Senior Marketing Specialist, Sikich

• The ideal candidate is both creative and operational—able to manage projects, think strategically, and execute efficiently in a fast-paced, professional environment
• 3+ years of experience in B2B marketing, ideally within consulting, professional services, or technology
• Strong writing, editing, and content development capabilities
• Hands-on experience with CRM and marketing automation platforms (e.g., HubSpot, Marketo, Salesforce, Dynamics 365)
• Demonstrated ability to manage multiple projects with attention to detail with excellent organizational skills and ability to juggle multiple priorities
• Strong communication and stakeholder management skills
• Analytical mindset with experience using data to drive decisions
• Self-starter with strong initiative and follow-through
• Creative thinker willing to bring new ideas to the table
• Collaborative and team-oriented with a growth mindset
• Values driven – You embody and model absolute integrity and servant leadership and you have a bias for action and continuous innovation
• Uncompromising problem solver – You see opportunities in every business challenge and can develop, articulate and implement solutions
• Collaboration – You are a relationship builder across all levels of the organization and across all business units
• Instills trust – You do what you say, without ego, and you follow through on commitments consistently and credibly
• Impact & influence – You are relentlessly focused on making a difference and can gain support for ideas, proposals and solutions. You get others to act, with or without formal authority, to advance initiatives and objectives

Desirable

• The Senior Marketing Specialist plays a key role in driving awareness, engagement, and pipeline growth for multiple areas of Sikich’s business
• This individual will partner closely with marketing leadership, practice leaders, and subject-matter experts to develop and execute integrated marketing activities
• Campaign Execution & Demand Generation:
• Plan and execute integrated marketing campaigns across digital, email, social, events, and partner channels
• Collaborate with internal creative, communications, PR, and digital teams to deliver cohesive, high-quality marketing assets
• Support partner and alliance marketing activities with third-party vendors and technology partners
• Work with business unit leaders to understand priorities, target audiences, and key value propositions
• Manage campaign workflows, timelines, and deliverables end-to-end
• Support lead generation and nurturing initiatives using marketing automation tools
• Support basic A/B testing of email, landing page, or ad variations to improve engagement and conversion performance
• Conduct basic market and competitive research to inform personas, buyer journey alignment, and campaign strategy
• Content Development & Thought Leadership:
• Collaborate with subject matter experts to translate technical and complex concepts into compelling, audience-friendly materials for multiple channels, including web, email, social, events, and partner campaigns, ensuring consistency in messaging and voice by audience
• Help craft positioning and messaging that resonates with target audiences across industries, roles, and stages of the buyer’s journey
• Coordinate development of multimedia assets (videos, infographics, presentations) in partnership with creative teams
• Support light multimedia needs, such as short video clips or webinar edits, in partnership with creative teams
• Event & Webinar Management:
• Coordinate virtual and in-person events, including webinars, client roundtables, and industry conferences and manage promotions, attendee communications, and drive post event follow-up with sales teams to maximize event ROI
• Analytics & Reporting:
• Track performance of campaigns, content, email engagement, and events, while using data to refine strategies and optimize future initiatives
• Maintain and analyze campaign and CRM data, ensuring accurate lead and opportunity tracking, KPI reporting, and actionable insights