Growth Marketing Strategy & Planning Manager, Fivetran
$141.2-176.5k
1-2 days a week in office
Automated data movement platform
Be an early applicant
Automated data movement platform
1001+ employees
Be an early applicant
$141.2-176.5k
1-2 days a week in office
1001+ employees
Company mission
To make access to data s simple and reliable as electricity.
Role
Who you are
- 4 to 7 years of experience in marketing analytics, GTM/marketing strategy, revenue operations analytics, FP&A or business intelligence within a B2B SaaS environment
- Strong planning and financial-modeling skills: comfortable building target, budget, and pipeline-coverage models from ambiguous inputs
- Ability to independently structure ambiguous problems, move quickly, and drive them to clear, actionable recommendations
- Clear point of view and the confidence to challenge assumptions and bring data-backed perspectives to senior stakeholders, including a VP
- Comfort operating in a fast-changing environment where definitions, targets, and operating models are still evolving, and the ability to balance speed with rigor
- Understanding of B2B SaaS performance metrics: pipeline, ACV, conversion rates, velocity, marketing-sourced vs. influenced pipeline, and attribution concepts
- Comfortable with SQL, Excel/google sheets and BI/visualization tools like Looker to move quickly through data
- Working knowledge of Salesforce (reports, dashboards, opportunity data), marketing automation platforms (Marketo preferred), and ad platforms (Demandbase, Google Ads, LinkedIn Ads, chatgpt Ads, etc)
- Bonus Skills
- Python or R proficiency for statistical analysis, automation, or building lightweight models
- Experience with multi-touch attribution platforms (Bizible/Marketo)
- Exposure to experiment design, significance testing, or applied statistics in a marketing context
- Experience with predictive modeling: LTV estimation, propensity scoring, or cohort analysis applied to marketing audiences
- Familiarity with the modern data stack (Fivetran, dbt, Snowflake, Looker)
- Background in data infrastructure, developer tools, or analytics software industries
What the job involves
- The Growth Marketing Strategy and Planning Manager sits at the intersection of B2B marketing strategy and performance analytics. You sit within GTM Strategy & Planning and act as the right hand to the VP of Growth - helping the team decide where to spend their next dollar, setting marketing-level targets in partnership with Finance, and making recommendations of how to maximize the revenue yield from demand
- The marketing team you’ll be supporting owns the digital/technical marketing channels that are heavily reliant on data-driven decisions and insights. The team’s outcomes support both the sales-led business and our PLG motion, and we make decisions around lead routing between the two businesses so that we maximize revenue yield
- This is a high visibility role with direct exposure to marketing leadership. We're looking for someone who brings structure to ambiguity, has the business judgment to challenge assumptions, and can move fast without sacrificing rigor. You translate performance data into investment decisions and defend those decisions to senior stakeholders
- Target Setting and Impact Measurement
- Own annual and quarterly target setting for the Growth marketing organization, including channel-level targets and budget allocation driven by a documented planning model
- Support annual budgeting and in-quarter re-planning with recommendations on investment levels and channel mix
- Own marketing ROI analysis: calculate and report on cost-per-lead, cost-per-opportunity, CAC by channel, and marketing efficiency ratios
- Develop segment and region level views of marketing performance to support resource allocation decisions
- Design and maintain models to quantify the impact of marketing programs across the buyer journey
- Conduct ad hoc deep dives to diagnose pipeline trends, marketing channel performance, or funnel conversion issues and proactively surface recommendations
- Executive reporting & Cross-functional Alignment
- Support the weekly and monthly business review process: prepare data and partner with leadership to build a narrative that converts data into actionable insights
- Drive alignment on ICP across product marketing, product, sales, and marketing so targeting, messaging, and investment point at the same accounts
- Scope dashboard needs and partner with the Analytics team to build them out
- Commercial Pipeline model
- Own the Growth pipeline model, aligning sourced and influenced contribution across partner, sales, BDR, and marketing
- Work with Field Ops for Commercial and the BDR org to ensure marketing's pipeline contribution supports the coverage needed to hit the business target
- Maintain the coverage, conversion, and velocity assumptions the model runs on, and reconcile them with Field Ops and Finance
- Experimentation and Optimization
- Analyze marketing experiments (landing pages, email sequences, ad creative, offers) to drive continuous improvement
- Partner with our Head of PLG Revenue to identify friction in the self serve funnel and recommend interventions
- Design experiments that help optimize the marketing spend and pipeline ROI
- Capacity & headcount planning
- Own capacity and headcount planning for the Growth marketing organization, tying resourcing to targets and coverage requirements
- Model the trade-offs between headcount, program spend, and pipeline output to inform investment and org decisions
Our take
Fivetran is a data integration company focused on one simple idea: making data easy to move and use. It provides a fully managed platform that automatically moves data from hundreds of sources into cloud destinations, helping team centralize information without building or maintaining complex pipelines. So, by handling the heavy lifting behind the scenes, Fivetran allows organizations to spend less time managing infrastructure and more time working on their data.
This approach has a real and growing impact, with more than 700 fully managed connectors, Fivetran supports hybrid and multi-cloud environments and keeps data accurate and secure as it flows into analytics and AI systems. Trusted by over 7,600 customers worldwide, the platform helps businesses standardize how data is collected and shared across teams, breaking down silos and making insights more accessible. And the result is a stronger data foundation that supports faster decision-making and innovation.
In 2025, the company's momentum was also recognized with a Microsoft Marketplace Partner of the Year Award and a finalist spot for Microsoft's Americas Emerging Partner of the Year. These milestones reflect its role in helping enterprises modernize data infrastructure on Microsoft Azure and prepare for AI-driven workloads. By continuing to deepen its partnerships and focus on reliable, automated data movement, Fivetran is well positioned to carry this success forward as organizations increasingly rely on data s the backbone of future intelligence.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-2% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Sep 2021
$565m
SERIES D
Jun 2020
$100m
SERIES C
Total funding: $727.7m
Company HQ
Downtown, Oakland, CA
Leadership
George Fraser
(CEO)George graduated with a PhD in Neurobiology from the University of Pittsburgh.
Taylor Brown
(COO)Taylor studied Business Administration (focusing on design strategy) at California College of the Arts to Masters level.
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