Senior Manager of Product Marketing, Insider
Analyst Relations
Growth marketing management platform
Open for applications
Growth marketing management platform
1001+ employees
Open for applications
1001+ employees
Company mission
To help marketers deepen brand love with individualized customer experiences.
Role
Who you are
- The Ideal candidate is someone who thrives in a fast-paced, high-growth environment, operates with exceptional levels of autonomy, effortlessly builds relationships, and navigates culturally diverse global organizations with ease and confidence
- You've got a solid track record of experience in product marketing, analyst relations, public relations, competitive intelligence or similar roles in technology and startup environments
- You are strongly motivated to master the cultural fluency required to thrive in a global organization (26 countries and counting) and naturally navigate culturally diverse work spaces with confidence and grace
- Your previous roles have immersed you in the world of high-growth B2B SaaS enterprise software and services. You've got the deep industry knowledge of cloud services, marketing automation, and marketing technology platforms
- You have exposure to or direct experience of securing a first time position or significantly improving a company’s position in a key analyst vendor report
- You thrive on building genuine relationships wherever you go
- You have experience collaborating with and presenting to senior executives
- Negotiating contracts with analyst firms is not uncharted territory for you
- Your project and time management skills are nothing short of excellent
- You’re familiar with working closely and communicating effectively with both technical and business leaders across various levels and across product, product marketing, and sales organizations
What the job involves
- We’re on the lookout for a Senior Product Marketing Manager, Analyst Relations to join our global marketing team
- In this role, you’ll be a key player in shaping and executing our analyst relations strategy, defending our category leadership, and boosting our reputation to drive business growth
- Analyst Relations Strategy: Develop and execute a comprehensive Analyst Relations (AR) strategy aligned with organizational goals and market trends
- Build & Manage Analyst Relationships: Cultivate strong, proactive relationships with key analysts from top firms, ensuring Insider remains a key player in market discussions
- Industry Positioning: Ensure favorable representation in analyst reports, briefings, and inquiries. Collaborate with product, marketing, and leadership teams to refine and strengthen messaging. Coordinate and prepare the leadership for analyst interactions, ensuring they are well-equipped with relevant information and messaging
- Market Intelligence & Reporting: Track and share key insights from analysts and competitor activities, integrating them into strategic plans, product cycles, and messaging
- Cross-Functional Collaboration: Partner with internal teams, including Product, Marketing, Sales, and Executive Leadership, to ensure cohesive analyst engagement and alignment with broader company goals. Collaborate with the marketing team to incorporate analyst insights into thought leadership content, press releases, and other materials that strengthen Insider's position in the market
- Project Management: Implement best practices to streamline analyst relations, maintain a yearly AR calendar to ensure consistent, impactful engagements. Lead and coordinate analyst briefings, inquiries, and key engagements at major industry events to enhance visibility and strengthen relationships
- Performance Tracking: Monitor and report on AR efforts using KPIs such as analyst coverage, sentiment, and market mentions, sharing insights with leadership to optimize future activities
- Peer-to-peer communities: Help generate reviews for online communities like Gartner Peer Insights and G2 by working closely with Customer Marketing to ensure we are influencing peer-to-peer communities as well as the traditional analysts
Our take
There are many companies in the marketing industry claiming that they provide multichannel digital marketing tools. In most cases customer data sits in silos, thus those companies are unable to provide clients with multichannel tools that maximize their marketing ROI. Insider is setting out to change this by using AI to connect customer data across channels and systems, improving the customer engagement experience for its clients as well as their customers.
Unlike its larger competitors in this space such as Salesforce, Insider's AI-based technology is able to integrate data from a wide range of marketing channels both online and offline. This allows its clients to better coordinate marketing campaigns across different channels and make more acurate predictions about customer behaviour.
Insider counts over 1200+ leading brands among its clients, including L'Oreal, Virgin, Santander, Singapore Airlines, Samsung and IKEA and has enjoyed substantial funding rounds. The unicorn company has focused on accelerating its growth through strategic mergers and acquisitions (recently acquiring MindBehind) while expanding its partnerships.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
12% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Nov 2024
$500m
SERIES E
May 2023
$105m
GROWTH EQUITY VC
Total funding: $772.2m
Company benefits
- You’ll have access to Udemy’s business plan
- Paid Spotify account subscription
- You’ll have the opportunity to share your skills and even deliver trainings and workshops if you wish
- Work from home
- Cell phone coverage, internet access, and contribution toward your wellness
Company HQ
Soho, London, UK
Leadership
Arda Koterin
(Chief Customer Officer)Studied Economics and Management at The London School of Economics and Political Science (LSE). Previously Account Representative at Procter & Gamble and Marketing Associate at Colgate Palmolive.
Hande Cilingir
(CEO)Studied Economics & Management at London School of Economics and Political Science. Previously Europe Region Director at Torlin Chemicals and Marketing Manager at Starmall.
Mehmet Sinan Toktay
(CTO)Studied Computer Engineering at Istanbul Technical University. Previously Oracle Technical Consultant at Natica IT Consulting.
Muharrem Derinkök
(CPO)Previously Business Intelligence Analyst at Turkcell, VHDL Developer at Techneon, and Research and Development Project Engineer at Eclipse Information Technologies.
Okan Yedibela
(Senior Software Architect)Studied Computer Programming at Kadir Has University, and then became a PHP Developer at Rocket Internet Turkey & MENA.
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