Social Media Lead, Numan
Offers share options
Digital healthcare partner
Posted today
Digital healthcare partner
201-500 employees
Posted today
Offers share options
201-500 employees
Company mission
To empower people to take control of their health.
Role
Who you are
- An expert in building brand presence on social platforms
- A brilliant content creator: across writing, design, editing, and ideation
- Experienced with tools like Sprout, Sprinklr, Hootsuite, or similar
- A clear, confident communicator who brings energy to collaboration
- Confident in speaking up for great creative and bold ideas
- Curious about why people behave the way they do, be insight-driven in your thinking
- Passionate about health trends, digital culture, and brand building
- Experienced in managing social media channels and developing online marketing strategies
What the job involves
- As Numan’s Social Media Lead, you’ll be responsible for a step-change in our approach
- Taking us from good to standout across our social platforms
- Your mission is to make Numan one of the top health brands on social media in the UK, accelerating our channel growth and engagement by creating content that entertains, educates, and builds trust with our audience
- You’ll have the autonomy to build and lead a social strategy that brings our brand to life; through community, standout campaigns, smart partnerships, and the right influencers
- This is a big opportunity to put your stamp on a growing health tech brand that truly values social and is investing in it
- Develop, refine, and lead the overall social strategy
- Drive growth in Numan’s social following and engagement across our key channels: Instagram, Facebook, LinkedIn, YouTube, and TikTok
- Identify and test new opportunities and emerging platforms/subcultures (e.g., Reddit)
- Use social listening to generate fresh insights to inform both creative and product strategy
- Align activities across content, brand, paid social, and PR to maximise campaign impact
- Collaborate closely with our Chief Creative Officer and Brand Director to deliver high-quality, creative outputs
- Manage and motivate agency partners to do their best work
- Develop engaging, shareable content that strengthens Numan’s social voice
- Make Numan interesting: give people a reason to follow, engage, and come back
- Build a vibrant community and engage directly with our audience
- Be our social brand guardian: ensuring content is authentic, native, and true to our tone of voice
- Grow and optimise our YouTube presence with SEO in mind; aim for Health Shelf placement
- Support broader content needs, from paid social to campaigns and shoots
- Stay on top of social trends, cultural moments, and platform changes
- Report on performance weekly with actionable insights
- Balance paid and organic content for growth, managing budgets accordingly
- Run ongoing social listening across competitors, categories, and adjacent spaces
Salary benchmarks
Our take
Numan is a digital health startup that was initially focused on treatments for men, offering a range of solutions for erectile dysfunction (ED) and hair loss, both themes related to male self-esteem that are often avoided and ignored.
The company has since expanded into areas like premature ejaculation and weight loss, alongside a comprehensive suite of diagnostic blood tests, live doctor consultations, and various personalised supplements. More recently, it has expanded its weight loss category into women's health, paving the way for a broader range of female treatment categories. In practice, Numan’s platform enables free online medical consultations, clinically proven treatments, diagnostics and personalised treatment plans.
And with solid funding, Numan is now working on further investments in technology and expansion of its operations. It's also made a number of key senior hires recently which will be sure to help enhance the company's product offerings and broaden its services to ultimately reach more customers.
Kirsty
Company Specialist at Welcome to the Jungle
Meet the team
40 people
Shivani Sharma-Savani, Senior Clinical Lead
Our mission
The clinical team champions safety at every step, guiding and supporting patients throughout their journey in Numan’s holistic healthcare programs.Insights
5% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Feb 2022
$20.1m
SERIES B
Sep 2021
$40m
SERIES B
Total funding: $72.9m
Company benefits
- 📈 - Share options
- 🏖 - 25 days holiday, plus bank holidays (increasing to 30 the longer you stay with Numan)
- 🩺 - Health insurance with Vitality
- 🧸 - Enhanced maternity and parental leave
- 🐥 - Nursery benefit provided by YellowNest
- 💼 - Employee assistance programme (access to therapy, financial planning and discounts)
- ⚖️ - Generous pension (includes both employee and employer contributions)
- 💻 - Flexible working options, including a dog-friendly office in Farringdon
- 📚 - Personal training and development budget via Learnerbly
- 👟 - Wellhub membership, giving you access to over 2,000 locations in the UK
- ☕️ - Free office snacks including breakfast items, soft drinks, tea and coffee
- 🚲 - Cycle to work scheme
- 🚆 - Season ticket loan
- % - Discount on Numan products for your friends and family
- 🤲 - Paid volunteering days
- 📅 - An additional 2 weeks off once you reach your 5th anniversary with Numan
Company values
- Patients first
- Learn Fast
- Own the quality
- Succeed together
- Care deeply
Company HQ
Farringdon, London, UK
Leadership
Sokratis Papafloratos
(Founder & CEO)Technology entrepreneur of companies like Togethera.com and Trusted Places. Angel investor of companies like the popular meditation app Calm, which in 2019 became the world’s first mental health unicorn.
Diversity, Equity & Inclusion at Numan
- Diversity at Numan At Numan, people are at the heart of who we are. We recognise and value the unique perspectives and experiences that individuals from all backgrounds bring.
- We promote innovation and creativity, enabling us to tackle things from various viewpoints and are committed to equal opportunities and continuously strive to create a workplace where everyone feels respected, heard, and valued.
- Embracing diversity isn't just our goal; it's our strength, driving us towards a more inclusive future.
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