Product Design Director, Asana
$272-368k
More information about location
3+ days a week in office
Work management platform
Job no longer available
Work management platform
1001+ employees
Job no longer available
$272-368k
More information about location
3+ days a week in office
1001+ employees
Company mission
To help humanity thrive by enabling the world's teams to work together effortlessly.
Role
Who you are
- A strategic partner to product and engineering peers, driving group strategy and influencing roadmaps for maximum customer impact
- A design visionary who can inspire bold thinking and bring a strong point of view on how we scale Asana’s coordination capabilities
- A fast-moving coach and design director who empowers autonomy, knows when to dive into details, and gets great work out of their team
- An inclusive people manager who fosters growth, belonging, and creativity across a distributed team
- Experienced in leading teams through complex systems problems while maintaining a relentless focus on product and design excellence
- 8+ years experience in product design and 5+ years in a people management role with Manger of Manger experience
- A strong portfolio showcasing a track record of design leadership in shaping complex and well-crafted products
- Prolific system thinker who can connect the dots between technical concepts and layered customer needs
- An effective storyteller and strong strategic distiller who can drive shared understanding by helping make complex systems easy to understand
- Experience designing enterprise products
What the job involves
- Asana is seeking a Design Leader for our Coordinate group, the team responsible for making it effortless for teams to plan, do, and adapt work together
- This group is at the heart of Asana’s product, powering the core capabilities that millions of users rely on daily — projects, tasks, timelines, and work relationships
- This team is critical to our success as we deepen our value for teams of all sizes, from small startups to global enterprises
- As the Design Lead for Coordinate, you’ll define the vision for foundational work management, balancing power and simplicity to support a wide range of customer needs
- You’ll shape how Asana grows — from onboarding new users to enabling enterprise PMOs managing work across thousands of people
- Your team will drive innovations in customization, time management, scheduling across time zones, visualization of work dependencies, and more
- You’ll be a key member of Asana’s design leadership team, and you’ll have the opportunity to pave the way for innovation for the larger Asana design team — shaping not just what we build, but how we build it
- Grow, mentor, and lead a talented team of product designers in our New York offices
- Partner with cross-functional partners to establish vision, strategy, experimental approach, metrics, and goals for the Core product
- Help define design strategy and objectives and set the vision for the user experience to meet customer and business needs
- Guide your team, oversee multiple work-streams, and connect dots between cross-org products to deliver a cohesive customer experience
- Be the champion for product excellence
Our take
Asana is a web and mobile application designed to help teams organize, track, and manage their work. Acting as a unified hub, it empowers teams to effortlessly generate projects, delegate responsibilities, set deadlines, and foster direct task-related communication, transcending the inefficiencies of traditional email-based coordination.
Despite facing competition from established players like SmartSheet in its market, Asana has navigated its path, bolstered by a successful Initial Public Offering in 2020 and a track record of startup triumphs. This strategic prowess has propelled Asana to amass a robust clientele exceeding 100,000 organizations, boasting notable entities such as Uber and Air France among its ranks.
Since its inception, Asana has undergone exponential growth, with its reach extending to offices sprawled across four continents worldwide. This expansion not only underscores its global footprint but also signifies its commitment to fostering diverse talent pools and catering to a broad spectrum of clients.
Steph
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jun 2020
$200m
CONVERTIBLE
Nov 2018
$50m
SERIES E
Total funding: $414.4m
Company benefits
- Benefits - From comprehensive health benefits including mental health programs and coaching to our in-house culinary program and supportive parental leave policies, our benefits are intentionally designed to ensure that you are energized, focused, and thriving
- Development: We know that growth isn’t always linear, so we’ll support you in achieving your personal and professional goals. You’ll have the opportunity to take on big responsibilities that impact our success as a company and challenge you in new and fulfilling ways.
- Career growth: Your growth at Asana centers on ownership, access, and choice. All employees can tap into resources that support their growth and their team’s growth in the way that works best for their unique needs.
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Dan Rogers
(CEO)Prior to joining Asana in 2025, Dan was the CEO of LaunchDarkly, a President at Rubrik, and the CMO at ServiceNow and Symantec.
Aziz Megji
(CFO)Aziz joined Asana in 2024 as the Head of Strategic Finance & IR, moving into the role of CFO in 2026. Previously, they worked at RingCentral as an SVP of Finance, at NVIDIA as a Senior Director of Corporate Development and at Hewlett Packard Enterprise as a VP of Corporate Development.
Arnab Bose
(CPO)Prior to joining Asana in 2025, Arnab spent 6 years at Okta, joining as an SVP of Product Management before moving into the role of CPO. They were also an Advisor at Codified and a VP of Product Management at Quip.
Prachi Gore
(CMO)Prior to joining Asana in 2025, Prachi spent nearly 6 years at Checkr as a VP then Senior VP of Marketing. They also spent nearly 4 years at Smart Recruiters as a VP of Demand Generation then Marketing.
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