Director of Marketing & Demand Generation, VISO Trust

• 8-10+ years of marketing experience in B2B SaaS, ideally within the cybersecurity, compliance, or risk management space
• Proven track record in demand generation and growth marketing, with a deep understanding of performance marketing channels, ABM, and SEO/SEM strategies
• Experience building a marketing function in an early-stage startup with a lean team, including both strategy development and hands-on execution
• Expertise in crafting positioning and messaging for technical, complex products targeted at sophisticated buyers (e.g., CISOs, risk professionals)
• Strong content marketing, sales enablement and thought leadership experience, with the ability to create high-quality content and build the company’s credibility in the industry
• Ability to analyze data, measure marketing impact, and optimize campaigns for growth
• Exceptional communication and collaboration skills to work effectively with cross-functional teams
• Prior experience with marketing automation tools (e.g., HubSpot, Marketo) and CRM platforms (e.g., Hubspot)
• Passionate about cybersecurity and its challenges, with the ability to deeply understand the customer’s needs

Desirable

• We’re seeking a driven, strategic, and hands-on Director of Marketing & Demand Generation to lead the marketing efforts of our fast-growing Series A company in the cybersecurity risk management space
• You will have a critical impact on how we generate demand, scale our go-to-market strategy, and build our brand
• This is a unique opportunity to be an essential part of our growth and establish our company as a leader in the industry
• You’ll leverage your deep expertise in B2B SaaS and cybersecurity to execute high-impact marketing strategies that drive both short-term results and long-term brand awareness
• You’ll wear multiple hats, working closely with sales, product, and customer success teams to ensure alignment across all touchpoints
• You thrive in an early-stage environment where you can build from the ground up, taking ownership of everything from demand generation to content strategy, and product positioning
• Marketing Strategy & Execution: Develop and implement a comprehensive marketing strategy that aligns with our business goals and supports long-term growth
• This includes building the marketing function from the ground up, overseeing brand strategy, lead generation, and digital marketing initiatives
• Establish key metrics for marketing success, actively monitor performance, and continually optimize campaigns
• Utilize data-driven insights to measure and demonstrate the impact of marketing efforts on revenue and business objectives
• Manage the marketing budget to maximize ROI, strategically allocating resources across campaigns, channels, and initiatives to achieve both demand generation and brand visibility targets
• Regularly evaluate spending efficiency, adjusting as needed to ensure alignment with business priorities and fiscal responsibility
• Demand Generation & Growth: Drive demand generation initiatives by leveraging digital marketing channels such as SEO, SEM, paid media, email marketing, and account-based marketing (ABM) to generate high-quality leads and build a robust sales pipeline
• Conduct thorough market research and customer insights analysis to identify trends, customer needs, and competitive opportunities in the cybersecurity space
• Use these insights to refine target personas, enhance messaging, and ensure campaigns are impactful and relevant
• Position the brand effectively by developing differentiated strategies that resonate with key buyers, including CISOs and risk management professionals
• Positioning & Messaging: Develop and refine compelling positioning, value propositions, and messaging that resonate with target buyer personas such as CISOs and risk professionals
• Ensure that these narratives are integrated across all marketing and sales efforts to establish a clear, differentiated presence in the cybersecurity market
• Content Marketing & Thought Leadership: Lead the development and execution of content and thought leadership strategies, creating valuable resources such as whitepapers, blogs, case studies, and webinars
• Establish the company as a trusted industry leader by sharing insightful stories that drive awareness, credibility, and trust among target audiences
• Product Launches & Sales Enablement: Collaborate closely with product, customer success, and sales teams to facilitate successful product launches and feature updates
• Create a robust suite of sales enablement materials, including solution briefs, pitch decks, and technical guides, to empower the sales team with effective tools that drive success with key customer segments
• Measurement & Analytics: Establish and implement a comprehensive analytics framework to measure and optimize the effectiveness of all marketing initiatives
• Define and track KPIs across campaigns, such as conversion rates, customer acquisition cost (CAC), and customer lifetime value (LTV)
• Leverage data to optimize campaigns, report on ROI, and provide strategic recommendations
• Partner with cross-functional teams to align metrics across sales, product, and customer success
• Utilize marketing automation tools and CRM platforms to enable full-funnel tracking and reporting, providing actionable insights that support data-driven decision-making and demonstrate marketing's contribution to business growth
• Marketing Technology & Operations: Oversee the marketing technology stack, including selection, implementation, and optimization of tools for marketing automation, lead scoring, and CRM management
• Ensure tools are used effectively to streamline campaign execution, enhance data collection, and improve customer segmentation
• Regularly evaluate and adjust the martech stack to ensure scalability and operational efficiency