard Division. Prior to that, he spent 4 years at Broder Bros as the President and 2 years at Perry Ellis International as VP of Corporate Sales.
Share this job
View 125 more jobs at SharkNinja