Head of Motion Design, Cleo
Offers equity
More information about location
AI personal finance assistant
Open for applications
AI personal finance assistant
201-500 employees
Open for applications
Offers equity
More information about location
201-500 employees
Company mission
To help millions of people improve their financial health, and relate to them in a way their banks never could.
Role
Who you are
- We’re looking for a senior-level motion creative with 9+ years of experience across brand, agency, or media environments. The ideal candidate can manage high-stakes projects and think big picture but also roll up their sleeves to get the job done. Specifically:
- Your portfolio shows exceptional storytelling in motion—whether it’s a 15-second Instagram ad, a brand campaign film, or a type-led animation that punches
- You’ve developed motion systems and toolkits for brands, and you understand how to balance craft with consistency
- Strong hands-on skills in After Effects, Premiere, Figma, and a solid grasp of 3D or mixed media workflows
- You’re a creative thinker and a strategic doer—able to translate business needs and briefs into joyful, unexpected moving content
- A natural leader and team-builder who can hire, mentor, and inspire a high-performing motion team
- You’ve got a sharp eye for detail, killer taste, and the ambition to set a new bar for what motion looks like in fintech—and beyond
What the job involves
- Cleo is, and always has been, an AI company (9 years running!) and we’re pointing humanity’s most powerful technology at one of consumers’ biggest pain points: money. It’s a profound story of innovation and customer-first thinking, and we’re looking for a seasoned Head of Motion Design to define how our forthcoming brand moves in the world
- From bold campaigns to bite-sized social content, motion is core to how we express the brand. You’ll define the motion language for one of the most creatively ambitious AI brands in the world. It’s a rare opportunity to build a motion function from the ground up for a high-growth brand that’s already breaking the rules
- We value artistry in every sense of the word and we use AI in the creation of video assets responsibly. We want a leader to help us set and maintain those principles while being excited about utilizing AI in video creation as an exciting new tool in your toolbox
- Define and lead Cleo’s motion identity—creating the foundational principles and systems that shape how our brand comes to life in movement
- Bring campaigns to life through standout motion design across paid media, social, brand content, and global marketing activations
- Hire and lead a small team of elite motion designers/editors, and collaborators to scale motion as a discipline within marketing
- Concept and execute beautiful, story-driven animation that supports everything from brand films to influencer content to explainer videos
- Collaborate deeply with brand, copy, creative, and comms teams to ensure a seamless, consistent expression of Cleo’s identity across all channels
- Build toolkits and motion guidelines that make it easy for internal teams and partners to work with our motion language—at speed and scale
- Push creative boundaries, champion quirk, and make Cleo impossible to ignore
- Champion AI tooling: You’ll come with a PoV on AI tooling, and a growth mindset to try new ones continuously. We want to be on the forefront here!
Our take
People are increasingly not satisfied with the products being offered by traditional banks, which have proven slow to react to the needs of younger consumers who expect more from their everyday experiences.
Cleo was one of the first companies to make great use of chatbots that sit within Facebook's messenger app. This chatbot-first approach and Gen Z user base have given it strong virality. It now has millions of registered users, 99% of which are based in the US, leading to a decision to take a year break from the UK market to focus on its US Gen Z customers. And after a successful year in the US its now eyeing up a return to the UK.
Its Series C funding will help the company to double down in the US, where it will make a significant increase in employee headcount, and enable Cleo to maintain and expand its service during an economic downturn.
Financial advice delivered via bots is a crowded space, so Cleo benefits from having a strong brand presence. It has gone for very bold, fun, Gen Z-focused messaging which helps it to stand out from competitors such as Emma, Plum, and Chip.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Nice people
"Cleople are unmatched. The vibes, the energy, the friendships. I genuinely love my colleagues and have developed real-life friendships. I don't know..."
Funding (last 2 of 5 rounds)
Jun 2022
$80m
SERIES C
Dec 2020
$44m
SERIES B
Total funding: $137.5m
Company benefits
- Learning and development
- Mental health support
- Agile working
Company values
- Make it Happen
- Learn at Speed
- Bring Good Vibes
Company HQ
London, UK
Leadership
Barnaby Hussey-Yeo
(Founder & CEO)Previously a Data Scientist at Wonga, one of the companies that pioneered the smart use of data for loan decisions. Joined Entrepreneur First where Cleo was formed.
Diversity, Equity & Inclusion at Cleo
Annie Jackson (Head of Talent )
- We’ve set up an internal committee of truly passionate people that are dedicated to ensuring Diversity and Inclusion is embedded in how we all operate as a team. We agree on meaningful actions, and get on with implementing them. We have three main focuses right now, which are:
- 1) Improving SocioEconomic diversity across the company
- 2) Increasing the number of women in Leadership roles
- 3) More community outreach
- Check out our 2022 Diversity and Inclusion report, here: https://web.meetcleo.com/blog/cleo-diversity-equity-and-inclusion-report-2022
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