Developer Platform Marketing, Faraday Future

• The ideal candidate is a systems thinker who understands developer audiences, thrives in cross-functional coordination, and finds deep satisfaction in building the infrastructure that makes other teams' work possible
• Bachelor's degree in Marketing, Communications, Business, Computer Science, or a related field
• 4–6 years of experience in marketing operations, growth marketing, developer marketing, or integrated campaign management, with demonstrated experience supporting multiple simultaneous marketing channels or teams. Experience in a technology platform, SaaS, or developer-facing product context is strongly preferred
• Marketing Operations Expertise:
• Hands-on proficiency with CRM platforms (e.g., Salesforce, HubSpot), marketing automation tools (e.g., Marketo, Pardot, or equivalent), campaign tracking infrastructure, and multi-touch attribution modeling. You have built marketing ops systems from scratch or rebuilt them, and you understand the data architecture behind them
• Ability to produce high-quality written and visual marketing content across a wide range of formats — long-form thought leadership, short-form social copy, technical one-pagers, presentation decks, video briefs, and email nurture sequences — with a strong sense of what resonates with technical developer audiences specifically
• Comfortable building funnel dashboards, running campaign performance analyses, and translating data into actionable optimization recommendations. Experience with tools such as Google Analytics, Mixpanel, Looker, or equivalent is a plus
• Exceptional bilingual communication skills (English and Chinese, both written and verbal). Proven ability to coordinate across multiple teams simultaneously, manage competing priorities, and maintain clarity and momentum in a fast-moving, cross-functional environment

Desirable

• The Developer Platform Marketing Operations is the horizontal marketing engine that supports every developer acquisition channel within the FF EAI Brain Developer Open Platform
• This role does not own a single acquisition channel — it is responsible for making all of them work better
• You will build and maintain the marketing infrastructure, content assets, campaign systems, data pipelines, and operational processes that the B2B acquisition team, partner acquisition function, video and e-commerce channels, UES sales-driven developer enablement program, and social and community operations all depend on to execute effectively
• This is an operational and strategic role in equal measure: you must be equally comfortable designing a multi-channel campaign calendar, building a marketing automation workflow, producing a developer-facing pitch deck, and analyzing funnel conversion data across channels
• Design, build, and maintain the marketing operational systems — CRM configuration, marketing automation workflows, lead routing logic, developer acquisition tracking, and attribution modeling — that unify and support all developer acquisition channels. Ensure every channel team has reliable, real-time visibility into their pipeline and campaign performance, and that leads and developer contacts are consistently captured, enriched, and handed off without data loss
• Produce and manage the library of marketing assets that each acquisition channel draws from: B2B pitch decks and one-pagers for enterprise outreach, partner co-marketing materials, video briefs and scripts for video and e-commerce channels, sales enablement collateral for the UES 5-Pillar program, and community content templates for social and community operations. Ensure all assets are on-brand, technically accurate, and tailored to the specific developer audience each channel serves
• Own the integrated marketing campaign calendar across all developer acquisition channels. Plan and coordinate multi-channel campaigns — such as platform launch activations, SDK release announcements, hackathon promotions, and developer program enrollment drives — ensuring consistent messaging, synchronized timing, and clear ownership across teams. Lead campaign briefing and debriefing processes that capture learnings and feed them back into future planning
• Maintain and evolve the FF EAI Brain developer platform's brand identity, tone of voice, and core messaging framework. Ensure that every channel — from a B2B sales deck to a social media post to a developer portal landing page — presents a coherent, compelling, and technically credible narrative about why developers should build on FF's platform. Develop channel-specific messaging variants that resonate with distinct developer segments (enterprise engineers, academic researchers, indie developers, youth coders)
• Serve as the marketing partner to the UES 5-Pillar Sales-Driven Developer Enablement program, producing the sales tools, developer journey maps, objection-handling guides, and competitive positioning materials that enable the sales-driven acquisition motion to operate at scale. Support B2B and partner acquisition teams with RFP response templates, capability presentations, and co-branded materials for strategic developer partnership conversations
• Plan and execute developer-facing marketing activations — including hackathons, developer days, industry conference presence, webinars, and online launch events — in close coordination with the platform operations and community teams. Manage event logistics, promotional campaigns, pre- and post-event developer follow-up sequences, and event performance reporting
• Own the developer acquisition funnel analytics across all channels — from first touch to platform registration to active developer status. Define the metrics framework, build the reporting dashboards, and produce regular performance reviews that give channel leads and senior leadership a clear picture of what is working, what is not, and where to invest next. Use data to proactively identify channel-level optimizations and present them with clear recommendations