Product Marketing Lead, DriveWealth
$140-160k
+Bonus and Equity
More information about location
Cloud-based, API-driven brokerage infrastructure
Be an early applicant
Cloud-based, API-driven brokerage infrastructure
201-500 employees
Be an early applicant
$140-160k
+Bonus and Equity
More information about location
201-500 employees
Company mission
To make investing accessible to anyone, anywhere.
Role
Who you are
- 5+ years of experience in product marketing, product management, marketing, sales enablement or
- Exceptional written and verbal skills, with the ability to make complex ideas clear and engaging
- Experience with market research, competitor analysis, and customer insight gathering
- Proven ability monitoring competitive offerings, positioning, and go-to-market strategies
- A collaborative approach and the ability to build strong relationships across teams
- Experience creating presentations, sales materials, and other marketing content
- Familiarity turning technical product capabilities into customer-focused value propositions
- A strong customer mindset, with the ability to connect business goals to meaningful customer outcomes
- Strong analytical, organizational, and project management skills
What the job involves
- As a Product Marketing Lead, you’ll help shape how our products are understood, valued, and adopted in the market. You’ll turn customer needs, market insights, and product capabilities into clear, compelling stories that connect with customers and support business growth
- In this highly collaborative role, you’ll work closely with Product, Sales, and Marketing, and Customer Success to bring products to market, strengthen our competitive position, and equip customer-facing teams with the tools they need to succeed. You’ll have the opportunity to influence product strategy, champion the customer perspective and see your work directly contribute to engagement and adoption
- Own go-to-market plans from kickoff through post-launch, including timelines, milestones, and success metrics
- Lead cross-functional launch teams and keep Product, Sales, Marketing, and Customer Success aligned
- Define launch tiers and tailor launch activities to the size and strategic importance of each release
- Develop and own positioning, value propositions, and messaging frameworks for each product
- Define target audiences, buyer personas, and key use cases
- Translate technical capabilities into clear, customer-focused benefits
- Conduct customer interviews, surveys, and win/loss analyses to understand needs, motivations, and buying decisions
- Synthesize research into clear insights and recommendations for leadership and cross-functional partners
- Identify market trends, emerging opportunities, and unmet customer needs
- Partner with Customer Success and Marketing to design onboarding, education, and feature-adoption campaigns
- Identify barriers to adoption and develop strategies to increase usage and customer value
- Create resources such as guides, tutorials, release notes, and customer announcements
- Create compelling content such as case studies, blog posts, white papers, webinars, and product videos
- Partner with Marketing to plan and execute integrated campaigns that support product goals
- Collaborate with design, content, and demand generation teams to produce high-quality asset
Our take
Robo-advisory products and fractional share trading have expanded the investment industry's reach, attracting a broader audience than ever before. This shift has necessitated a redesign of the fintech industry's infrastructure to meet the growing demand for accessible, efficient investment options.
DriveWealth plays a pivotal role in this transformation by developing APIs that serve over 100 global fintechs, challenger banks, and digital wallets. Its infrastructure enables seamless robo-advisory services and fractional-share trading, giving retail investors access to US markets and offering innovative stock-reward programs. Among its partners are notable companies like Revolut, MoneyLion, and Hemista.
As the company continues to grow, it remains focused on scaling its business by enhancing its technology stack, pursuing strategic acquisitions, and expanding its team. It is well on its way to its ultimate goal of providing tools that empower companies to create investment products that are both accessible and convenient for everyone.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-9% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Aug 2021
$450m
SERIES D
Oct 2020
$56.7m
SERIES C
Total funding: $552.8m
Company benefits
- Health & wellness packages: We’ve built our benefits offering as a holistic package. We provide multiple health insurance carrier options and plans (medical, dental, vision) with access to HSA and/or FSA tax savings tools. We also provide income protection including life insurance, AD&D, short- and long-term disability, as well as extended coverage resources such as fertility benefits and mental wellness resources
- Vacation & time off: To build a successful organization, employees need time away to rest and recharge, so we provide paid time off including paid holidays and unlimited vacation time. We also strongly believe in work-life balance and, therefore, offer fully remote and hybrid work positions based on role requirements
- Professional developmnet: We believe one of the greatest contributions we can make is investing in our employees’ professional development. Therefore, we offer financial support toward continuing education courses, academic coursework, professional conferences, earning professional certifications, and membership fees to professional organizations
Company HQ
Financial District, New York, NY
Leadership
Naureen Hassan
(CEO)Previously President of the Americas at UBS, was on the Board of Governors at FINRA and Partnership For New York City and was the First Vice President of the Federal Reserve Bank of New York.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 10 more jobs at DriveWealth