Product Marketing Manager, AlayaCare
CA$85-120k
+ Equity
Cloud-based home health care software
Be an early applicant
Cloud-based home health care software
501-1000 employees
Be an early applicant
CA$85-120k
+ Equity
501-1000 employees
Company mission
To empower care providers to achieve better health outcomes by delivering transformative technology and data insights to focus on what really matters.
Role
Who you are
- 4 to 5 years of relevant experience, including at least 2 years in Product Marketing, Strategy, Management Consulting, or a related field, along with a bachelor's degree in Business, Marketing, Administration, Engineering, or a related discipline
- Proven experience driving enterprise SaaS go-to-market strategy; broader SaaS experience is a strong asset
- 3 to 4+ years in healthcare or home care is an asset, ideally with an understanding of payors and business lines
- Strong analytical and metrics-driven instincts, paired with excellent project management, organizational, communication, interpersonal, decision-making, and time-management skills
- Familiarity with tools like JIRA, Confluence, Roadmunk, Looker, Amplitude, Asana, or Crayon is an asset
- Working knowledge of AI, with the ability to apply AI tools to enhance day-to-day work
What the job involves
- As Product Marketing Manager, US Home Care, you'll lead product marketing strategy and execution for our US Home Care business, turning product capabilities, market insight, and customer feedback into positioning, go-to-market plans, and enablement that our teams can actually put to use
- You'll be the driving force behind our Tri-Annual Release process, partnering closely with Product, Product Marketing, Customer Success, Education, and Sales to make sure every release lands with impact
- You'll also build a repeatable internal enablement program so colleagues always know what's changing, why it matters, who it's for, and how to talk about it with confidence
- Own the Tri-Annual release process end-to-end, from planning and readiness through communications, enablement, activation, and follow-up, while setting clear success criteria and rallying stakeholders around measurable US go-to-market results
- Shape the story: develop compelling value propositions, narratives, pitches, and competitive differentiation, and build the US Home Care buyer journey to support our Land and Expand motion
- Build and continuously improve our internal enablement program, creating frameworks and assets (learning paths, launch toolkits, talk tracks, demos, FAQs, objection handling, and competitive guidance) that help colleagues sell and support with confidence
- Establish consistent, repeatable processes alongside our US Market Product Marketing Managers, and measure what matters: awareness, confidence, adoption, and commercial impact
- Partner with Product, Customer Experience, and Education to drive feature adoption and retention, and own our US buyer personas and competitive research so the whole team stays sharp on the market
- Contribute to US Home Care thought leadership and market-facing content, refine pricing and packaging alongside the Principal Product Marketing Manager, and manage incoming content requests
- Use AI thoughtfully and responsibly, in line with AlayaCare's privacy, security, and fairness standards, owning the outcomes of AI-supported work and sharing what you learn with the team
Our take
The home healthcare market is growing due to the ageing population, a global shortage of care workers and a shift to value-based reimbursement. AlayaCare's end-to-end software platform for care providers allows staff to manage the entire client lifecycle, from referrals and intake to billing and payroll. It helps back-office processes run more efficiently, allowing staff to focus on outcomes instead of paperwork.
AlayaCare's platform aims to deliver better patient outcomes and lower costs for providers, reducing both client intake times and resubmissions. This approach has earned the company a large client base of hundreds of home care and assistance firms, including Nurse Next Door, Home Instead and Bayada Home Health Care.
The company was not immune to the general downturn in the tech sector in 2022 and slowed growth as a result. That said, AlayaCare made a series of moves towards a more sustainable business model, which has seen it emerge in a good position. It has now raised additional support to integrate AI into its health record platform.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-12% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Feb 2024
$2.3m
GROWTH EQUITY VC
Jun 2021
$160.9m
SERIES D
Total funding: $256.7m
Company benefits
- Open and Transparent Culture
- Health and Wellness Activities
- Health Benefits Package
- Flexible Vacation Policy
- Around the clock healthy snacks
- Happy Hours and Team Outings
- Employee Growth & Development
- Prime Office Locations
Company HQ
Le Plateau-Mont-Royal, Montreal, QC
Leadership
Adrian Schauer
(Founder & CEO)Serial technology entrepreneur and active Angel Investor. Sits on the boards of several companies, including Chipcare, TrackTik and Resolver. Co-Founder of the charitable organisation Madiro Fund.
Salary benchmarks
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