Senior Integrated Marketing Strategist, Automattic
$140-180k
Senior and Expert level
Remote from Canada, US
More information about location
Work from anywhere, and make the web a better place for everyone, everywhere.
Posted today
Work from anywhere, and make the web a better place for everyone, everywhere.
1001+ employees
B2BEnterprisePublishingContentSaaSMediaeCommerceWeb Design
Posted today
$140-180k
Senior and Expert level
Remote from Canada, US
More information about location
1001+ employees
B2BEnterprisePublishingContentSaaSMediaeCommerceWeb Design
Company mission
To democratize publishing and commerce so that anyone with a story can tell it, and anyone with a product can sell it, regardless of income, gender, politics, language, or where they live in the world.
Role
Who you are
- Significant B2B integrated marketing experience, ideally enterprise SaaS or technology. You have led teams that move pipeline, not just produce assets
- Track record of building and developing high-performing senior IC teams. You have coached people who are good at their craft to be even better
- Comfortable moving between strategy and execution. You can set the direction, write the brief, and ship the program
- Strong commercial instinct. You think in pipeline, not just programs. You can sit with a CRO and earn trust on the numbers
- You actively use AI tools in your work today. Not as novelty, as infrastructure. You have a point of view on what AI does well, what it doesn’t, and where the human still earns the call
- You read dashboards before meetings, not after. You can interrogate data, ask sharper questions than the report shows, and tell the story behind the numbers in a way the business can act on
- You see AI as a leverage multiplier for senior marketers and a precondition for how modern marketing teams operate
- Calm under pressure. The model is built to flex; you set the tone for how the team handles re-prioritisation
- Strong cross-functional partner. You build trust with Sales, Product, CS, and your peers in marketing leadership
- Direct and constructive. You give feedback that makes work better and people stronger
- Bias to ship. Programs in market beat programs in planning
What the job involves
- As Senior Director, Integrated Marketing, you lead the team that takes WordPress VIP’s go-to-market story to the field
- Reporting directly to the CMO, your team runs the integrated programs that move pipeline across our priority industries: Media, Public Sector, Manufacturing & Industrial, Technology, and BFSI (Banking, Financial Services and Insurance)
- You own the integrated marketing motion end-to-end, with deep AI-fluency that enables excellent strategy, prioritisation, execution and measurement. You decide what ships and what doesn’t, and you stand behind those calls
- You lead a small, senior team including:
- Three Integrated Marketing Strategists, each T-shaped with deep craft in a different specialism e.g. ABM, paid or lifecycle marketing
- One Partner Marketing Specialist who sits in the pod as a peer, owning co-marketing and ensuring the partner lens is factored into all owned marketing plays
- Two Experiential Marketers, who turn integrated marketing priorities into the in-person moments that create and move enterprise pipeline
- The team runs integrated programs across industries by drawing on a shared intelligence layer (Product Marketing, AI agents, customer insight) for industry depth on demand
- The intelligence layer is only as good as the team that pulls from it. You partner with the Head of AI Orchestration to make sure it's sharp, current, and built for the work the team is actually doing
- This is a player-coach role: you set the strategy and the operating rhythm, you partner across the business, you’re close enough to the work to know whether it’s good – and lean into “doing” as and when needed
- The model is built to flex at the speed of AI rather than the speed of old delivery cycles, and you set the tone for how the team operates inside that
- Strategy and the sprint cadence: You set the integrated marketing strategy and run the six-week sprint cadence with the CMO and MLT
- Each sprint resets which industries and programs are in scope for the next 28 days. You make the calls on what is in and what is out, and hold the line when scope expands. You bring data-backed insight into commercial planning. Where to invest, where to pull back, where the next opportunity is. You think in pipeline, not just in programs
- Team leadership: You lead, develop, and coach six direct reports across Integrated Marketing, Partner Marketing and Experiential
- Cross-team operating: You co-own marketing KPIs with Brand & Growth and Product Marketing, agreed and prioritised each sprint
- PMM produces the industry packs the team pulls from; you shape what they produce. You are also the marketing relationship for Sales leadership, translating field signals into program priorities and program outcomes into commercial impact
- Operating model and AI: You set the bar for AI fluency across your team to ensure we ship highly relevant, high quality marketing across our priority industries, and we do it with speed to capitalise on opportunities
- Performance and measurement: You own the integrated marketing contribution to pipeline and revenue. You report transparently on what is working, what isn’t, and what you’re doing about it. You define and track the KPIs that matter at the program level (pipeline contribution, velocity, conversion, win rates) and use them to make sharper calls each sprint
- If this role is being done well in two quarters, here is what will be true
- Integrated programs ship every sprint, contribute meaningfully to pipeline, and are aligned to commercial priorities
- The team is high-performing and high-trust. Strategists own their work, develop in their craft, and stay
- Brand & Growth and GTM operate as one integrated motion at the program level. Shared KPIs are met
- The intelligence layer is genuinely productive. PMM and the Strategists describe each other as essential, not as a dependency
- Sales and the CRO see Integrated Marketing as a trusted commercial partner, not a service desk
- The pod motion is meaningfully AI-automated, with less coordination overhead and more time on craft and judgment
Our take
At a time when companies like Facebook, Apple, and Google were turning into monopolistic market leaders, Automattic was building its open-source infrastructure on a distributed, volunteer-run workforce. Since its launch in 2005, the company has continued to evolve and expand as it has built its new web empire.
Automattic is the company behind WordPress (which powers roughly 42% of all websites), Jetpack, Tumblr, Simplenote, WooCommerce (which is believed to run more than a quarter of all online storefronts), Longreads, Crowdsignal, Atavist, Day One, and more.
The company’s “Five for the Future” initiative allocates 5% of its resources to further the development of WordPress, and many other companies that utilise Automattic’s communities follow some version of the initiative, contributing back code and time to support the community. Still spinning out new projects such as an anti-spam filter and online identity safeguards, the unicorn company is a powerhouse that is well set to continue its path to long-lasting growth.
Freddie
Company Specialist at Welcome to the Jungle
Meet the team
4 people
Christy Nyiri, Product Designer
Our mission
We help interesting people, projects, and organizations have an excellent experience with WordPress.Insights
Top investors
Company
Funding (last 2 of 5 rounds)
Feb 2021
$288m
LATE VC
Sep 2019
$300m
SERIES D
Total funding: $778.6m
Company benefits
- Professional Development · “I will never stop learning” is part of our company creed. From leadership development to improving your writing skills, we have a comprehensive list of programs and resources available to everyone, and we’re also happy to pay for any hardware, software, books, or conferences that promote continued learning.
- Career Coaching · Coaching sessions to help you set and achieve professional goals are available for all Automatticians – team members and team leads. This benefit resets each calendar year.
- Time off · Our open vacation policy (no set number of days per year) is designed to help you to be at your best! There is no minimum or maximum, but we encourage you to take at least 25 days of time off per year.
- Home Office · We offer home office setup and coworking allowances. Working from a coffee shop? You can use your coworking allowance for the requisite latte!
- Wellness · We offer mental wellness benefits including an Employee Assistance Program, a monthly subscription to a mindfulness app (including Calm, Headspace, Ten Percent Happier, Waking up, and Insight timer), and virtual ergonomic consultations and access to a wealth of virtual ergonomic tips, stretch videos and yoga exercises.
- Parental leave · Open parental leave (including maternity, paternity, LGBTQ+, and adoption for all parents). If you’ve been with Automattic for 12 months, your leave up to 6 months is fully paid.
- Anniversary Awards · Paid three-month sabbatical encouraged every five years and other cool anniversary surprises.
- Automattic Stock · Check out Buying and selling Automattic Stock!
- Life Insurance · Company-sponsored life insurance.
- Compensation · We attract talent around the world and pay global salary ranges. We prioritize internal equity and review your pay every 12-18 months.
- Sabbatical · Working at Automattic provides numerous opportunities to learn new skills, grow in your career, and have a significant and positive impact on the lives of millions. It also offers the rare (and juicy!) benefit of a paid, three-month sabbatical every five years.
Company values
- We are passionate advocates for our customers and the open web community.
- We build our business sustainably, through passionate and loyal customers.
- We never stop learning.
- We don’t just work on things that are assigned to us.
- We know there’s no such thing as a status quo.
- We never pass up the opportunity to help out a colleague.
- We are motivated by impact, and we know that open source is one of the most powerful ideas of our generation.
- We are in a marathon, not a sprint. No matter how far away the goal may be, the only way to get there is by putting one foot in front of another every day.
- Given time, there is no problem that’s insurmountable.
- We communicate as much as possible, because it’s the oxygen of a distributed company.
Company HQ
Bernal Heights, San Francisco, CA
Articles
Leadership
Matt Mullenweg
(Co-Founder & CEO)Former President at Automattic. Current Lead Developer at WordPress, and Board Member at the New Museum of Contemporary Art and ecoAmerica. Former Board Member at Grist, and GitLab Inc. Previous Senior Product Manager at CNET Networks.
People progressing
Head of Communications. Writer, editor, communicator, producer. Their first WordPress site was a self-hosted tech blog called effinnerds.com that she built in 2008. Speaks English, Khmer, and Spanish.
Diversity, Equity & Inclusion at Automattic
- We are committed to Diversity, Equity, and Inclusion: https://automattic.com/diversity-and-inclusion/ A diverse, equitable, and inclusive workplace comprises people of many identities and abilities. It invites community members to share their opinions and ideas, which it then uses to improve the company. It celebrates employees’ various cultures and heritages; it plans team- and company-wide meetups that are accessible to all; it invites people to effect change within the company; it provides an array of tools and methods to help its employees become experts in their positions; and it encourages individualized successes, which benefit the company at large. Automattic is a Most Loved Company (https://mostlovedworkplace.com/companies/automattic-inc/) and Disability Confident Committed (https://disabilityconfident.campaign.gov.uk/).
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