Performance Marketing Manager, Numerade
Plus equity
STEM video learning platform
Open for applications
STEM video learning platform
501-1000 employees
Open for applications
Plus equity
501-1000 employees
Company mission
To close the educational opportunity gap by unlocking and democratizing access to extraordinary educators.
Role
Who you are
- 5+ years of hands-on performance marketing experience
- Extensive SEM experience, managing large-scale campaigns (100,000+ keywords)
- Strong analytical skills and experience with reporting and data analysis. Capable of deriving meaning from data and a desire to optimize
- Self-motivated, collaborative, with a strong work ethic
- Previous CRM management experience; familiarity with Iterable is a plus
- Background in B2C sectors, particularly e-commerce, membership marketing, or direct response marketing
- Proven track record of delivering measurable results through performance marketing
- Excellent communication and organizational skills
- Ability to work in a fast-paced, ever-changing environment
- Strong proficiency in analytics tools and platforms
What the job involves
- Numerade is on a mission to level the playing field in education. This is your opportunity to join a venture-backed startup early and build something remarkable at the intersection of education and technology
- This is your opportunity to join a venture-backed startup early and build something remarkable at the intersection of education and technology
- We are seeking a seasoned Performance Marketing Manager to join our dynamic team
- This role is pivotal in scaling our paid digital marketing efforts while maintaining cost-effective user acquisition
- You will be instrumental in shaping our online presence and driving measurable results through strategic campaign management and optimization
- SEM Campaign Optimization: Manage and optimize SEM campaigns, including budget allocation, bid adjustments, creative optimization, keyword expansions, and managing negative keywords
- Digital Channel Scaling: Lead the charge in scaling paid digital channels, ensuring efficient acquisition costs and maximizing ROI
- Audience Targeting: Identify target audiences, craft compelling messaging, and design offers to enhance the effectiveness of paid social media campaigns
- Cross-functional Coordination: Work closely with the Product Team and other marketers to develop promotional campaigns and offers, aligning with holiday schedules and business seasonality
- Organic Social Media Support: Provide creative ideas to boost authentic follower engagement and interaction across platforms including TikTok, Instagram, Facebook, X, YouTube, and LinkedIn
- CRM Oversight: Assist with various aspects of CRM, including the design and implementation of email journeys, blasts, and push notifications
Application process
- Submit your resume and a cover letter explaining why you would be a perfect fit for Numerade and this role. Include examples of past campaigns or projects you have led or significantly contributed to
- We look forward to hearing how you can contribute to our team at Numerade and help us continue to empower students worldwide
Our take
Accessing good quality STEM education is not possible for everyone and is the biggest obstacle in encouraging student uptake. Numerade is an edtech startup looking to directly address this shortfall, democratizing access to high-quality STEM education through online videos and interactive teaching.
While the concept of asynchronous tutorial videos has become common in the edtech realm, with giants like Udemy and Coursera adopting this approach, Numerade sets itself apart with its algorithmic video recommendation system. This innovative approach has the potential to reshape the landscape of online learning, provided Numerade successfully tailors video suggestions to individual user preferences, opening up new horizons in the field of video-based education.
A recent launch that has captured attention is Numerade's Study Group feature. This addition allows students to create and participate in virtual study rooms alongside their peers, fostering collaboration and shared learning experiences. This approach, encompassing curated video content and interactive Study Groups, demonstrates Numerade's dedication to bridging educational gaps and adapting to the evolving edtech landscape. As Numerade continues to pave the way for accessible STEM education, its trajectory remains on e to watch, potentially reshaping online learning paradigms for years to come.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Jul 2021
$26m
SERIES A
Total funding: $26m
Company benefits
- Health, dental, vision coverage offered for both employees and their dependents
- 401k plan
- Remote-first
- Flexible PTO, holida, and leave policies, including paid parental leave for new parents
Company HQ
Ocean Park, Santa Monica, CA
Articles
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