Staff Product Manager, Babylist
AI Builder
$214.5-256.9k
CAD $212,500 to $265,600 + Equity + Bonus
Senior and Expert level
Remote from Canada, US
Online universal baby registry
Open for applications
Online universal baby registry
1001+ employees
B2CMarketplaceConsumer GoodseCommerce
Open for applications
$214.5-256.9k
CAD $212,500 to $265,600 + Equity + Bonus
Senior and Expert level
Remote from Canada, US
1001+ employees
B2CMarketplaceConsumer GoodseCommerce
Company mission
To help expecting parents get exactly what they need for the arrival of their new baby.
Role
Who you are
- You are a demonstrated product leader
- You have owned a major consumer product surface end-to-end at meaningful scale and have the scar tissue to prove it
- Demonstrated consumer experience. You have a proven record of defining product strategy, creating impact, leading cross-functional teams in execution, and working with exec-level leaders to solve complex problems for consumer products. You have held Senior PM, Staff PM, GPM, or Director roles
- Strategic foresight. You can articulate where your surface should be in 6, 12, and 18 months, and you can define the path from here to there. You hold a strong, opinionated view of the product and you know when to update your priors
- Deep customer expertise. This is the irreplaceable PM contribution in a builder world, and it has to be a genuine strength. You know how to understand and co-create with users and you bring deep curiosity and customer obsession into every decision. You bring concrete evidence (both qualitative and quantitative) into decisions. You solve root pain, not adjacent symptoms, and you create segmentation clarity rather than treating users as a monolith
- Product sense. You have product taste — the instinct to know what’s worth building (and what’s not), what the right UX is, and what will delight users — and you can point to shipped work and killed projects that proves it
- Commercial ownership. You are fluent in the business. You understand how your surface monetizes, you can defend a unit economics model, and you partner with finance and data without needing them to translate
- Outcome ownership. You don't celebrate shipping — you own impact. You hold yourself and the team accountable for delivering meaningful results, you build appropriate measures of success, and lead clean persist/pivot/stop decisions after launch
- Clarity of thought. You communicate with extreme clarity that moves conversations forward fast. You don't mistake collaboration for consensus — encouraging productive conflict and surfacing misalignment early
- Quality and craft as standards. You own the quality bar for your surface and the principles by which everyone else builds. You have sent teams back to the drawing board, and you know how to do it without breaking trust
- Technical fluency. You might have a CS degree or started your career as a developer. You might have been an early PM at an early-stage company, where the line between "product" and "build" was always blurry and you handled both. You might just have a portfolio of things you've built that demonstrate self-taught skills. The context matters less than what it taught you about feasibility, tradeoffs, and getting something real into the world
- Adaptability to change. The next 18 months will not look like the last 18. You select for change, not against it. You jump in where needed, working across team boundaries and roles without waiting for permission. You are humble, low-ego, and biased toward action
- You are AI-native. You actively use LLMs and AI coding tools in your daily work — whatever gets you from customer opportunity to validated idea to business impact the fastest. You have intuition for what current models are good and bad at, know how to decompose problems for AI agents, review and refine their output, and combine AI-driven speed with human judgment. You contribute as a peer-builder, but you know when to zoom out for strategic thinking and stay closest to the customer. Building is how you co-create with families and how you separate signal from noise faster than anyone else in the room
- You set the standard. As a Staff PM, your building isn't just for your own velocity — it raises the bar for the team and the function. Your team learns to use AI-native tools by working alongside you. Your peers borrow your patterns. The rituals and practices you help build become how Babylist works
- You are excited about the AI transformation, not anxious about it. You believe this is the most interesting moment in product careers in a decade, and you want to help shape what an AI-first product organization looks like, at Babylist and as a category
What the job involves
- We're hiring Staff PMs to own major surfaces of Babylist's consumer experience — and to set the bar for what an AI-native PM looks like at scale
- You will be the durable product owner of a major Babylist surface or core customer journey end-to-end — the person the rest of the company looks to when a hard question about that surface has to get answered
- You hold the quality bar, set the strategy on a one-year horizon, and operate as the foremost expert on your space inside the company
- You can stand up working prototypes, query the data and codebase, and contribute to code execution when that’s the most valuable use of your time
- You value speed – of decision making, of execution, and in time to impact
- And you will help Babylist make the transition into AI-native product development by setting the standard others adopt: in your own work, in the standards you hold for your team, and in the rituals you help build into the function
- We are building AI fluency across the consumer organization
- Where you land depends on the org's needs at the time of your start and on where your strengths fit best
- We want operators who can take real ownership of any surface areas or customer journeys, be opinionated enough to argue for what's right, and humble enough to ramp fast on whichever one we land you on
- This role reports into one of our Product Directors and partners closely with stakeholders across the company
- Own a major consumer surface or core customer journey end-to-end. Strategy, KPIs, quality bar, impact, the hard tradeoffs. You are the person the rest of the company looks to when a question about that surface has to get answered
- Set the one-year horizon. Articulate where your surface should be a year from now, defend the sequence of bets that gets it there, and update with conviction & speed when evidence or business needs change
- Set the quality bar and the AI-native PM bar. Make the hard tradeoffs between business goals and customer trust. Model what AI-native PM craft looks like at Babylist and help define the rituals others adopt
- Operate as a peer-builder. Use AI-native workflows in your own work. Ship things yourself when shipping yourself is the fastest path to the right answer
- Be a force multiplier. Bring sharper problem framing, tighter customer insight, data analysis, and prototypes that make decisions easier to make. Don’t just ship fast yourself, design the repeatable, low-friction systems that let everyone on your team ship faster
- Be a flexible operator. Whatever the opportunity, you ramp fast, partner well, and own outcomes
- Mentor and develop the PMs around you. Help raise the bar for the function. Give specific, timely feedback that improves the team's output. Contribute to hiring and to the shape of the product organization as it evolves
Our take
Since its 2011 launch, Babylist has grown into one of the most highly rated baby registries in the US. The difference it offers is that it allows users to include products from any store in their registries. On top of this, the company’s model also focuses heavily on creating informational content, which allows it to generate ad revenue while building customer loyalty.
Originally scaled with fairly low venture funding, Babylist claims half of new parents in the US now use its services. This, given that the baby products industry is worth close to $90 billion, shows the company's immense growth and speaks to the impact it has made in the space.
Babylist has seen strong funding in the past, which has fuelled projects such as the launch of virtual showrooms and further expanded the company's presence. The company acquired Expectful, a health and wellness tool, in 2023 with the long-term vision of combining the two companies into a larger health and wellness media property that can help people navigate all aspects of parenthood from fertility to diapers.
Steph
Company Specialist at Welcome to the Jungle
Insights
Led by a woman
Top investors
67% employee growth in 12 months
Company
Funding (1 round)
Nov 2021
$40m
SERIES C
Total funding: $40m
Company benefits
- HAPPIER WEEKENDS – We work to live, not live to work. That means we generally don’t work nights or weekends, and we offer 10 paid holidays throughout the year, in addition to your paid time off.
- PAID TIME OFF THAT WORKS FOR YOU – Life is unpredictable. Use your time off for what you need, whether that’s a vacation, family event or a day to unplug.
- PARENTAL LEAVE – We offer a flexible, 12-week paid parental leave policy.
- FLEXIBLE BENEFITS – Choose from benefits that support your working style, whether that's remote, in the office or something in between.
- HEALTH & WELLNESS – Wellness benefits include 100% paid coverage for medical, vision and dental for full-time employees.
- BABYLIST STORE DISCOUNT – All full-time employees receive a generous Babylist Store discount.
Company HQ
Emeryville, CA
Leadership
Natalie Gordon
(Founder & CEO)Former Software Engineer at Amazon. Initially founded Babylist as a side project and has since taken the company to a market leading status.
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