Senior Product Manager, Betterment
Marketing Enablement
$145-170k
3 days a week in office
Automated investing & financial planning
Posted today
Automated investing & financial planning
501-1000 employees
Posted today
$145-170k
3 days a week in office
501-1000 employees
Company mission
To empower people to build wealth with confidence and ease.
Role
Who you are
- Product management experience in fintech, consumer technology, or another domain where marketing, growth, and platform work intersect
- Experience building martech, CRM/lifecycle, promotions, growth, or internal platform products; hands-on familiarity with customer engagement platforms, event instrumentation, and web content management systems is a plus
- A track record of building self-serve tooling and shared capabilities for partner teams, and judgment about when a one-off build is the right call
- Strong analytical and data-informed decision-making skills, comfortable with funnel analysis, attribution, experiment design, and using metrics and qualitative inputs to set direction
- Proven success serving internal customers such as Marketing while holding a high bar for the end customer experience
- Enough technical depth to work with engineers on event data, third-party integrations, and system design tradeoffs
- Excellent written and verbal communication and storytelling skills; able to create clear specs and influence stakeholders across Marketing, Engineering, Design, Finance, and Compliance
- Strong sense of ownership and a track record of driving work forward in ambiguous environments
What the job involves
- As the Senior Product Manager for Marketing Enablement, you'll own the roadmap for this new team and help shape how it operates from the ground up. You'll partner closely with Marketing to turn campaigns and offer ideas into product capabilities that can be reused, so marketers can do more on their own and we can measure what we ship.
- Offers at Betterment are financial incentives with real dollar costs and regulatory requirements, so you'll design mechanics like eligibility, enrollment, redemption, and clawbacks with the same rigor we apply to our investing products
- You'll run multiple projects at once from definition through launch, moving between strategy and implementation details, and working closely with Engineering, Design, Marketing, Analytics, Finance, Compliance, and other product teams
- Own the product roadmap across the promotions and offers framework, in-app messaging and content surfaces, marketing analytics, and the public website platform
- Partner with Marketing to translate campaigns and offer concepts into product capabilities we can reuse across future campaigns
- Design the mechanics of new offer types (referral rewards, rate boosts, investing rewards, promo codes), including eligibility, enrollment, redemption, and clawback handling, in partnership with Finance, Compliance, and other product teams
- Expand our customer messaging capabilities, including in-app cards and placements, segmentation and enrollment workflows, push-based data access, monitoring and alerting, and AI-assisted campaign build and QA
- Improve end-to-end marketing measurement, from ad platform events and site/app instrumentation through account opens and funding, so we optimize spend against actual customer outcomes rather than clicks or leads
- Build internal tooling that lets marketers create and manage in-app content and segmented offers with less engineering involvement
- Guide the technical evolution of betterment.com, including its content management stack, ongoing platform modernization, and new interactive experiences like calculators, in partnership with Web Operations
- Lead cross-functional delivery with Engineering, Design, Analytics, and Marketing from problem definition through discovery, specs, launch, and iteration
- Define and track success metrics spanning campaign velocity, offer enrollment and redemption, conversion and funding impact, and marketing efficiency
Our take
Betterment is an app-based investment platform that provides personal finance data and guidance to retail users through a range of real-world data and AI analytics to deliver investment advice to customers.
The company has become the largest independent digital investment advisor in the U.S. Having expanded its 401k business, Betterment has entered the world of Crypto, partnering with Gemini to offer customized crypto portfolios and its "Crypto Investing by Betterment" platform.
Betterment has a wealth of competition in this increasingly crowded space. Other robo advisors offering similar services include Moneyfarm, Wealth Simple, M1 Finance and Personal Capital. Going forward, Betterment hopes to further distance itself from rivals as it further innovates its platform.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Sep 2021
$60m
SERIES F
Jul 2017
$70m
SERIES E
Total funding: $335m
Company benefits
- Compensation & Ownership: Competitive, benchmarked salary. Equity for everyone, including new hire, performance, and refresher grants.
- Retirement: 401(k) match from day one, including Student loan matching. Zero management fees.
- Health & Wellbeing: Comprehensive medical, dental, and vision coverage. One Medical membership. Fertility and LGBTQIA+ transition support.
- Time Away: Flexible time off. Paid parental leave for all parents. Four-week sabbatical in year six.
- In-Office Culture & Flexibility: An in-person, collaborative culture, with no required office days during the summer and winter holidays.
- Growth & Development: Free Coaching for everyone and continuous development.
- Community & Care: Chef lunches, guest speakers, company gatherings, heritage celebrations, and seven Employee Resource Groups.
- Employee Support: Dedicated benefits advocate and EAP access.
Company HQ
Chelsea, New York, NY
Leadership
Sarah Kirshbaum Levy
(CEO)Prior to joining Betterment in 2020, Sarah served as the COO for Viacom Media Networks.
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