Product Marketing Lead, Mendix
ICX
$124-223.1k
Expert level
Remote from US
Low-code application development platform for enterprise
Be an early applicant
Low-code application development platform for enterprise
1001+ employees
B2BEnterpriseSaaSMobileDevOpsNo-Code
Be an early applicant
$124-223.1k
Expert level
Remote from US
1001+ employees
B2BEnterpriseSaaSMobileDevOpsNo-Code
Company mission
To empower IT and Business teams to collaborate like never before, while experiencing unmatched speed and control.
Role
Who you are
- The successful candidate will develop a compelling "better together" story that clearly articulates how these technologies combine to help customers unlock business value through AI, data, automation, application development, and intelligent workflows
- The ideal candidate combines deep product marketing expertise with strong organizational leadership and influence
- 12+ years of progressive experience in Product Marketing, Solutions Marketing, Portfolio Marketing, or a related strategic marketing function
- Demonstrated success developing and executing marketing strategies across multiple products within a technology portfolio
- Experience marketing enterprise software, AI, data platforms, application development technologies, cloud solutions, or related technical products
- Proven track record of developing portfolio-level positioning, messaging, and go-to-market strategies
- Strong understanding of:
- Enterprise AI
- Agentic workflows and AI systems
- AI application development
- Ontologies and semantic technologies
- Data and knowledge graphs
- Enterprise software platforms
- Ability to connect technical innovation to measurable customer and business outcomes
- Deep understanding of how complex technology portfolios are positioned, packaged, and brought to market
- Exceptional strategic communication, storytelling, and narrative-development skills
- Strong executive presence and ability to influence senior stakeholders
- Excellent writing, facilitation, presentation, and stakeholder management capabilities
- Ability to simplify complex technical concepts for both executive and technical audiences
- Strong collaboration skills with experience leading through influence in highly matrixed organizations
- Proven ability to build consensus and drive alignment across multiple functions and business units
What the job involves
- Siemens Digital Industries Software is seeking a Product Marketing Lead, Intelligence Center X to define and drive the portfolio-level narrative, messaging architecture, and integrated go-to-market story for Intelligence Center X, Siemens' agentic enterprise system
- This highly strategic role will work across a portfolio that includes technologies such as Mendix, Graph Studio, AI Studio, domain ontologies, and other Intelligence Center X components
- They can translate complex technical capabilities into differentiated customer value while aligning stakeholders across a matrixed organization around a unified commercial narrative
- Define and communicate how the Intelligence Center X portfolio enables meaningful customer and business outcomes
- Develop a clear and compelling "better together" story that explains the role, value, and interaction of products across the portfolio
- Articulate how Intelligence Center X fits within the broader Siemens Software ecosystem, including industrial data, domain expertise, business processes, and digital transformation initiatives
- Establish clear, approved messaging and positioning for Intelligence Center X and its core components
- Define how each product contributes to the overall portfolio while ensuring messaging remains accurate, credible, and aligned with current capabilities
- Create and maintain a scalable messaging framework that enables product teams to preserve differentiated product narratives while aligning to a common portfolio strategy
- Develop positioning, value propositions, and narrative structures that resonate with executive, technical, developer, IT, engineering, operations, AI, data, and business audiences
- Translate sophisticated AI, application development, graph technology, ontology, machine learning, and data capabilities into clear customer benefits and market differentiation
- Ensure consistency of messaging across products, campaigns, customer-facing content, analyst interactions, and executive communications
- Partner with Product Marketing Managers across the Intelligence Center X portfolio to create integrated go-to-market stories and launch strategies
- Collaborate with Brand, Solutions Marketing, Demand Generation, Product Management, Sales, and Executive Leadership teams to activate messaging through campaigns, web experiences, content journeys, events, and pipeline programs
- Establish messaging standards, governance processes, and alignment mechanisms that ensure consistency across the organization
- Influence decision-making and drive alignment across diverse stakeholders in a complex, matrixed environment without direct authority
- Provide strategic guidance on portfolio positioning, market opportunities, and customer-facing narratives
- Facilitate executive-level discussions to align stakeholders around commercial priorities and strategic messaging decisions
- Continuously refine the portfolio narrative based on market trends, customer feedback, competitive insights, and product evolution
Our take
Mendix’s low-code software helps companies build their own custom software applications more quickly and efficiently.
It was founded in 2005 and didn't get much traction, only raising its first round of funding in 2011. Since then, the amount of software being built has exploded, giving Mendix a market to grow into.
Research company Gartner predicts low-code application development will be responsible for more than 65% of application development activity by 2024.
Siemens, one of the largest industrial companies, acquired Mendix in August 2018. Since then, Mendix has been developing new low-code applications, such as connectors for Amazon Web Services, staying in line with the increased interest in low-code tech.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Top investors
Company
Funding (2 rounds)
Jan 2014
$25m
SERIES B
Oct 2011
$13m
SERIES A
Total funding: $38m
Company benefits
- Work from home opportunities
- Family leave
- Retirement savings
- Commuter Benefits
- Generous Paid time off
- Outings & Events
- Training & Development
Company HQ
Fort Point, Boston, MA
Leadership
Derckjan Kruit
(VP Corporate Development)Earned an M.Sc from Rotterdam School of Management before co-founding Mendix.
Share this job
View 6 more jobs at Mendix