Growth Marketing Manager, Owner.com
$140-170k
Online ordering and restaurant marketing system
Be an early applicant
Online ordering and restaurant marketing system
201-500 employees
Be an early applicant
$140-170k
201-500 employees
Company mission
To give independent restaurants the infrastructure tools they need to compete with larger corporations.
Role
Who you are
- 5+ years of hands-on experience managing $MM budgets and optimizing Meta and TikTok campaigns, including campaign structure, bidding, audience targeting, creative testing, and conversion rate optimization
- A track record of maintaining efficiency while scaling paid social spend and acquisition
- Comfort working in a fast-moving, high-ownership, and ambiguous environment
- Strong creative instincts and the ability to turn customer insights and performance data into effective paid social creative
- A systems mindset and experience building scalable processes
- Excellent communication skills, including the ability to turn data into actionable insights, engage a range of stakeholders, and influence business decisions
- Experience using AI to improve marketing workflows, including performance analysis, reporting, and campaign optimization
What the job involves
- We’re looking for an experienced Growth Marketing Manager to take our Meta and TikTok user acquisition campaigns to the next level. This high-impact media buying role is for someone who combines hands-on paid social expertise, a data-driven mindset, AI fluency, and strong creative judgment to scale and optimize these channels
- You’ll drive efficient user acquisition, upsells, and rapid testing. You’ll also build strong processes and work cross-functionally to grow marketing-attributed revenue
- The ideal candidate is customer-obsessed, experienced in using AI to work more efficiently, skilled in paid social, and comfortable managing large media budgets. You’ll partner with Analytics, Creative, Engineering, and other Marketing teams to drive rapid growth for Owner.com
- This is a fully remote role open to candidates anywhere in the U.S. or Canada
- Set the strategy and lead execution and optimization of our Meta and TikTok campaigns to drive efficient, scalable customer acquisition
- Look beyond top-of-funnel metrics. Use lead quality, pipeline conversion, customer acquisition costs, and revenue outcomes to guide campaign strategy and investment decisions
- Build a process for monitoring performance and allocating budget across channels, campaigns, and products
- Develop and run structured tests across audiences, creative, bidding strategies, campaign structures, and landing pages to unlock incremental growth
- Partner with Creative to develop high-potential ad concepts, iterate on winning ads, and share creative insights that improve performance
- Stay current on platform trends, emerging ad formats, and targeting capabilities to find new ways to reach and convert our audience
- Work with external agencies and our Analytics, Marketing Operations, Creative, Engineering, and Sales teams to improve tracking, lead quality, and downstream conversion
- Identify and implement ways to use AI and automation to speed up creative testing, improve campaign management, and increase efficiency
- Create automated, easy-to-understand reporting that shares useful insights and learnings across the business
- Build a repeatable process for faster creative testing
- Automate budget allocation decisions across paid social campaigns
- Test landing page designs to improve conversion rates
- Share creative learnings across teams to unlock cross-functional opportunities
- In your first 30 days: Drive an approximately 10% improvement in ROI across Meta and TikTok
- In your first 30 days: Develop five or more new concepts based on creative testing
- You’ll work with Senior Growth Marketing Managers, Creative Strategists, and creative agencies and creators
Our take
The Pandemic caused a major upheaval in the US restaurant industry. Smaller operations struggled to stay afloat amidst brick-and-mortar closures, and as the demand for home delivery soared their margins were tightened further by hefty third-party delivery app charges. Add to that the fact that consumers become customers of the delivery app, not the restaurant itself, and it’s a development that has spelt real trouble for independent locales. Owner has set out to level the playing field.
Owner’s platform provides independent restaurants with the infrastructure they need to take control of their business without deferring to third-party apps like GrubHub and Deliveroo. It offers marketing, online ordering, and support solutions to over 10,000 restaurants across the U.S. The company has taken impressive first strides, too: they have a 7 figure run-rate, over 105% monthly revenue retention, and helped restaurants avoid millions in online order platform fees.
It’s a hugely attractive proposition for independent business owners, and research suggests it’s a winning idea for consumers too. Over 60% say they’d prefer to deal with restaurants directly, but historically the infrastructure simply hasn’t been in place to do so. With Owner seeing impressive traction by tripling its customers between 2023 and 2024, it's unsurprising that its 2025 funding is being channelled into engineering and design teams, alongside the development of new tools.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 5 rounds)
May 2025
$120m
SERIES C
Jan 2024
$33m
SERIES B
Total funding: $185.7m
Company benefits
- Work from anywhere: Our flexible policy lets you work from wherever you want.
- Equity in Owner: All full-time employees in eligible countries receive pre-IPO equity in Owner.
- Benefits to support your success: We set you up for success where you are and where you’re going.
- Healthcare Coverage: We offer comprehensive health, dental and vision plans.
- Unlimited PTO: Your schedule, your choice. We give our team members full empowerment to choose the time they want to work, and don’t micro-manage working hours.
- Team retreats: We love building real friendships with everyone that we work with, so we do several retreats per year – to deepen our friendships, celebrate our wins, and plan our future.
Company HQ
Presidio of San Francisco, San Francisco, CA
Leadership
Adam Guild
(Co-Founder & CEO)Thiel Fellow, Forbes 30 Under 30 List.
Dean Bloembergen
(Co-Founder & CTO)Previously Co-founder and CTO at Marble Technologies, Forbes 30 under 30.
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