B2B Copywriter, Adevinta
Digital Content
+ Short Term Incentive plan (annual bonus)
2-5 days a week in office (Charlottenburg, Berlin)
Digital marketplace specialist & family of local digital brands
Posted today
Digital marketplace specialist & family of local digital brands
501-1000 employees
Posted today
+ Short Term Incentive plan (annual bonus)
2-5 days a week in office (Charlottenburg, Berlin)
501-1000 employees
Company mission
To create perfect matches that help everyone and everything find a new purpose through technology, talent and trusted brands.
Role
Who you are
- You are a strategic thinker with experience in turning complex B2B concepts into clear, concise and engaging content tailored to our target audience
- Bachelor’s degree in Marketing, Communications, Journalism or a related field
- Min. 4+ years experience in B2B content writing, copywriting, or content marketing, with a strong portfolio showcasing high-quality work
- Strong writing, editing, and proofreading skills, with a keen eye for detail and consistency for specific audiences on digital platforms
- Ability to create content that resonates with B2B audiences, including senior executives and decision-makers in the various industries, with an understanding of what drives engagement and conversion. Ideally experience in attracting target audiences within automotive industry
- A creative mindset with a strategic approach to content marketing
- Ability to meet deadlines and work on multiple projects simultaneously
- Fluency in German and English (written and spoken)
What the job involves
- We are seeking an experienced B2B Copywriter - Digital Content (d/f/m) to join our team in Berlin
- You will play an important role in developing and executing digital marketing communications across a variety of digital platforms
- This includes creating compelling copy for websites, landing pages, blogs, email campaigns, social media, whitepapers, case studies, and more
- You will report to the Head Of Retention Marketing
- Create high-quality, engaging B2B content across digital channels including landing pages, email campaigns, blogs, social media, whitepapers, case studies and more
- Translate complex B2B concepts and technical information into clear, persuasive copy that resonates with business professionals and decision-makers
- Work closely with marketing, sales, and product teams to understand key objectives and ensure content aligns with overall business goals
- Application and shaping of a consistent brand voice and messaging across all written content while tailoring the tone and style for different audience segments
- Collaborate with designers, developers, and marketers to ensure content is visually compelling and optimized for digital engagement
- Develop and execute content plans and editorial calendars, ensuring timely delivery of content across multiple digital platforms
- Analyze content performance through analytics tools, track key metrics such as engagement and conversion rates, and continuously refine content strategies based on insights
- Edit and proofread content to ensure accuracy, clarity, and consistency in messaging
- Stay up-to-date with the latest B2B content trends, digital marketing practices, and industry developments to keep content relevant and competitive
Our take
Adevinta Spain is part of the global Adevinta family, which is publicly listed in its native Norway. The company as a whole is one of the world’s largest classified marketplace companies, boasting a portfolio of around 50 brands in over a dozen countries, and employing close to 10,000 people.
The Spanish arm owns a number of the country's top digital classifieds marketplaces including Fotocasa, InfoJobs, and Milanuncios. At a time when larger companies are acquiring scores of eCommerce startups – a concept dubbed “eCommerce rollups” – it’s really interesting that Adevinta seems to have made quite the head start.
Indeed the fact that Adevinta isn’t going after D2C brands, but the marketplaces themselves, is clever. Considering that well over $2 trillion is spent annually on online marketplaces, Adevinta Spain (as well as Adevinta as a whole) is operating from a position of strength in an extremely lucrative market, especially since a buyout by Blackstone and Permira in November 2023 was initiated. This will further bolster Adevinta's position as a market leader under strong new ownerhsip.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-1% employee growth in 12 months
Company
Company benefits
- Our work model prioritises remote work combined with face-to-face dynamics in the office that help us connect and make strategic decisions as a team. There are a minimum of 5 face-to-face days per quarter that you will pick with your team, that is, a minimum of 20 days a year, of which there are 8 days that we have chosen for everyone because they are meetings that reinforce our culture as a company (development conversations with managers, the creation of objectives or the summer celebration and Christmas party).
- Furthermore, you have the option of working up to four weeks a year from wherever you'd like. To do this, you must have a good internet connection and be able to follow the team's schedules.
- Every year we engage into benchmarking against the external market in order to create competitive compensation packages. Moreover, we do have plans that allow you to "flex your gross salary" in order to purchase benefits such as meal vouchers, commuters card, training and child care.
- We have Apple, Dell and Samsung options to choose the hardware that helps you most in your daily life. Choose between a Macbook Pro or Dell XPS laptop and an iPhone XR or Samsung S9 phone.
- Do you travel by car or motorcycle? We subsidize part of the parking cost.
- Your well-being is our priority. We cover fully for your medical insurance and we allow family members to be added to the policy for a discounted price.
- At the Barcelona office, you can enjoy sessions of 1 hour of physiotherapy.
- Do you like going to the gym? We sponsor 70% of the monthly fee of your chosen centre/ studio and we have agreements with both Andjoy and McFit for discounted membership prices.
- We enjoy 23 days of paid-time-off a year.
- We offer free breakfast and drinks at our Barcelona office every day of the week. You can also choose to enjoy the freshmade set daily menu in our canteen for an economical price. In Madrid on Tuesdays, Wednesdays and Thursdays you can enjoy free breakfast.
Company values
- Act For Max Impact
- Use Your Voice
- Grow Through Different Perspectives
- Win And Lose Together
- Experiment Bravely
Company HQ
Barcelona, Spain
Articles
Leadership
Antoine Jouteau
(CEO (Not Founder))Previosuly Senior Advisor at FAMAE Impact, Investor at Voie 21, CEO at Leboncoin and Member of the Advisory Board at Orchestra-Prémaman.
Salary benchmarks
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Diversity, Equity & Inclusion at Adevinta
- Women in Leadership: Our global year-long accelerated development programme designed to get more women ready to succeed in leadership roles.
- The Change Makers: A peer-led grassroots group with a mission to create a workplace where differences are embraced and every single person feels like they belong. They run workshops and initiatives on topics such as unconscious bias, allyship and privilege tailored for Adevintans.
- LGBTQ+ community: Formed in early 2020 with the aim of providing a space for LGBTQ+ colleagues and allies to connect and share their experiences.
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