Head of Performance Marketing, Exclaimer
Professional email signature solutions
Open for applications
Professional email signature solutions
201-500 employees
Open for applications
201-500 employees
Company mission
To provide world-class on-premises and cloud-based email signature software and solutions for Microsoft 365.
Role
Who you are
- This role is perfect for a results-oriented marketer with a deep understanding of demand generation, paid media, and performance analytics in the B2B SaaS space
- 5+ years of experience in performance marketing within a B2B SaaS or technology company
- Deep expertise in Google Ads, LinkedIn Ads, paid social, retargeting, and programmatic advertising
- Strong knowledge of B2B demand generation, account-based marketing (ABM), and lead generation strategies
- Hands-on experience with Google Ads, LinkedIn Ads, Google Analytics, marketing automation tools (HubSpot, Marketo, Pardot), and attribution models
- Proficiency in data-driven decision-making, A/B testing, and conversion optimization
- Experience managing budgets, scaling campaigns, and working cross-functionally with sales and product teams
- Excellent leadership skills with experience managing and growing a team
- A strategic thinker who is also hands-on, results-driven, and data-focused
- Strong problem-solving abilities and a growth mindset
What the job involves
- As Head of Performance Marketing, you will own and optimize the entire paid marketing strategy to accelerate customer acquisition and revenue growth
- You will lead a high-performing team, managing multi-channel campaigns, optimizing CAC/LTV, and driving pipeline generation
- Reporting To: Jennifer Herbison
- Develop and execute a scalable performance marketing strategy across PPC, paid social, SEO, display, retargeting, and other digital channels to drive customer acquisition
- Optimize CAC, ROAS, and LTV through rigorous A/B testing, attribution modeling, and campaign performance analysis
- Own and manage budgets and forecasting ensuring maximum ROI and efficiency
- Collaborate cross-functionally with Sales, Growth and Product Marketing to align demand generation efforts with revenue goals
- Implement marketing automation, lead scoring, and intent-based targeting to optimize the funnel
- Oversee website CRO (conversion rate optimization) and landing page strategies to improve the volume of high quality leads
- Use data and analytics to provide insights, optimize campaigns, and scale growth efficiently
- Lead, mentor, and build a high-performing performance marketing team
- Identify and leverage new growth opportunities, including emerging digital channels, automation, and AI-driven marketing technologies
- Ensure compliance with data privacy regulations and best practices in digital marketing
Application process
- Stage 1: Applied
- Stage 2: Review
- Stage 3: Call with our Talent team
- Stage 4: Interview
Salary benchmarks
Our take
Exclaimer is an email signature management platform, capitalising on the fact that despite competition from communication companies like Slack, the majority of businesses still work with traditional email technology like Outlook for internal communications.
With email and intranet systems entrenched in both legacy and startup companies, Exclaimer has a market built into its Microsoft and Google-compatible software. It has also capitalised on the use of personalised signatures and brands for email marketing and data collating, with customers including the likes of Sony, Bank of America, and the BBC.
Exclaimer’s USP is its easy-to-use design tools that allow businesses to create and tailor for team-specific purposes their own footers through a centralised dashboard. With substantial funding awarded in 2020, Exclaimer continues to develop its product suite for the cloud and expand its global footprint, thus keeping up with younger competitors.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
21% employee growth in 12 months
Company
Funding (2 rounds)
Dec 2020
$133m
GROWTH EQUITY VC
Dec 2016
$30m
GROWTH EQUITY VC
Total funding: $163m
Company benefits
- Join a fast-growing SaaS company
- Work in an exciting, collaborative environment
- Hybrid/remote working
- Casual dress code
- Flexible Schedule
- Paid Time Off
Company HQ
Farnborough, UK
Leadership
Marco Costa
(CEO, not Founder)Previously Advisory Board Member at Startup Portugal, COO at Talkdesk, CEO at TIMWETECH and Co-Founder at Coimbra Genomics.
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