Head of Marketing, Prograd
Member Acquisition
£60-90k
Financial services marketplace for Gen Z
Job no longer available
Financial services marketplace for Gen Z
1-20 employees
Job no longer available
£60-90k
1-20 employees
Company mission
To transform earning opportunities and financial wellbeing.
Role
Who you are
- We’re looking for a Head of Marketing who brings both visionary creativity and strategic expertise to drive our growth. This isn’t just any marketing role; we need an inventive strategist who can shape Prograd’s brand and acquisition approach with bold, data-informed moves. You’ll be at the helm of our acquisition strategy, finding innovative ways to expand our member and scaling organic growth. This role is perfect for a hands-on, forward-thinking leader who’s equally comfortable ideating big-picture strategies and executing on the creative vision
- Experience: 5+ years in marketing, with a proven track record in high-growth environments, preferably in a marketplace or tech start-up. A blend of B2C and B2B experience is a plus
- Hands-On Leader: You’re a builder, not just a manager
- Creative Brand Builder: You understand what makes a brand memorable and can shape a narrative that sets Prograd apart from the competition. Experience managing campaigns with high conversion rates and low CAC
- Adaptable & Resourceful: Start-up life moves fast, and you’re always ready to pivot when necessary. You can manage multiple projects and adapt to changing priorities
- Clear Communicator: You can distil complex strategies into clear, concise action plans and are skilled at managing relationships across all levels of the organisation
What the job involves
- Spearhead Prograd’s member growth by crafting innovative, data-backed acquisition strategies with a creative flair. Prioritise brand-first approaches across channels including SEO, organic social, paid media, and unconventional channels that drive strong brand impact.
- You’ll continually test, analyse, and refine acquisition strategies to both scale our member base and reduce CAC, ensuring each move is bold, efficient, and uniquely aligned with Prograd’s values
- Balance and scale our acquisition efforts with a mix of established and experimental channels, blending paid media, organic social, partnerships, content marketing, and referral programs
- Lead with a test-and-learn mindset, developing dynamic campaigns that capture attention and spark engagement across multiple touchpoints. You’ll design high-impact, standout campaigns with A/B testing as a core component, tweaking everything from creative to channel tactics to amplify impact
- From influencer partnerships to new media channels, your experimental approach will fuel acquisition while strengthening Prograd’s market presence
- Craft and optimise a seamless journey from first touchpoint to conversion, with a focus on creative solutions that remove friction and enhance the member experience. Use a hands-on approach to identify and address bottlenecks in the funnel, deploying iterative testing and data-driven adjustments that improve conversion rates and nurture stronger connections with members
- Build Prograd’s brand as the ultimate platform for financial empowerment, crafting a distinct narrative that resonates with our target audience. Lead consistent, engaging storytelling across channels that reinforces our mission and leaves a lasting impression
- Stay ahead of industry trends and competitor moves, leveraging new platforms and creative ideas to set Prograd apart in a fast-paced market
Our take
With recent years having taken a heavy toll on people’s finances, it’s no surprise that new financial services are cropping up to help offer solutions. One knot many are trying to untangle is how to offer more up-to-date, rigorous, and representative credit scores - and Prograd is tackling that issue specifically for Gen Z, with their financial services marketplace and unique credit assessment methods.
This could prove an increasingly astute move. Reports suggest both that Gen Z are proving one of the more fiscally responsible generations when it comes to credit, and that they are more likely to be open to the use of new open banking protocols to access financial products that would otherwise be out of reach. Prograd's marketplace of such products is tied to a credit score users can cultivate on the Postgrad platform with clear guidance and Postgrad-exclusive rewards. It’s looking like a smart and increasingly necessary tool to help navigate the new and changing lending landscape for young people.
Prograd is active on TikTok and other content production platforms, demonstrating a laser–tight focus on netting this new demographic of borrowers as they mature into the financial services market. It’s a strong premise, that is being executed confidently and with good returns to date. Funds raised by the company will help accelerate its marketing and development, including its algorithm-based products, as well as support the launch of its app.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Opportunities to learn
"Culture predicated on helping you learn and develop, with a key focus on team satisfaction and support in helping everyone grow. Team is young, with..."
Funding (1 round)
Jan 2023
$2.5m
SEED
Total funding: $2.5m
Company benefits
- Flexible working
- Investing in development
- Monthly Team Socials
- Growth opportunity
- Scale into new markets
Company HQ
St Katharine's & Wapping, London, UK
Articles
Leadership
Ethan Fraenkel
(Co-Founder & CEO)A Computer Science graduate who worked in Engineering with Cutover.
Marco Logiudice
(Co-Founder)After an MPhil in Finance and Economics at Cambridge, they went on to work as an Investment Analyst with Bain Capital.
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